Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you waiting until your jewelry business feels fully figured out before you really go for it?

In this episode, I'm sitting down with Julie Sloan of Ever After Jewelry to talk about what it really looks like to grow a meaningful jewelry business over time. Julie shares how she went from the corporate world to building a brand rooted in sisterhood, symbolism, and authenticity. We talk about rebranding, pivoting, trusting your ideas, and staying open to unexpected opportunities. Julie also opens up about expanding her business model, building a team, navigating copycats, and starting her business later in life. This conversation is such a powerful reminder that your path does not need to look perfect to be successful. If you've been craving encouragement to trust yourself, evolve your business, and keep going, this episode is for you.

What You Will Learn in this Episode:

1. Why you do not need to have your entire jewelry business mapped out before you begin
2. How authenticity creates momentum, opportunities, and deeper customer connection
3. A healthier mindset for dealing with copycats and staying focused on your own vision
4. Why it is never too late to start, pivot, or build a business that feels aligned
   
   

__________________________

Topics Discussed:

• Julie's journey from corporate layoffs to jewelry business owner
• Rebranding from Inspired Jules to Ever After Jewelry
• How authenticity shaped the direction of her business
• Building a team and expanding through sorority and campus-based events
• Navigating copycats and protecting your confidence as a founder
• Starting a jewelry business later in life and embracing growth through change
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/everaftherjewelry/

Website | https://everafther.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you unintentionally making it harder for customers to buy from your jewelry business?

In this episode, I'm joined by retail expert Bob Phibbs to talk about what really drives sales in a jewelry store or boutique. We dive into the psychology of customer connection, why so many business owners lose sales before the conversation even begins, and how to create a buying experience that feels personal, elevated, and human. Bob shares powerful insights on the customer "browsing brain," the mistakes retailers make when they lead with discounts, and why selling jewelry is never just about the product itself. We also talk about training a strong sales team, creating store displays that invite connection, and how to help customers feel seen, safe, and excited to buy. This episode is packed with practical jewelry sales advice for boutique owners who want to increase conversions without pressure or gimmicks.

What You Will Learn in this Episode:

1. How to create a jewelry buying experience that makes customers feel comfortable, curious, and ready to purchase
2. Why leading with discounts can cheapen the emotional value of your jewelry
3. How to shift from selling product features to selling the feeling, story, and meaning behind each piece
4. What jewelry store owners need to know about training staff to confidently convert browsers into buyers
   
   

Topics Discussed:

• Retail psychology and customer connection
• Why customers say "I'm just looking"
• The browsing brain and how it affects buying behavior
• Why discounting can hurt jewelry sales
• Store display strategies that increase engagement
• How to hire and train a stronger retail team
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/bobphibbs

Website | https://www.retaildoc.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Have you ever wondered what it really takes to build a jewelry business rooted in meaning and emotional connection?

In this Spotlight Series episode of the Jewelry Business Academy podcast, I'm sitting down with Aaron May, founder of Mayniac Metals, a memorial jewelry brand that creates deeply personal pieces using cremated remains.

Aaron shares how he accidentally fell into jewelry-making, how one meaningful gift for his wife sparked a powerful niche, and how he's built a business centered on transparency, trust, and community. We talk about balancing fatherhood and entrepreneurship, managing emotional client work, navigating social media marketing, and scaling without losing integrity.

If you've ever wanted to build a jewelry business that feels aligned, purpose-driven, and authentic to who you are, this conversation will inspire you to lean into your unique path.

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What You Will Learn in this Episode:

1. How to discover and lean into a niche that naturally aligns with your purpose
2. Why transparency builds powerful customer trust in emotional jewelry categories
3. How batching your work differently can dramatically increase productivity
4. The importance of showing your face and personality in jewelry marketing

__________________________

Topics Discussed:

• Building a memorial jewelry business
• Working with cremated remains and honoring clients' trust
• Balancing fatherhood and entrepreneurship
• Social media marketing for jewelers
• Time audits and batching strategies
• Hosting hands-on jewelry workshops

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/mayniacmetals/?hl=en

Website | https://mayniacmetals.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you treating your jewelry business like a hobby… or like a real business?

In this episode of the Jewelry Business Academy Podcast, I'm joined by Alena Mack, a nature-inspired sterling silver jewelry designer who shares her journey from stay-at-home mom on an off-grid homestead to building serious momentum in her business, including paying herself consistently and adding over $20,000 in sales compared to last year.

We talk about the mindset shift from artist to CEO, how email marketing transformed her online jewelry sales (even during busy show season), and why hiring help is often the key to creating real freedom. If you've been relying heavily on markets, avoiding visibility, or struggling to pay yourself consistently, this conversation will give you clarity and confidence.

This episode is your reminder that growth is possible and it starts with how you see yourself.

What You Will Learn in this Episode:

1. How to start paying yourself consistently (and why it changes how you show up)

2. Why email marketing drives online jewelry sales — even with a small list

3. How to shift from "artist" mindset to CEO identity without the imposter spiral

4. Why your first hire should happen sooner than you think (and how it creates freedom)
   

Topics Discussed:

• Alena Mack's journey into silversmithing and finding her creative medium

• Motherhood, identity shifts, and building a jewelry brand

• Paying yourself a percentage of sales

• Growing online sales beyond art shows

• Overcoming fear of showing your face on Instagram

• Hiring support and stepping into the CEO role
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/alenamayjewelry/

Website | https://www.alenamay.com/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Ever feel like you know exactly what to do in your jewelry business… but you still can't seem to do it?

In this episode of the Jewelry Business Academy podcast, I'm sitting down with Dr. Noah St. John, known as the "Zero Friction Doctor," to talk about the invisible resistance that keeps so many jewelry business owners stuck. We unpack why "trying harder" doesn't work when your subconscious is driving the car, how willpower fails when you're fighting 95% of your mind with only 5% awareness, and why every business problem is actually a friction problem. Dr. Noah shares his powerful "foot on the brake" metaphor, how to identify your "head trash," and the simple shift that helps you stop circling and finally build momentum.

If you're ready to move forward with more ease, clarity, and confidence...this one's for you.

What You Will Learn in this Episode:

1. Why "I know what to do, but I can't do it" is usually a subconscious friction issue (not a strategy issue)
2. How to spot the real problem vs. the symptoms (and stop wasting money trying to fix the wrong thing)
3. A simple way to identify your "head trash" so you can stop self-sabotaging growth
4. How habits like procrastination actually work—and how to change the routine without relying on willpower
   
   

Topics Discussed:

• "Zero friction" and the foot-on-the-brake metaphor
• Subconscious blocks and the iceberg principle (5% vs 95%)
• Why willpower and motivation don't create lasting change
• Procrastination as a habit loop (cue, routine, reward, craving, belief)
• Fear of success, fear of visibility, and out-earning partners
• Systems, community, and accountability for consistent action
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/noahstjohn/

Website | https://noahstjohn.com/

Books | https://noahstjohn.com/books/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Ever wonder why your jewelry business feels harder in one season and lighter in another, even when you're doing "all the right things"?

In this Hot Seat episode, Elle Offord from Pretty Steep takes over the mic and asks me the real questions, from moving across the country to what it actually takes to build a resilient business and mindset. We talk about why environment matters more than people think, what shocked me most when I left corporate, and how mental health and nervous system regulation can make or break your ability to lead. I also share the honest coaching conversations I have inside the Jewelry Business Academy, plus what I'd do if I took over Elle's brand for a day to increase connection, visibility, and sales.

If you've been craving clarity, structure, and more confidence showing up online, this episode will meet you right where you are.

What You Will Learn in this Episode:

1. Why your environment can expand your goals, creativity, and confidence as a jewelry business owner
2. The biggest mindset shifts when moving from corporate to entrepreneurship
3. How to spot when you're pushing too hard, and how to slow down without losing momentum
4. What "showing up politely" looks like in marketing, and how to build deeper connection that drives sales
   
   

Topics Discussed:

• Moving to BC and how location impacts energy, community, and growth
• Leaving corporate and what no one tells you about entrepreneurship
• Mental health, triggers, and building resilience as a business owner
• Revenue-driving tasks vs. "busy work" (especially during wholesale deadlines)
• Social media shifts, connection-based marketing, and content fatigue
• Honest coaching, accountability, and lowering the wall as the face of your brand
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/prettysteep

Website | https://prettysteep.co/

Work with me 👉 https://www.jewelrybusinessacademy.ca/

Are you doing everything "right" in your jewelry business but still feeling stuck online?

In this LIVE call-in coaching session, I sit down with Taryn Hume, the founder of Everbee Clay Co., to uncover what's really holding her business back. Taryn is a mom, a teacher, and a talented jewelry maker whose in-person markets are thriving, yet online sales feel heavy, inconsistent, and overwhelming.

Together, we dig into why motivation isn't the issue, why perfectionism keeps so many jewelry business owners invisible, and how structure (not more hustle) is the missing piece. This episode is a powerful reminder that growing online sales doesn't mean working harder or doing more, it means simplifying, clarifying your message, and letting yourself be the face of your brand.

If you've ever felt burnt out, stuck in overthinking, or frustrated that your online presence doesn't reflect the quality of your work, this episode will help you breathe easier and see your next steps clearly.

What You Will Learn in this Episode:

1. Why motivation and inspiration aren't the real problem for most jewelry business owners
2. How hiding behind your brand can limit online growth and connection
3. The importance of niching down in a saturated jewelry market
4. How structure and systems create consistency without burnout
   
   

Topics Discussed:

• Call-in coaching for jewelry business owners
• Online sales vs in-person markets
• Perfectionism and overthinking on social media
• Niching and brand differentiation
• Being the face of your jewelry business
• Structure, systems, and sustainable growth
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Taryn's Instagram | https://www.instagram.com/everbeclayco/

Taryn's Website | https://www.etsy.com/shop/everbeclayco

Work with me 👉 https://www.jewelrybusinessacademy.ca/


Have you been telling yourself you're "too old" to start (or restart) your jewelry business?

In this episode of the Jewelry Business Academy podcast, I'm sitting down with Cheryl D'Arezzo, founder of Cheryl Ann Jewelry, who's 67 and building a beautiful, thriving brand after decades of making jewelry quietly in the background.

We talk about the limiting beliefs that keep so many jewelry business owners playing small, why purpose keeps you feeling young, and how community can completely change what feels possible. Cheryl shares what it was like learning the tech side of business (website, email, Instagram), what clicked for her at the JBA retreat, and how she finally embraced her audience and message without hiding her age.

If you've been waiting for the "right time," this conversation will remind you: your next chapter can be your boldest one yet.

What You Will Learn in this Episode:

1. How "I'm too old" becomes a business ceiling and how to reframe it fast
2. Why purpose and community are the two biggest accelerators for confidence and growth
3. How to stop "making jewelry" and start building a real business with systems
4. What it looks like to take messy action when tech and visibility feel intimidating
   
   

Topics Discussed:

• Starting (or restarting) a jewelry business later in life
• Identity, confidence, and taking up space online
• Building community and surrounding yourself with entrepreneurs
• Tech hurdles: websites, email marketing, Instagram
• Retreat breakthroughs + positioning your brand clearly
• Wholesale growth + getting into stores
  
  

__________________________

Ready to grow + scale your jewelry business? Work with me → jewelrybusinessacademy.ca/fast-track

If you loved today's episode, hit subscribe so you never miss a strategy drop.

DM me your biggest takeaway on Instagram → @robynclarkcoaching

Grab my free business guides → linktr.ee/robynclarkcoaching

Instagram | https://www.instagram.com/cherylannjewelry/

Website | https://cherylannjewelry.com/