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Dhanda — The Indian Business Podcast

Dhanda — The Indian Business Podcast

By: Good Trouble Media
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About this listen

 Every great Indian business is a story nobody's told properly. Dhanda fixes that. Long-form, deeply researched episodes on the companies, families, and decisions that built Indian business; from colonial factories to billion-dollar trades, from Amritsar paint shops to the Soviet Union. If you've ever wanted to understand how India's economy actually works, one company at a time, this is the show.Good Trouble Media
Episodes
  • Berger Paints: The Colour of India (1760–2025)

    Berger Paints: The Colour of India (1760–2025)
    Mar 26 2026

    In 1991, a paint shop owner from Amritsar paid ₹16 crore

    for a company he had never audited. He spent maybe five

    percent of the negotiation actually talking about the deal.

    The rest was drinks and horses at the Bombay Derby.


    That investment is worth over ₹50,000 crore today.


    But this story doesn't start in 1991. It starts in 1760,

    in London, with a German immigrant who changed his name,

    accidentally perfected a formula for blue paint, and sold

    it to the armies of Europe.


    From there it winds through a colonial factory in Howrah,

    a Soviet export empire that collapsed overnight, a liquor

    baron who didn't care about paint, a CEO who went for a

    morning walk in Krakow and came back with an entirely

    different business model and ultimately to a battle for

    India's walls that is still being fought today.


    This is the Berger Paints story. Two hundred and sixty-five

    years of colour, capital, and survival.


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    Dhanda is India's first AI-native long-form podcast on

    Indian business history. One company at a time.


    dhanda.site
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    1 hr and 8 mins
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