Catherine Lee
AUTHOR

Catherine Lee

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By day, Catherine Lee is a product design, marketing, and creative leader with over 20 years of experience at the intersection of product experience, brand strategy, marketing, and cutting-edge technologies. Cathy has led the product design of award-winning platforms, including a flagship digital media wallet that has consistently received Product of the Year and Best of Show honors at major industry conferences. On a day-to-day basis, she oversees design for a robust suite of both consumer-facing and internal enterprise applications while directing the brand’s overall visual identity and strategy. Previously, Cathy spent nearly eight years as VP of Interactive Design for a major global media and entertainment network. In this role, she directed large multidisciplinary teams overseeing social creative and digital campaigns for hundreds of high-profile titles, championed emerging technologies, acting as an evangelist for integrating VR and AR to create more immersive audience experiences, led product design for primary web platforms and bespoke digital destinations for world-renowned intellectual properties. She chaired an Emerging Technology task force, educating departments on technological possibilities and guiding specific, high-impact applications. She also optimized creative workflows by identifying and implementing tech-driven efficiencies for internal production teams. Personal Life & Sidequests Passionate about mentoring and fostering creativity, Cathy has established both a free newsletter and podcast geared towards helping her creative community. She also illustrates childrens books, makes a ton of miniatures-inspired jewelry, and is in the middle of roughly twelve other books. When she’s not doing those things, you’ll probably find her at the karaoke bar or a sauna. Cathy resides with her husband and two children in NYC.
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