If you're a woman over 50 building a coaching business and you've been wondering why it feels harder than you expected, this video is the honest conversation you've been needing. I'm not selling you a shortcut. I'm telling you what it actually takes so you stop feeling like something is wrong with you when the work shows up.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

I went online thinking it was going to be a money machine. I was eighteen years into running a business and I still believed somehow that "online coach" meant the income would just show up. It didn't. And the gap between what I expected and what was actually required almost stopped me. I don't want that for you.

In this episode, we'll walk through:

• Why building an online coaching business is no different than building a brick and mortar business (and what that means for your timeline)
• The mindset traps that keep coaches stuck in niche land forever and how to spot them in yourself
• Why bravery is the real skill behind every successful coaching business
• How to use an evidence bank to push back against the nonsense in your head
• Why your business is 100% your responsibility and what changes the moment you accept that
• How to honestly assess your capacity when you've got grandkids, aging parents, or a full time job
• What it actually feels like on the other side when you refuse to quit

This isn't a feel-good pep talk. It's the truth about what it takes, why most coaches give up, and what the women who make it have in common. If you've been wondering whether you have what it takes, this video will give you a real answer.

Want me to teach you strategies to get coaching clients without paid ads? Join my free workshop here:https://debbieshadid.com/workshop

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

If this video was helpful, share it with a woman who's been wondering if she has what it takes to build her coaching business. Subscribe and hit the bell so you don't miss next week's episode on building a coaching business that actually pays.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Let’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you're a coach trying to build your business and you have no clients (or not enough of them), there's a good chance you're skipping one critical step. In this video, I'm walking you through the exact framework I use with my clients inside the Business Building Boutique so you can see where the gap is and what to do next.

If you're new to my channel, my name is Debbie Shadid. I'm a Business Growth and Life Coach and the founder of the Business Building Boutique. For over two decades, I've helped women learn how to become coaches, get clients, grow their businesses, and create meaningful income doing work they love.

This is the first episode in a new series. After this overview, I'll come back and take a deep dive into each step so you can fix the gaps one at a time. Save this video, take notes, and use it to figure out exactly what's been holding you back.

In this episode, we'll walk through:

• Why your niche is the foundation of everything and what happens when you skip past it
• How authentic branding becomes the curb appeal of your business (and why disconnection costs you sales)
• The marketing message mistake that's quietly killing your conversions
• Why social media is not step one and how to know when you're actually ready for it
• How to create a signature offer and pricing that you actually believe in
• The truth about content planning, business systems, and email list growth
• Why marketing is the ATM of your business and how to do it on repeat without burning out
• What authentic selling really sounds like (no arm-twisting, no scripts that make you cringe)
• How planning and CEO mindset change everything about how clients see you

By the end of this episode, you'll know exactly which step you've skipped and what to do next. The coaches who build sustainable, profitable businesses are not the most talented. They're the ones who refused to skip steps.

Ready to start with Step One? Grab the Profitable Niche Blueprint, the exact process I walk my clients through to find a niche that pays:
https://www.lifecoachbusinessbuildingschool.com/niche-course

Want to walk through every step with me? Join my free workshop here:
https://debbieshadid.com/workshop

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast: https://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085

Subscribe for weekly episodes on building your coaching business, finding clients, and creating the life you actually want: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg

If this video was helpful, share it with a coach who's been spinning her wheels trying to build her business. Subscribe and hit the bell so you don't miss the next episode where I take a deep dive into Step One: how to find a niche that actually pays.

Disclaimer: Some links above may be affiliate links. I only recommend products I personally use and love.

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool

If you're a therapist, psychologist, social worker, or any kind of helping professional wondering whether you could build a coaching business alongside (or instead of) your clinical work, this conversation is for you. Dr. Cheryl has done exactly that, and she's sharing how she did it, what changed, and what she wishes she'd known sooner.

Dr. Cheryl is one of our clients inside the Business Building Boutique, and her story is the kind every helping professional needs to hear. She started building her coaching practice back in the nineties (yes, with a flyer and a library card), grew it alongside a 30-year teaching career, and is now stepping fully into her business with confidence, clarity, and a thriving group program for women in the helping professions.

In this episode, we'll walk through:

• How Dr. Cheryl built a coaching business while working full-time as faculty
• Why therapists and helping professionals make incredible coaches (and the ethics that matter)
• The difference between therapy and coaching, and how to keep them separate
• How personal branding turned strangers into clients who said "I just knew I'd like you"
• Why she calls coaching her "porch conversation" and how it shapes her brand
• The systems and frameworks that finally made her business feel organized
• What Dr. Cheryl teaches inside her Shifting Into Peace program for helping professionals

If you're a therapist, counselor, or helping professional thinking about coaching, this episode will give you permission, language, and a roadmap. Dr. Cheryl is proof that you can honor the clinical work you've done and build something new that gives you more flexibility, more income, and more joy.

Ready to figure out what your coaching business could look like? Book a free Business Blueprint Call with me here:https://www.debbieshadid.com/schedule

Connect with Dr. Cheryl Williams-Jackson:
Dr. Cheryl is the Founder of WJ DevelopMental Consultants and Dr. Cheryl Coaching. She helps women who carry too much rebuild calm, confidence, and balance through simple, sustainable shifts that restore peace and clarity, so they can enjoy their profession without burnout, be fully present at home, and set healthy boundaries without guilt.

Website: https://drcherylcoaching.co/
Instagram: https://www.instagram.com/drcherylcoaching/
YouTube: https://www.youtube.com/@drcherylcoaching

Connect with me, Debbie Shadid:
Website: https://www.debbieshadid.com
Instagram: https://www.instagram.com/debbieshadid/

Listen to the Podcast:
Life Coach Business Building School Podcast:

Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!

Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.

Spots are limited and enrollment closes soon.

Let’s connect → DebbieShadid.com/scheduleLet’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool