Scientific Advertising

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

Audible Standard 30-day free trial

Try Standard free

Select 1 audiobook a month from our entire collection.

Listen to your selected audiobooks as long as you're a member.

Get unlimited access to bingeable podcasts.

Standard auto renews for £5.99 a month after 30 days. Cancel anytime.

Scientific Advertising

By: Mr. Claude C. Hopkins

Narrated by: Core Media Productions

Try Standard free

£5.99 a month after 30 days. Cancel anytime.

Buy Now for £8.91

About this listen

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

Mr. Claude C. HopkinsCore Media ProductionsCore Media Productions

Advertising

Marketing

Marketing & Sales

Advertising Marketing Marketing & Sales

No reviews yet