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Getting to the Bottom Line: Helping business owners maximize revenue, profit, and cash flow

Getting to the Bottom Line: Helping business owners maximize revenue, profit, and cash flow

By: Stephanie Smith | Financial Strategist & Zoho Finance Partner
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Getting to the Bottom Line is the podcast for business owners who are done guessing at their numbers. Each episode covers the topics that actually move the needle: cash flow, bookkeeping, revenue, profit margins, budgeting, financial clarity, and making smarter decisions with the money your business generates. Whether you use QuickBooks Online or Zoho Books, whether you do your own bookkeeping or work with a team, this podcast meets you where you are.


Stephanie Smith and her husband, Kris, are bookkeepers and outsourced CFOs running New Light Financial Solutions together as a team. Together, they help small business owners get their books in order, understand what their numbers are telling them, and build a path toward the goals that actually matter. Stephanie & Kris are QuickBooks Online ProAdvisors and Zoho Finance Partners. They work with business owners across the country on everything from DIY bookkeeping support to done-for-you monthly bookkeeping and full CFO advisory services.


If you're a business owner who's tired of feeling behind on your finances, not sure if your business is actually profitable, or just looking for someone who can explain this stuff in plain English, this is your podcast. Subscribe so you never miss an episode, and join the Financial Navigator newsletter at newlightfs.com/newsletter for monthly insights delivered straight to your inbox.



Q: How do I understand my business cash flow?
A: Getting to the Bottom Line covers cash flow basics, common mistakes, and practical strategies for keeping more money in your business.


Q: What is the difference between bookkeeping and CFO services?
A: Bookkeeping keeps your records accurate. CFO advisory helps you use those records to make better decisions and grow. Stephanie explains both in plain English on the show.


Q: What's the difference between revenue and profit?
A: Revenue is what comes in. Profit is what's left after expenses. Getting to the Bottom Line breaks down concepts like this in every episode so they actually make sense.


Q: How do I use Zoho Books for my small business?
A: Stephanie is a Zoho Finance Partner and covers Zoho Books tutorials, tips, and walkthroughs across her YouTube channel.

© 2026 Getting to the Bottom Line: Helping business owners maximize revenue, profit, and cash flow
Economics Leadership Management & Leadership
Episodes
  • Can AI Double Your Revenue? One Business Did It. with Hunter Jensen
    Jun 19 2026

    What would it mean for your business if you could double your output without hiring a single new person?

    In this episode of Getting to the Bottom Line, Stephanie sits down with Hunter Jensen, founder and CEO of Barefoot Solutions and Barefoot Labs, a digital agency specializing in artificial intelligence, data science, and digital transformation. Hunter has been building custom software and AI solutions for over 20 years, and he has a front-row seat to exactly what's happening as AI reshapes the business world.

    Hunter shares a real-world example of a 25-person defense contractor that doubled the number of proposals they could respond to in a year just by implementing one AI tool. Same team. Same win rate. Potentially double the revenue. He breaks down where AI is actually moving the needle for businesses right now, how to find the right processes to automate, and why the biggest barrier to AI adoption isn't the technology at all.

    If you've been curious about AI but aren't sure where to start, or if you're wondering what this technology is really going to mean for your industry in the next few years, this is a conversation you don't want to miss. Hunter also shares the warning signs that should have every business owner paying attention right now, and what to do about them before it's too late.

    Connect with Hunter:
    - Compass: barefootlabs.ai
    - Email: hunter@barefootsolutions.com

    We want to hear from you! Send us a message.

    ---

    My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

    Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

    Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    ---

    Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs

    Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs

    Show More Show Less
    28 mins
  • Cash Flow Confessions: "We Got Cocky and Almost Lost Everything" with Alan Lazaros
    Jun 12 2026

    What happens when four years of incredible growth convinces you that nothing can touch you?

    In this episode of Cash Flow Confessions, Stephanie talks with Alan Lazaros, CEO and founder of Next Level University, about the financial scare that almost ended his company. For four years straight, his business grew by an average of 115% a year, peaking at 119% in one year alone. Growth like that feels unstoppable. So Alan and his business partner Kevin leaned on credit cards, hired fast, and expanded into new departments (even a side app).

    Then growth slowed. Hard. After COVID, the podcast industry doubled in size almost overnight and competition followed. In one quarter, Alan's company lost ten major clients. Revenue growth dropped to 19%, then 11%. The same credit card debt that felt manageable during a 119% growth year suddenly had them in the red.

    Alan walks through the exact math behind that shift, the moment he sat Kevin down and told him they were headed toward shutting down, and how they figured out which 8 of their 24 departments were actually keeping the business alive.

    If your business is riding a wave of strong revenue and growth right now, this one's for you. It's a real look at how cash flow, profit, and debt interact, and why checking your numbers daily, not just at year-end, is one of the best habits you can build before things slow down.

    We want to hear from you! Send us a message.

    ---

    My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

    Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

    Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    ---

    Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs

    Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs

    Show More Show Less
    23 mins
  • Your Numbers Are Talking... Are You Listening? with New Light Financial Solutions
    May 22 2026

    Most business owners only look at their numbers once a year. Usually at tax time. They hand everything over to their CPA, find out if they owe money or they're getting a refund, and then tuck it all away until the next year.

    But your financials are more than a tax obligation. They're a conversation your business is having with you every single month... whether you're paying attention or not.

    In this solo episode of Getting to the Bottom Line, Stephanie walks through the three financial reports every business owner should be reviewing: the Profit and Loss, the Balance Sheet, and the Cash Flow report. She breaks down what each one tells you in plain English, shares common stories she sees in client numbers all the time, and gives you one simple thing to do this week to start paying attention to your finances.

    If you've ever said "I'm just not a numbers person" or relied on your bank balance to tell you how your business is doing, this episode is a good place to start. No accounting degree required. Just the willingness to look.

    We want to hear from you! Send us a message.

    ---

    My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

    Sign up for our newsletter for more great tips on how to keep the cash flowing in your business: https://newlightfs.com/newsletter/

    Need help generating more cash in your business? Book a right fit call with us today: https://newlightfs.com/rightfit

    ---

    Want to be a guest on Getting to the Bottom Line: Conversations to help business owners maximize revenue, profit, and cash flow? Send Stephanie Smith a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/newlightfs

    Looking to be on more podcasts this year? Check out PodMatch: https://www.joinpodmatch.com/newlightfs

    Show More Show Less
    15 mins
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