Crafter’s Online Business Playbook | Passive Income for Creatives, Online Shop Owners (Etsy, Ravelry, etc.), Earn From Home cover art

Crafter’s Online Business Playbook | Passive Income for Creatives, Online Shop Owners (Etsy, Ravelry, etc.), Earn From Home

Crafter’s Online Business Playbook | Passive Income for Creatives, Online Shop Owners (Etsy, Ravelry, etc.), Earn From Home

By: Veronica Kiefer | Online Business Coach & Kingdom Business Builder
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Summary

WHAT IF you didn’t have to choose between doing what you love and earning what you need?

ARE YOU spending countless hours creating, posting, and promoting your business—yet still not meeting your income goals?

DO YOU DREAM of time and financial freedom, but feel trapped in a cycle of striving hard and overwhelm?

Each episode offers real-world strategies for creative entrepreneurs looking to build a sustainable income—without sacrificing passion. Practical systems, expert insights, personal growth, and how to have passive profit. We explore smart moves for small business, including how a secondary low-pressure income stream can give your creative business the breathing room it needs to thrive. It's time for harmony between work and life, get out of survival mode, increase your income, reduce financial stress, and build the lifestyle you’ve been longing for.

I’m Veronica—wife and adoptive mom, ex-corporate leader, and lifelong photographer, maker, and handicrafter. When I turned my craft into a business, I found myself underpaid, constantly stressed about marketing, and feeling like my passion was declining quickly.

Then I discovered a second income stream—one that runs efficiently in the background, offers financial stability, and frees up time to create again. That changed everything! Today, I help other creatives design a business that brings both peace and profit—without the pressure.

If you’re craving more ease, breathing room, and joy while still earning well—WELCOME. Let’s build a business you don’t need to escape from. I’m so glad you’re here. Get to know more here:

✅ Learn more about my Extra Income-Stream Information: https://go.vekija.info/podcast

📩 Email me: support@vekija.info

🎬 Youtube: @vekija-info

📲 Facebook & Instagram: vekija & co | #vekija_and_co

Copyright 2025 All rights reserved. Economics Leadership Management & Leadership
Episodes
  • 28 | Big shifts now happening in Social Media: What I Learned When I Couldn’t Show Up Fully

    28 | Big shifts now happening in Social Media: What I Learned When I Couldn’t Show Up Fully
    Mar 26 2026

    Social media doesn’t have to feel overwhelming.

    In this episode, I share a personal shift that happened while I was forced to slow down due to illness and how it changed my entire approach to posting, consistency, and growth.

    We talk about: • why social media is a connection tool, not a performance tool • what to post when you “don’t know what to post” • the latest Meta algorithm prioritisation • how to create simple structure instead of daily stress • and how to stay consistent without burning out.

    If you’ve been feeling behind or overwhelmed with social media, this is your permission to simplify and still grow.

    🔗 Links & Resources:

    ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream.

    Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast ⬅️

    Connect: 🙋🏼‍♀️

    🌐 Facebook: @vekija_and_co / Instagram: @vekija_and_co 🌐 LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI)

    Subscribe & Share:

    If this episode encouraged you, would you do me a favor?

    ☑️ Hit follow so you never miss a weekly episode

    ➡️ Enjoying the show? Share it with a creative friend who could use a business breakthrough

    🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼

    You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!

    🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

    Show More Show Less
    15 mins
  • 27 | Are You Building an Authentic Brand or Just Performing Online?

    27 | Are You Building an Authentic Brand or Just Performing Online?
    Feb 26 2026

    Authenticity isn’t about being louder. It’s about being aligned.

    In today’s episode, we explore why authenticity is not a marketing trick but a leadership decision. In a digital space full of noise and imitation, building a business that reflects who you truly are creates consistency, clarity, and long-term trust.

    We talk about: • why consistency matters more than perfect posting • how trust is built through stability • practical shifts to align your voice and platforms • how going deeper into your “why” clarifies your message • and why authority grows through simplicity

    If you’ve felt slightly “off” in your business lately, this might be the realignment you need.

    🔗 Links & Resources:

    ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream.

    Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast ⬅️

    Connect: 🙋🏼‍♀️

    🌐 Facebook: @vekija_and_co / Instagram: @vekija_and_co 🌐 LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI)

    Subscribe & Share:

    If this episode encouraged you, would you do me a favor?

    ☑️ Hit follow so you never miss a weekly episode

    ➡️ Enjoying the show? Share it with a creative friend who could use a business breakthrough

    🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼

    You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!

    🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

    Show More Show Less
    17 mins
  • 26 | Is It ADHD Or Just Modern Life? What To Do When Today’s Environment Is Frying Our Focus

    26 | Is It ADHD Or Just Modern Life? What To Do When Today’s Environment Is Frying Our Focus
    Feb 11 2026

    Why does it feel like everyone has ADHD lately?

    In today’s overstimulated, digital-first world, many entrepreneurs experience ADHD-like symptoms; scattered focus, mental overload, brain fog, difficulty prioritizing, and inconsistent motivation.

    In this episode, Veronica shares her personal journey of building an online business with ADD, how modern environments amplify attention challenges, and why systems, automation, and structure matter more than motivation.

    🔗 Links & Resources:

    ℹ️ Learn more about the passive income - LIFE-FIRST online business I now run alongside my knitwear brand as my main income stream.

    Register for a short info session to learn more: ➡️ https://go.vekija.info/podcast ⬅️

    Connect: 🙋🏼‍♀️

    🌐 Facebook: @vekija_and_co / Instagram: @vekija_and_co 🌐 LinkedIn: Veronica Kiefer-Jarneberg 📲 Want to chat? Message me on social (FB, IG, and LI)

    Subscribe & Share:

    If this episode encouraged you, would you do me a favor?

    ☑️ Hit follow so you never miss a weekly episode

    ➡️ Enjoying the show? Share it with a creative friend who could use a business breakthrough

    🖊️ Leave a review on Apple Podcasts (or anywhere else) to help others find us too 🙏🏼

    You don’t have to choose between your creativity and your income. Let’s design a LIFE-FIRST business that supports both!

    🎙️ The Crafter’s Online Business Playbook – Purpose. Profit. Peace.

    Show More Show Less
    16 mins
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