Sean Wendt is the founder of dtcmvp. dtcmvp connects shopify partners with leaders at established brands. From intros to insights, they handle everything: you reach your ideal audience, build a better product, and attract more brands.

In This Conversation We Discuss:

• [00:00] Intro
• [01:30] Understanding prospects’ rejection
• [05:48] Defining the role of outbound sales reps
• [10:54] Crafting a strong offer for your outreach
• [12:29] Callouts
• [12:39] Increasing discovery with paid consultations
• [15:00] Aligning solutions with existing goals
• [21:51] Determining the right time to scale outreach
• [24:39] Designing workflows around busy calendars

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Shopify's Modern Expert Network dtcmvp.com
• Follow Sean Wendt linkedin.com/in/seanwendt

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Gustavo Cardona is VP of Technology at Levain Bakery, where he leads IT infrastructure and data strategy to bridge innovative technology with the operational reality of a craft-focused, omnichannel retail business.

He's responsible for building Levain's enterprise systems, including integrating Toast, NetSuite, and CrunchTime into a unified data platform, migrating the organization to real-time reporting with Tableau, and developing a multi-year technology roadmap. Gustavo's approach focuses on what he calls the "adoption challenge"—ensuring technology actually gets used rather than just implemented.

He's currently leading Levain's Emerging Tech Strategy with a focus on operational efficiency, product innovation, and decision intelligence through responsible AI governance.

In This Conversation We Discuss:

• [00:00] Intro
• [02:35] Networking with peers at conferences
• [06:10] Sponsor: Klaviyo
• [08:17] Leveraging past experience in a new role
• [11:36] Sponsor: Intelligems
• [13:36] Cultivating adaptability and resourcefulness
• [15:54] Identifying bottlenecks in daily operations
• [19:29] Sponsor: Electric Eye
• [20:41] Identifying team pain points on the ground
• [23:17] Callouts
• [23:27] Keeping a human in the loop for AI tools
• [27:51] Making your product the hero instead of tech

Resources:

• Subscribe to Honest Ecommerce on Youtube
• New York City's Most Famous Cookies levainbakery.com/
• Follow Gustavo Cardona linkedin.com/in/cardonagustavo
• Migrate and grow more klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our expertselectriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors.

With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and friends.

In This Conversation We Discuss:

• [00:00] Intro
• [02:17] Finding Ecommerce ideas in daily life
• [05:48] Experimenting in small, safe spaces
• [10:29] Sponsor: Migrate
• [12:27] Reshaping customer perspectives
• [18:22] Callouts
• [18:32] Navigating customer purchase friction
• [21:11] Presenting your product as opportunity
• [25:05] Sponsor: Intelligems
• [27:05] Navigating state-by-state THC rules
• [31:50] Protecting customers with age checks
• [36:22] Sponsor: Electric Eye
• [37:31] Setting high standards for the industry
• [47:10] Connecting customers to buying paths

Resources:

• Subscribe to Honest Ecommerce on Youtube
• The original THC aperitif artet.com/
• Follow Xander Shepherd linkedin.com/in/xandershepherd/
• Migrate and grow more klaviyo.com/honest
• Book a demo today at intelligems.io/
• Schedule an intro call with one of our experts electriceye.io/connect

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!