Snow Leopard
Best Sellers
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Snow Leopard
- How Legendary Writers Create a Category of One
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Unabridged
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Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own....
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a practical and actionable guide
- By L M on 06-09-24
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Snow Leopard
- How Legendary Writers Create a Category of One
- Narrated by: Jason DeFillippo
- Length: 7 hrs and 26 mins
- Release date: 15-02-23
- Language: English
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£13.14 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Unabridged
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This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value....
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The Jackpot
- By Paulli- on 31-03-25
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The 22 Laws of Category Design
- Name & Claim Your Niche, Share Your POV, and Move the World from Where It Is to Somewhere Different
- Narrated by: Jason DeFillippo
- Length: 5 hrs and 59 mins
- Release date: 30-06-23
- Language: English
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£12.44 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale....
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How to Write a Top 1% Business Newsletter
- 7 Ways to Differentiate Your Content
- Narrated by: Jason DeFillippo
- Length: 54 mins
- Release date: 23-11-22
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Unabridged
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrated by: Jason DeFillippo
- Length: 8 hrs and 48 mins
- Release date: 19-04-23
- Language: English
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£13.86 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Unabridged
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrated by: Jason DeFillippo
- Length: 4 hrs and 18 mins
- Release date: 12-05-23
- Language: English
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£11.26 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Unabridged
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Overall1
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Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different....
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrated by: Christopher Lochhead
- Length: 1 hr and 22 mins
- Release date: 21-10-22
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr and 13 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year....
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The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- Narrated by: Jason DeFillippo
- Length: 1 hr and 13 mins
- Release date: 17-01-23
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Unabridged
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One of the most common questions entrepreneurs and small business owners ask is, “how do I create a category if I’m not a heavily funded startup?" This reveals maybe the single greatest benefit of category design: anyone can do it, at any stage of their life.
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How to Create a Category as a Small “e” Entrepreneur
- Seven Legendary Ways to Niche Down
- Narrated by: Jason DeFillippo
- Length: 1 hr
- Release date: 15-12-22
- Language: English
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£7.28 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Unabridged
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Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is....
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The Power of a Point of View
- Everything Is the Way it Is Because Someone Changed the Way It Was
- Narrated by: Christopher Lochhead
- Length: 48 mins
- Release date: 07-11-22
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- By: Category Pirates, Eddie Yoon, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business....
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Narrated by: Jason DeFillippo
- Length: 52 mins
- Release date: 17-01-23
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Unabridged
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Business media “platforms” and social media platforms have a problem. But all that is changing. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape...
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Narrated by: Christopher Lochhead
- Length: 41 mins
- Release date: 08-11-22
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 1 hr and 34 mins
- Unabridged
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Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first....
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Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- Narrated by: Jason DeFillippo
- Length: 1 hr and 34 mins
- Release date: 11-01-23
- Language: English
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£7.71 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Content Pyramid
- The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
- By: Category Pirates, Christopher Lochhead, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 45 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” shares unique insight into what it takes to become a thought leader and successfully build a unique and differentiated category....
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The Content Pyramid
- The 5 Levels of Becoming a Legendary Writer, Creator, and Thought Leader
- Narrated by: Jason DeFillippo
- Length: 45 mins
- Release date: 21-11-22
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Unabridged
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From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules....
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Narrated by: Christopher Lochhead
- Length: 37 mins
- Release date: 02-11-22
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Big Product Lie
- By: Category Pirates, Christopher Lochhead, Nicolas Cole, and others
- Narrated by: Jason DeFillippo
- Length: 53 mins
- Unabridged
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product....
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The Big Product Lie
- Narrated by: Jason DeFillippo
- Length: 53 mins
- Release date: 16-02-23
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Unabridged
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The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion....
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Narrated by: Jason DeFillippo
- Length: 48 mins
- Release date: 11-01-23
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- By: Category Pirates, Eddie Yoon, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Unabridged
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrated by: Jason DeFillippo
- Length: 55 mins
- Release date: 11-01-23
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- By: Category Pirates, Nicolas Cole, Christopher Lochhead, and others
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Unabridged
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Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Narrated by: Jason DeFillippo
- Length: 36 mins
- Release date: 19-12-22
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- By: Category Pirates, Nicolas Cole, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 23 mins
- Unabridged
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In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design)....
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Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- Narrated by: Jason DeFillippo
- Length: 23 mins
- Release date: 12-12-22
- Language: English
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£4.06 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- By: Category Pirates, Christopher Lochhead, Eddie Yoon, and others
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Unabridged
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Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference)....
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Narrated by: Jason DeFillippo
- Length: 41 mins
- Release date: 28-11-22
- Language: English
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£5.77 or free with trial. Auto-renews at £5.99/month after trial. See eligibility.
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