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Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Napoleon Hill interviewed the most famous (and richest) people of his time, and "The Success Formula" was published in Hill's 1928 book The Law of Success. Hill reveals additional information on his success formula in the most famous of his works, Think and Grow Rich, published in 1937. It has sold more than 30 million copies to date.

There is a Principle of Power in every person. By the intelligent use and direction of this principle, man can develop his own mental faculties. Man has an inherent power by which he may grow in whatsoever direction he pleases, and there does not appear to be any limit to the possibilities of his growth.

In 1909 a deep secret was rediscovered. A secret that drove those that knew it to the furthest reaches of total success. Wealthy industrialists, politicians, captains of industry flocked to the man that knew the secret.

Wallace D. Wattles has helped millions of people achieve financial success. He was born in the U.S. shortly before the Civil War. It was through tireless study and experimentation that he discovered the truth of New Thought principles and put them into practice in his own life. His most famous work is The Science of Getting Rich, in which he explains how to get rich and live life in all of its abundance.

Wallace D. Wattles has helped millions of people achieve financial success. It was through his tireless study and experimentation that he discovered the truth of New Thought principles and put them into practice in his own life.

This volume is the second of a series, the first of which is The Science of Getting Rich. As that book is intended solely for those who want money, so this is for those who want health, and who want a practical guide and handbook, not a philosophical treatise.