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MARKETING

MARKETING

By: Brandon White
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The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.© 2026 © 2023 MARKETING Career Success Economics Marketing Marketing & Sales
Episodes
  • Marketing News This Week: Google's New AI Ad Formats Change Everything, the Google Search Box Gets Its First Redesign in 25 Years, and a 55,000-Article Study Reveals How Much Content Is Now Machine-Made
    May 21 2026

    This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories.

    Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different.

    Then, the Google search box. Google just redesigned the Google Search Box for the first time ever.

    And a new study landed on a number that changes how all of us should think about content strategy.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

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    The EDGE
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    BUSINESS PLAN Podcast
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    5 mins
  • The Transparency Effect: How Showing Your Work Builds the Trust That Converts
    May 16 2026

    The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately.

    STUDY CITATIONS

    1. Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.
    2. Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operational transparency. Management Science, 63(6), 1673–1695.


    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    9 mins
  • Marketing News This Week May 13, 2026: ChatGPT Turns Product Catalogs Into Ads, Google Kills FAQ Rich Results, and an Ahrefs Study Debunks SEO's Most Popular AI Tactic
    May 13 2026

    This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories.

    ChatGPT just changed how product ads work on its platform.

    Google killed a search feature that's been live since 2019.

    And a study by Ahrefs tracking nearly 6,000 web pages just contradicted one of the most repeated recommendations in AI search optimization.


    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    6 mins
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