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Buy Build Exit

Buy Build Exit

By: Roy Redd
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Buy Build Exit is the podcast for entrepreneurs, investors, and business owners ready to grow wealth through acquisitions. Hosted by M\&A strategist Roy Redd, we break down how to buy companies, scale operations, and exit at maximum value. We also help business owners understand what drives their company’s value—and how to position it for a top-dollar exit. Real deals, real playbooks, no fluff.Roy Redd Economics Leadership Management & Leadership
Episodes
  • Why Revenue Is a Vanity Metric: The Turnaround Playbook That 50x'd Inbound Leads and Doubled Margins
    Mar 26 2026

    He took a SaaS company from 10% to 35% EBITDA in 8 months. Built marketing from zero and drove a 50x increase in inbound leads. And he did it not once but across three companies as both CEO and CFO.In this episode of Buy Build Exit, Roy Redd sits down with Nick Jain Dartmouth triple major (math, physics, economics), Harvard MBA, McKinsey alum, Bain Capital PE veteran, and 3x turnaround CEO/CFO across SaaS, logistics, and e-commerce.This is an operator-level masterclass. We break down exactly how Nick thinks, how he walks into a burning company, and what most founders and acquirers are getting completely wrong.What we cover:The 3-thing framework Nick uses on Day 1 of any turnaroundWhy net retention rate (NRR) is the single most important number in any acquisitionHow he drove a 50x increase in inbound leads using content + conversion no magic, just fundamentalsThe live case study: acquiring a $3M negative EBITDA SaaS via SBA loan exactly what to do firstWhy AI will let professional services firms go from 20% to 90% marginsWhat most operators get wrong about mentors (hint: it's actually about sponsorship)The best deal structure he's ever seen (real options theory and you probably never use it)🔔 Subscribe if you're serious about acquiring, scaling, or exiting a business.📩 For more frameworks, deal breakdowns, and operator intel:👉 Subscribe to the Buy Build Exit Substack by Roy Redd: https://buybuildexitwithroyredd.substack.com/🔗 Connect with Nick Jain: https://www.linkedin.com/in/nickmjain/Eagle Rock CFO → eaglerockc fo.com

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    59 mins
  • Crack the $700 Billion Gov Market: AI's Role in Acquisition Speed
    Mar 18 2026

    What does it look like to build a company, get acquired, and keep building all in under 12 months?In this episode of Buy Build Exit, Roy Redd sits down with Michael Noffsinger former criminal investigator turned AI founder, who built BidData from scratch in early 2025, submitted $25M+ in government bids, grew a 124,000-subscriber newsletter, and got acquired by LotusPetalAI before the year was out. He now serves as VP of Sales at LotusPetal, leading go-to-market across federal, state, and municipal markets.Michael breaks down the $700 billion government contracting market, how AI is flipping the game for small businesses, what made his company acquisable in under a year, and why GovCon might be the most overlooked M&A opportunity most operators are completely ignoring.What You'll Learn:How to build a company acquisition-ready in under 12 monthsThe $700B government contracting opportunity most operators ignoreHow AI cut proposal time by 90% and what that means for operators buying GovCon businessesWhat buyers actually look for when acquiring an AI companyThe roll-up play hiding inside government contractingWhat criminal investigation taught him about building under pressureConnect With Michael Noffsinger:LinkedIn: linkedin.com/in/mnoffsingerCompany: lotuspetal.aiGovCon Intel: biddata.aiWant more? Join the Buy Build Exit community on Substack: https://buybuildexitwithroyredd.substack.com/Buy Build Exit is the show where real operators break down how to buy companies, build enterprise value, and turn it into a life-changing exit. New episodes every week.#GovernmentContracts #AI #Entrepreneurship #MergersAndAcquisitions #B2G

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    1 hr and 4 mins
  • Stop Ignoring THIS: The #1 Secret to Boosting Your Company's Value (PR!)
    Mar 12 2026

    Founders focus on EBITDA and clean books, but they're leaving millions on the table by ignoring the one thing that makes buyers fight over their company. Learn the PR strategies that directly increase enterprise value before you even think about selling.What if the story you tell is worth more than your balance sheet? In this episode of Buy Build Exit, we sit down with Lyanna Zavo, a self-made PR mogul who built a global agency from just $5k. She reveals the critical 'narrative layer' that most founders neglect, killing their deals and enterprise value. Lyanna breaks down how a powerful founder story and strategic PR aren't just for celebrities—they are essential tools for any entrepreneur looking to secure funding, build a recognized brand, and command a higher price during a business acquisition. You'll learn the most expensive PR mistakes, how to turn media features into tangible deal flow, and why investors bet on the person behind the brand, not just the product. This is a masterclass in building an acquirable brand through effective storytelling and public relations."I don't care about the product. I care about who's running the product... Who am I investing into? I'm investing into the person, the face behind the brand." - Lyanna Zavo"82% of people will actually Google you before doing any type of business with you. And you think you're going to put $1,000 a week into advertising? What is that going to do? Because you don't even have a presence online." - Lyanna Zavo00:00 She Built A PR Empire In 12 Countries With $5,00001:15 Meet Liana Zavo - Founder of ZavoMedia PR Group03:30 The Brutal Truth About Building Something Real06:00 Message To Market Fit - Why Most Founders Get It Wrong08:00 From Personal Styling To PR - What Image Really Means11:30 How She Sold Her Styling Business After 7 Years13:45 Don't Judge A Book By Its Cover15:00 Gary Vee vs Dressing To Impress - Should Entrepreneurs Dress Up?19:30 The Most Expensive PR Mistake Founders Keep Making22:30 Speaking At Stanford With No Degree - Imposter Syndrome26:00 "I Still Have That Feeling" - Never Feeling Good Enough29:00 She Went Back To Speak At The College She Dropped Out Of32:30 Why PR Directly Affects Enterprise Value36:00 How Brand Perception Changes What Buyers Pay40:00 The Narrative Layer Nobody Talks About In Deals44:00 ZavoVentures - Building A VC-PR Hybrid Firm47:30 Why Only 2% Of VC Goes To Female Founders51:00 What Investors Miss In Every Pitch Deck54:30 Biggest Myth About PR - It's Not As Expensive As You Think57:00 Think And Grow Rich + Outwitting The Devil58:30 What Does Being BEPIC Actually Mean?59:30 Where To Find Liana ZavoConnect With Liana Zavo:LinkedIn: linkedin.com/in/lianazavoprproPR Agency: zavomediapr.comVC Firm: zavoventures.comEmail: hello@zavomediapr.comBooks Mentioned:Think and Grow Rich — Napoleon HillOutwitting the Devil — Napoleon HillWant more? Join the Buy Build Exit community on Substack for deal breakdowns, operator frameworks, and everything we don't say on camera:👉 https://buybuildexitwithroyredd.substack.com/Buy Build Exit is the show where real operators break down how to buy companies, build enterprise value, and turn it into a life-changing exit. New episodes every week.#PublicRelations #BusinessAcquisition #BrandStorytelling #Entrepreneurship #EnterpriseValue

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    58 mins
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