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Business Built Right

Business Built Right

By: Shah M M Industrial Designer Business Strategy Consultant. mmshah8@gmail..com
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Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.Shah M M, Industrial Designer, Business Strategy Consultant. mmshah8@gmail..com Economics
Episodes
  • How Brownie Wise Built the World's First Viral Marketing System in 1950

    How Brownie Wise Built the World's First Viral Marketing System in 1950
    Jun 16 2026

    In 1950, a single mother in Miami built the world's first viral marketing system — no technology, no budget, no playbook. She just understood people. This episode unpacks how Brownie Wise used every principle of influence, social proof, and behavioural psychology decades before anyone named them — and how the company she built repaid her with thirty thousand dollars and a termination letter.
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    22 mins
  • The Conté Principle: Turning Scarcity into Strategy

    The Conté Principle: Turning Scarcity into Strategy
    Jun 6 2026

    In 1795, France ran out of graphite mid-war. What Nicolas-Jacques Conté did next created a process the entire world still uses 230 years later. This episode unpacks the Conté Principle — why the companies that survive supply crises find another source, but the companies that dominate the next era make the source irrelevant. With lessons from TSMC, Toyota, and a pencil.
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    21 mins
  • What If You Stopped Designing for Who Your Customer Wants to Be?

    What If You Stopped Designing for Who Your Customer Wants to Be?
    Jun 5 2026

    Every product strategy framework tells you to build for your customer's aspirational self. The Snooze button never got that memo — and became one of the most-used features in human history. In this episode, we trace the surprisingly long history of not wanting to wake up, from medieval monks to Victorian knocker-uppers, and ask what it means for the products you are building right now.
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    11 mins
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