Episodes

  • #95 Models for AI robotics adoption

    #95 Models for AI robotics adoption
    Jun 26 2026
    This podcast episode explores that AI robotics adoption in innovative SMEs depends less on internal R&D alone than on acquiring external knowledge and building structured collaborations. This makes IP strategy central: firms must secure usage rights, clarify ownership of jointly developed results, manage background and foreground IP, and protect know-how through contracts and trade secrets. External R&D, supplier and customer collaboration can accelerate adoption, but unmanaged knowledge spillovers may weaken strategic control. The key implication is that successful AI robotics adoption requires an integrated make-buy-ally strategy combining capability building, licensing, collaboration governance, freedom-to-operate analysis, and appropriate protection mechanisms.
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    21 mins
  • #94 Strong LinkedIn Profiles for IP Experts Start with Positioning

    #94 Strong LinkedIn Profiles for IP Experts Start with Positioning
    Jun 19 2026
    This podcast episode shows IP experts what makes a LinkedIn profile meaningful from a business development perspective. It explains why visibility alone is not enough and how a clear positioning helps the right clients understand who the expert is for, which business problem they solve, and why their expertise matters. The key takeaway: a strong profile does not simply list qualifications and it translates IP expertise into relevance, trust, and recognition in the market.
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    21 mins
  • #93 IP and Green Patents

    #93 IP and Green Patents
    Jun 12 2026
    GreenTech is becoming a strategic field where technology, sustainability goals and industrial scalability meet. This episode explores how IP can help companies protect critical knowledge, structure collaboration and make sustainable innovation more investment-ready. The discussion shows why IP in GreenTech is not only about patents, but also about control points, partnerships and long-term value creation.
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    22 mins
  • #92 Intellectual property models in GreenTech

    #92 Intellectual property models in GreenTech
    Jun 5 2026
    This podcast episode explores how intellectual property strategies can support the diffusion of green innovations. It is based on the paper “Intellectual property strategies for green innovations – An analysis of the European Inventor Awards” by Pratheeba Vimalnath, Frank Tietze, Akriti Jain, Anjula Gurtoo, Elisabeth Eppinger, and Maximilian Elsen. Based on an analysis of 57 European Inventor Award cases, it shows that patents are not only protection tools, but also instruments for investment, collaboration, licensing, and market entry. A key insight is that green innovators often begin with closed IP models during research, then move toward more open licensing and partnership models during commercialization and diffusion. The episode highlights why sustainable impact depends not only on inventing green technologies, but also on designing IP strategies that enable scaling, adoption, and collaboration.
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    25 mins
  • #91 IP in MedTech

    #91 IP in MedTech
    May 29 2026
    MedTech is shifting from isolated medical devices to connected healthcare systems. This episode explores why companies need more than classical patent support: they need orientation on software, AI, data, trade secrets, design protection, regulatory interaction, freedom-to-operate, funding readiness and commercial control points. The discussion shows how IP expertise can help translate technical, regulatory and market complexity into defensible business decisions.
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    21 mins
  • #90 Thought Leadership Strategies for IP Experts

    #90 Thought Leadership Strategies for IP Experts
    May 22 2026
    The episode is an excerpt from a white paper titled "Thought Leadership for IP Experts," which systematically outlines strategies for IP professionals to build visible authority, credibility, and systematic business development. It argues that thought leadership has become a "decisive capability" that transforms IP experts from technical service providers into trusted advisors who shape policy and boardroom strategy. The document details core principles of effective thought leadership, including Authenticity, Focus, Clarity, and Consistency, and explores various Channels and Formats such as LinkedIn, webinars, and the IP Business Academy Blog. Furthermore, it introduces the IP Subject Matter Expert Model developed by IPBA Connect and the IP Business Academy, which provides the structures for content creation and distribution to ensure compounding visibility and measurable influence. The paper concludes with Best Practices & Common Pitfalls and future trends, positioning thought leadership as a systematic process rather than an isolated campaign.
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    15 mins
  • #89 IP in Unitary Patent and UPC

    #89 IP in Unitary Patent and UPC
    May 15 2026
    The Unified Patent Court is reshaping the European patent landscape. This episode explores why companies need more than procedural knowledge: they need orientation on enforcement strategy, opt-out decisions, portfolio vulnerability, cross-border litigation risk, licensing leverage, due diligence and governance. The discussion shows how UPC expertise can become a strategic bridge between legal change, business risk and market positioning.
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    21 mins
  • #88 Evolving IP Strategy with Corporate Transformation

    #88 Evolving IP Strategy with Corporate Transformation
    May 8 2026
    This episode explores the I3PM case study on Laerdal Medical, a Norwegian MedTech company known for medical simulation, CPR training, and emergency care education. The case shows how intellectual property management can move beyond protection and become a strategic tool for innovation, differentiation, and business growth. Laerdal connects IP directly to its mission: Helping Save Lives. Patents, trademarks, designs, know-how, and trade secrets are not managed in isolation, but as part of product development, quality assurance, partnerships, and market positioning. The episode also highlights how digitalization, sensors, data-driven training solutions, and platform-based services change the role of IP. Protection is no longer only about individual products, but also about ecosystems, user experiences, data, and value chains. Listeners will learn why modern IP management must be embedded early in innovation processes and how standards such as ISO 56005 and DIN 77006 support a systematic approach to IP strategy.
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    25 mins