Bob Pearson
AUTHOR

Bob Pearson

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Bob is an author, advisor and consultant to firms focused on C-Suite topics with a focus on what’s next in media and technology. Pearson Advisory Group consults with leaders who are building companies, developing powerful narratives, raising funds and imagining what is ahead. The Group has particular expertise in technology, AI-driven applications and their utility in key industries, such as healthcare. Its core skills are centered in communications and marketing. He has played a key role in building two media firms that are ranked in the top 50 worldwide (GCI Health and Real Chemistry), he led the creation of the Fortune 500’s first global social media function at Dell and he has served as a global leader in communications at Rhone-Poulenc Rorer (now Sanofi) and Novartis, as well as Dell. Bob has worked directly with leading CEOs throughout his career. His most recent book, The Compass, discusses how the non-technologist can effectively use AI to mirror and expand their own intelligence. Bob is a lecturer at The University of Texas McCombs School (new digital models, persuasive selling, generative AI) and for the U.S. government with a focus on media and technology. He is on the advisory board of the Information Professionals Association (IPA) and writes opinion columns for The Cipher Brief, Forbes Communications Council and other media outlets. Bob is a serial entrepreneur and active investor and advisor in AI-centered firms. He is based in Austin.
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