This week, Dan Ryan sits down with Alex Kuby, Associate Principal at Dyelot and a lifelong student of how built environments shape human experience. From his early days at HBA in Santa Monica to helping lead a studio through a full brand transformation, Alex has spent his career asking what it really means to make people feel seen, supported, and cared for inside a space. Together, Dan and Alex explore approachable hospitality, the power of integrated services, and what niching down actually looks like when you are doing it from the inside.

About the Guest:

On this episode, Dan Ryan sits down with Alex Kuby, Associate Principal at Dyelot, a hospitality interiors studio bolstered by branding, procurement, and architectural services. Alex has been part of the firm since its days as RDC, helping shape its evolution into a focused, values driven hospitality design practice. When he is not leading visioning workshops or authoring the Dylot blog, he is probably thinking about how a grocery store can double as a neighborhood heartbeat.

Chapters:

00:42 Show Intro and Sponsor

01:04 Meet Alex Kuby

01:31 Shared Roots and Catching Up

03:19 Defining Hospitality

03:58 Approachable Hospitality

05:25 RDC to Dyelot Story

09:34 WELL and Sustainable FF&E

20:59 Capital ROI and Visioning

32:23 Sustainable Sponsor Shoutout

32:41 Design Meets Procurement

35:38 Why Branding Comes First

39:04 Blogging and Brand Transition

41:49 Niching Down the Studio

43:22 Grocery as Community Hub

46:09 Public Spaces and Connection

50:12 Career Advice and Mentorship

53:28 Memory Lane and Farewell

Quote of the Show:

"Hospitality is the humanity in the built environment, that is the way in which we express care and facilitate all of those great high touch point, high emotional engagements that the best hospitality spaces are known for." - Alex Kuby

Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.

Links:

• Subscribe: https://www.youtube.com/@defininghospitality?sub_confirmation=1
• Substack: https://www.defininghospitality.live/
• Guest’s LinkedIn: https://www.linkedin.com/in/akuby/
• Guests Website: https://dyelot.com/
• Dan Ryan LinkedIn: https://www.linkedin.com/in/thedailydanryan/

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/

Ways to Tune In:

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

Dan Ryan talks with Thomas Paterson, founder and lighting designer at Lux Populi, about one of hospitality's most overlooked design disciplines… light. Thomas explains why lighting designers need a seat at the table from day one, not after the drawings are done, and shares his take on how light shapes a space's emotional experience. The conversation covers the gap between the 2% of projects that engage a true lighting specialist and the 30-50% that probably should, what it means to design from the inside out, his unconventional path from Australia to Mexico City, the sustainability case for old-school screw-in bulbs, and why asking the right question at the right moment is the smartest move a lighting designer can make.

About the Guest:

Thomas Paterson is the founder, director, and principal lighting designer at Lux Populi, a Mexico City based lighting design studio. He brings a first principles approach to every project, asking what light can do before how it should look. His portfolio spans luxury resorts, boutique hotels, restaurants, museums, and infrastructure, including 15 years with Sandals Resorts, the Four Seasons Los Cabos, and a landmark tunnel gateway in Sydney. Originally from Australia and formerly based in London, he landed in Mexico City by chance and built one of the industry's most distinctive lighting practices.

Chapters:

00:25 Meet Lighting Designer Thomas

03:09 Hospitality Through Light

06:43 Bring Lighting In Early

10:17 Who Owns The Brief

11:46 Do Projects Hire Lighting

17:23 Lighting As Editing Tool

25:43 Fixing Spaces After Opening

29:09 Why Mexico City

31:53 Mexico City Safety Shift

32:43 Designing the Cocoon

33:17 Contrast and Tone Basics

34:14 Fixing a Brand’s Lighting

35:47 Kelvin Myths Explained

37:38 Infrared and Homogenous LEDs

42:39 Culture and Buying Bulbs

47:37 Sustainability and PoE Lighting

54:53 Future of Lighting Design

Quote of the Show:

"Lighting design is an editing tool. Emphasize, de-emphasize, reveal, conceal." - Thomas Paterson

Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.

Links:

• Subscribe: https://www.youtube.com/@defininghospitality?sub_confirmation=1
• Substack: https://www.defininghospitality.live/
• Guest’s LinkedIn: https://www.linkedin.com/in/tpaterson/
• Guests Website: https://luxpopuli.com/New/
• Dan Ryan LinkedIn: https://www.linkedin.com/in/thedailydanryan/

🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/

Ways to Tune In:

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/

This week, Dan Ryan sits down with Larry Traxler, a 30+ year veteran of architecture and design, former SVP Global Head of Architecture & Design at Hilton Hotels & Resorts, and founder of Traxworks Hospitality Collaborative, to make the case that great hospitality design isn’t about replicating what’s trending, it’s about understanding place, people, and purpose. From breaking ceramic tiles on job sites in Japan to navigating 102 countries and opening 1,000 hotels a year at Hilton, Larry has spent his career building bridges between creative vision and business reality, and now, finally free to say no, he’s going deeper than ever.

About the Guest:
On this episode, Dan Ryan sits down with Larry Traxler, founder of Traxworks Hospitality Collaborative and former SVP Global Head of Architecture and Design at Hilton Hotels & Resorts. Larry has shaped some of the most memorable spaces in global hospitality, one mosaic wall, and one very deliberate hammer swing at a time. When he’s not advising owners on design strategy or racking up passport stamps across his 102nd country, he’s photographing wildlife in his backyard, plotting a month in Africa, and finally, finally, getting to put more into the projects that truly light him up.

Chapters:

00:25 Welcome to Defining Hospitality

01:28 Mentors Safari and Photography

02:53 Backyard Safari and Reps

05:42 Defining Hospitality Through Design

12:09 Traxworks Freedom to Say No

15:13 Jordan Mozer Narrative Craft

22:31 Becoming the Bridge Conductor

30:36 The Clift Deep Dive Details

35:27 Nine Million Miles

36:43 Creativity in the Air

38:27 Hilton Lessons to Trexworks

43:10 Solo Founder Reality

45:13 AI as Creative Toolkit

50:00 Recessions and Resilience

54:04 Hospitality Beyond Hotels

01:00:20 Fighting Design Sameness

01:02:35 Traxworks Freedom and Farewell

Quote of the Show:
“It’s those people that have a fear of the future that get held back. Sometimes you just have to jump off the bridge and leap into those entrepreneurial waters.” - Larry Traxler

Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on.

Links:

• Subscribe: https://www.youtube.com/@defininghospitality?sub_confirmation=1
• Substack: https://www.defininghospitality.live/
• Guest’s LinkedIn: https://www.linkedin.com/in/larrytraxler/
• Dan Ryan LinkedIn: https://www.linkedin.com/in/thedailydanryan/

🏨✨ Defining Hospitality is Sponsored by BermanFalk https://www.bermanfalk.com/

Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/

Ways to Tune In:

• Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX
• Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZGVmaW5pbmdob3NwaXRhbGl0eS5saXZlL2ZlZWQueG1s
• Amazon Music: ​​https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419
• Transistor: https://www.defininghospitality.live/