Episodes

  • #588 - The Perfect 30 Day Onboarding Program

    #588 - The Perfect 30 Day Onboarding Program
    Jul 7 2026
    Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling. In this episode, Armand and Nick break down their exact playbook, including: 🚀 How to get reps into the game safely using simulated mocks and SMB discovery loops. 📚 The exact 4-week calendar breakdown to balance industry, product, and sales execution training. 🔄 The 4 team rhythms you must run every week to keep your veteran reps sharp and constantly upskilling. You're one step closer to President’s Club! 🚀 Sales Onboarding Plan Care Package 🛠 Weekly Newsletter 📚 Things you can steal and use today
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    1 hr and 33 mins
  • The 30MPC Sales Summer Camp!

    The 30MPC Sales Summer Camp!
    Jul 6 2026
    In the month of July you can expect: 🔥 Four weeks of free sales training across prospecting, discovery, leadership, and executive selling. 🎒 Step-by-step playbooks for sellers and leaders, straight from 30MPC Enablement. - - You're one step closer to President's Club! ⛺ Summer Sales Camp 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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    5 mins
  • #587 - Why Most Sales Teams Approach RFPs Wrong (Stop Wasting Time!) | Konnor Martin

    #587 - Why Most Sales Teams Approach RFPs Wrong (Stop Wasting Time!) | Konnor Martin
    Jul 2 2026
    Stop surrendering your team's time and resources to blind RFPs that are already rigged for your competitors. In this episode, Konnor Martin breaks down his exact playbook, including: 🎯 Hijacking the clarification period to ask deep discovery questions instead of just defining basic requirements. 🛡️ Supplementing boring text spreadsheets with videos and hyperlinks to sell your differentiated value narrative. ⚔️ Calling the buyer's bluff by issuing a "no-bid" on heavily biased RFPs to force a real live conversation and regain leverage. - - You're one step closer to President's Club! 🏃 3 Proposal Accelerators to close deals faster 🏋 30MPC Training 🛠 Weekly Tactical Breakdowns 📚 Things you can steal and use today
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    36 mins
  • #586 - Sales Masterclass: 40 Minutes to Go From Cold Call To Close

    #586 - Sales Masterclass: 40 Minutes to Go From Cold Call To Close
    Jun 30 2026
    Tired of prospects hanging up on your cold calls or ghosting after discovery? In this episode, Nick breaks down their exact playbook, including: ☎️ The "Mr. Miyagi" method to flip objections by agreeing and selling the test drive. 🌳 How to use a Discovery Tree to map operational annoyances to executive-level impact. 🎯 Moving away from meeting-based sales stages to verifiable buyer exit criteria. - - You're one step closer to President’s Club! 📈 Cold Calling Course: https://hubs.li/Q04mZ_-x0 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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    43 mins
  • #585 - Conquering the end-of-deal chaos | 30MPC Hall of Fame

    #585 - Conquering the end-of-deal chaos | 30MPC Hall of Fame
    Jun 25 2026
    🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 📢 Declare your levers early. There are four levers in a negotiation: Volume, timing of cash, length of commitment, and timing of the deal. 🤝 Trade discounts for predictability. Explain upfront that there is tremendous value in your ability to predict, and you are willing to pay for that predictability in the form of a discount. ⚖️ Paint the trade-offs. When power comes in asking for a final pound of flesh, hold firm by referring back to the levers you shared early and outlining the necessary trade-offs so your champion can evangelize it. - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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    27 mins
  • #584 - Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales)

    #584 - Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales)
    Jun 23 2026
    Stop surrendering your commission to buyers demanding unearned discounts at the goal line. In this episode, Todd Caponi breaks down his exact playbook, including: 🎯 Scrambling the buyer's leverage when they demand a massive 40% discount 🛡️ Defending your payment terms and commitments without eroding trust ⚔️ Blocking the dreaded end-of-quarter deal slip to close on your terms You're one step closer to President's Club! 📈 [NEW] Negotiation Course: https://hubs.li/Q04ltNT30 🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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    35 mins
  • #583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame

    #583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame
    Jun 18 2026
    🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 THE 7 DEADLY NEGOTIATION SINS: ⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early 🏎️ Discounts speed things up. They actually stall deals by signaling hidden flexibility. 🎁 Giving away freebies. Every unearned concession screams your price is fake. Always get something in return. 🗣️ Buying case studies. Never trade a discount for advocacy. Earn the case study through actual customer success. 📅 False certainty on "hold pricing". Use your negotiation levers to drive the timeline and reinforce value. 🏈 Pitching value at the goal line. If you're still re-selling the value of your product during the negotiation phase, you're too late. ⚓ Anchoring high. Anchor to the truth. If the truth won't sell it, don't sell it. - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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    26 mins
  • #582 - The Secret To Make Prospects Negotiate Against Themselves

    #582 - The Secret To Make Prospects Negotiate Against Themselves
    Jun 16 2026
    We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episode, Todd Caponi breaks down: 🛑 Buyers respect through leveraging your “willingness to walk away” 🛡️ Defending your pricing structure without hurting trust 🎯 Proving you’re already the winning vendor of choice -- 📈 [NEW] Negotiation Course: https://hubs.li/Q04ltNT30🗣️ 5 Negotiation Talk Tracks: https://hubs.li/Q04ltBCK0🛠️ Weekly Newsletter: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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    34 mins