NIL stands for Name, Image, and Likeness.
It allows college athletes to earn money through sponsorships, endorsements, and personal branding.
In this episode of Cash Room Convos, Karim Webb and CJ Mac break down what Name, Image, and Likeness (NIL) really means for college athletes—and who’s actually benefiting from it.
From football programs to major universities, NIL has opened the door for athletes to finally get paid… but is the system truly fair? Or is it just a new version of the same old game?
We get into:
• What NIL deals actually are (in plain language)
• How college athletes are making money today
• Who controls the money behind the scenes
• Why some communities are still being left out
• The bigger play: power, ownership, and long-term wealth Subscribe for weekly conversations breaking down money, power, and politics:
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