We're breaking down the Zeigarnik Effect, what the Zeigarnik Effect is, the brands that have built entire growth strategies around it, what the research says about the the Zeigarnik Effect, and three marketing moves you can put into production right now to keep your buyers in the loop and buying.

STUDY CITATIONS

1. Zeigarnik, B. (1927). Über das Behalten von erledigten und unerledigten Handlungen [On the retention of completed and uncompleted actions]. Psychologische Forschung, 9, 1–85.
2. Ovsiankina, M. (1928). Die Wiederaufnahme unterbrochener Handlungen [The resumption of interrupted activities]. Psychologische Forschung, 11, 302–379.
3. Kieras, J., & Sasse, M. (2010). The impact of progress indicators on task completion. NCBI / PMC — University of Michigan / University of Maryland. Retrieved from
4. Retention Rabbit. (2025). The 2025 State of YouTube Audience Retention.

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Marketing News for the week of March 24, 2026. This week we have four big marketing stories for you:

1. Google made a major move at NewFronts this week that changes how you plan and buy media and there's a specific number in it worth knowing.
2. We have a new AI agent built for CMOs that launched this week with some early speed numbers that are hard for any marketer to ignore.
3. Apple officially confirmed this week that ads are coming to Apple Maps and if you have any kind of local presence, this matters.
4. A marketing story from earlier this week that affects every marketer with a website. WordPress.com just let AI agents write and publish your content. We talk about what that means for your content strategy.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

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The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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Today we're breaking down how Jell-O went from nearly worthless to America's most recognized dessert and the marketing move that built it.

The problem Jell-O couldn't solve, the consumer insight that cracked open sales, how Jell-O executed it on the ground, and the exact marketing playbook you can use today in your product or service.

STUDY CITATIONS

1. Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Research, 12(1), 1–16.
2. Hollebeek, L. D., & Macky, K. (2019). Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27–41.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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