Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you unintentionally making it harder for customers to buy from your jewelry business?

In this episode, I'm joined by retail expert Bob Phibbs to talk about what really drives sales in a jewelry store or boutique. We dive into the psychology of customer connection, why so many business owners lose sales before the conversation even begins, and how to create a buying experience that feels personal, elevated, and human. Bob shares powerful insights on the customer "browsing brain," the mistakes retailers make when they lead with discounts, and why selling jewelry is never just about the product itself. We also talk about training a strong sales team, creating store displays that invite connection, and how to help customers feel seen, safe, and excited to buy. This episode is packed with practical jewelry sales advice for boutique owners who want to increase conversions without pressure or gimmicks.

What You Will Learn in this Episode:

1. How to create a jewelry buying experience that makes customers feel comfortable, curious, and ready to purchase
2. Why leading with discounts can cheapen the emotional value of your jewelry
3. How to shift from selling product features to selling the feeling, story, and meaning behind each piece
4. What jewelry store owners need to know about training staff to confidently convert browsers into buyers
   
   

Topics Discussed:

• Retail psychology and customer connection
• Why customers say "I'm just looking"
• The browsing brain and how it affects buying behavior
• Why discounting can hurt jewelry sales
• Store display strategies that increase engagement
• How to hire and train a stronger retail team
  
  

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Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/bobphibbs

Website | https://www.retaildoc.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Have you ever wondered what it really takes to build a jewelry business rooted in meaning and emotional connection?

In this Spotlight Series episode of the Jewelry Business Academy podcast, I'm sitting down with Aaron May, founder of Mayniac Metals, a memorial jewelry brand that creates deeply personal pieces using cremated remains.

Aaron shares how he accidentally fell into jewelry-making, how one meaningful gift for his wife sparked a powerful niche, and how he's built a business centered on transparency, trust, and community. We talk about balancing fatherhood and entrepreneurship, managing emotional client work, navigating social media marketing, and scaling without losing integrity.

If you've ever wanted to build a jewelry business that feels aligned, purpose-driven, and authentic to who you are, this conversation will inspire you to lean into your unique path.

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What You Will Learn in this Episode:

1. How to discover and lean into a niche that naturally aligns with your purpose
2. Why transparency builds powerful customer trust in emotional jewelry categories
3. How batching your work differently can dramatically increase productivity
4. The importance of showing your face and personality in jewelry marketing

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Topics Discussed:

• Building a memorial jewelry business
• Working with cremated remains and honoring clients' trust
• Balancing fatherhood and entrepreneurship
• Social media marketing for jewelers
• Time audits and batching strategies
• Hosting hands-on jewelry workshops

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/mayniacmetals/?hl=en

Website | https://mayniacmetals.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you treating your jewelry business like a hobby… or like a real business?

In this episode of the Jewelry Business Academy Podcast, I'm joined by Alena Mack, a nature-inspired sterling silver jewelry designer who shares her journey from stay-at-home mom on an off-grid homestead to building serious momentum in her business, including paying herself consistently and adding over $20,000 in sales compared to last year.

We talk about the mindset shift from artist to CEO, how email marketing transformed her online jewelry sales (even during busy show season), and why hiring help is often the key to creating real freedom. If you've been relying heavily on markets, avoiding visibility, or struggling to pay yourself consistently, this conversation will give you clarity and confidence.

This episode is your reminder that growth is possible and it starts with how you see yourself.

What You Will Learn in this Episode:

1. How to start paying yourself consistently (and why it changes how you show up)

2. Why email marketing drives online jewelry sales — even with a small list

3. How to shift from "artist" mindset to CEO identity without the imposter spiral

4. Why your first hire should happen sooner than you think (and how it creates freedom)
   

Topics Discussed:

• Alena Mack's journey into silversmithing and finding her creative medium

• Motherhood, identity shifts, and building a jewelry brand

• Paying yourself a percentage of sales

• Growing online sales beyond art shows

• Overcoming fear of showing your face on Instagram

• Hiring support and stepping into the CEO role
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/alenamayjewelry/

Website | https://www.alenamay.com/