A sudden, deadly storm on Geneva Lake claimed three young lives Friday when a motorboat carrying ten people capsized. Despite heroic rescue efforts that saved six adults and one child, the three missing kids—wearing life jackets—were tragically pronounced dead. The incident left several others injured, underscoring the deadly unpredictability of lake weather. Authorities are now urging boaters to heed forecasts and seek shelter immediately when storms threaten, as investigations into the crash continue.

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Fourth of July cookouts ignite a national food frenzy, with Instacart data revealing hot dog buns, sweet corn, and baked beans flying off shelves—potato chips topping the chart. Regional quirks shine through: Texas loves Roma tomatoes, the Southwest goes lime crazy, and Wisconsin oddly prefers Pringles. The hot dog vs. hamburger debate is neck-and-neck across 50 states, while Lay’s dominates chip sales—except in Louisiana (Zapp’s) and Cape Cod (Lay’s). S’mores reign supreme, fueled by Hershey’s chocolate (95% of orders), and their popularity stretches beyond July 4th to Memorial and Labor Days. It’s clear: America’s Independence Day is a culinary celebration, where tradition, region, and snack cravings collide.

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A tragic motorcycle crash in Mosel claimed the life of a 40-year-old Sheboygan man early Saturday morning. Emergency crews from multiple local agencies rushed to the scene but were unable to save him. Authorities have not yet released his identity, pending notification of his family. The cause of the single-vehicle accident remains under investigation, with officials urging patience as they gather details. This heartbreaking event underscores the risks of road travel, and our thoughts are with the victim’s loved ones during this devastating time.

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Gas prices are dropping across Wisconsin this holiday weekend, offering drivers a welcome reprieve after a tough year — with the national average falling nearly 50 cents since last month and Wisconsin’s regular unleaded at $3.59, down 9 cents from last week. While still 64 cents higher than this time last year, the dip is felt statewide, with Green Bay topping at $3.72 and Fond du Lac and Sheboygan offering the lowest at $3.56. Diesel also fell, and with more folks hitting the road, wallets might just breathe a little easier.

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This Fourth of July is a make-or-break moment for retailers as Americans gear up to celebrate the nation’s 250th anniversary—with record spending on food and fireworks. But with inflation biting and budgets tight, shoppers are waiting for big discounts to justify purchases. Despite low confidence, spending continues—but smarter, more strategic. Even cookout essentials are pricier, pushing gatherings to their costliest in a decade. Big-ticket items? Mostly bought only when broken, not desired. And shoppers are now glued to their phones, comparing prices and reviews before buying. Retailers are racing to meet them where they are—mobile-first, deal-driven, and ready to spend only when value wins.

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Happy 4th of July! - A message of Corey

Most people don’t check their sunscreen’s expiration date—and that’s risky. Expired sunscreen loses its UV protection, increasing chances of sunburn, aging, and even skin cancer. While FDA says sunscreen lasts three years unless labeled otherwise, heat, sand, and sun can degrade it faster. Watch for clumps, weird smells, or discoloration—signs it’s gone bad. Using expired sunscreen gives false security and can irritate your skin. Store it cool and dark, and when in doubt, toss it and get a fresh bottle. Your skin deserves better.

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Wisconsin’s July just turned scorching and stormy, with four straight days of severe weather alerts after a brutal heat wave — but history shows this kind of intensity isn’t new. Since 1895, the hottest July on record was 1921, averaging 75°F with blistering highs and bone-chilling lows, while 1916, 2012, and 1936 also ranked among the top scorches — some shockingly dry. This past July’s chaos proves extreme weather is part of Wisconsin’s climate rhythm, not a one-off.

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