Episodes

  • Marketing News This Week: Google's New AI Ad Formats Change Everything, the Google Search Box Gets Its First Redesign in 25 Years, and a 55,000-Article Study Reveals How Much Content Is Now Machine-Made
    May 21 2026

    This is your marketing news for the week of May 21, 2026. This week we have three big marketing stories.

    Google just held I/O and Marketing Live back to back and the way ads show up inside AI Mode is about to look completely different.

    Then, the Google search box. Google just redesigned the Google Search Box for the first time ever.

    And a new study landed on a number that changes how all of us should think about content strategy.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

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    5 mins
  • The Transparency Effect: How Showing Your Work Builds the Trust That Converts
    May 16 2026

    The Transparency Effect, what the Transparency effect is, the brands that have built entire pricing and culture strategies around it, what the research from Harvard and MIT says, and 3 marketing moves you can put into play immediately.

    STUDY CITATIONS

    1. Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579.
    2. Buell, R. W., Kim, T., & Tsay, C. J. (2017). Creating reciprocal value through operational transparency. Management Science, 63(6), 1673–1695.


    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

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    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    9 mins
  • Marketing News This Week May 13, 2026: ChatGPT Turns Product Catalogs Into Ads, Google Kills FAQ Rich Results, and an Ahrefs Study Debunks SEO's Most Popular AI Tactic
    May 13 2026

    This is your marketing news for the week of May 13, 2026. This week we have three big marketing stories.

    ChatGPT just changed how product ads work on its platform.

    Google killed a search feature that's been live since 2019.

    And a study by Ahrefs tracking nearly 6,000 web pages just contradicted one of the most repeated recommendations in AI search optimization.


    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    6 mins
  • Comfrt Marketing Playbook: The Marketing Strategy a Weighted Hoodie Used to Build a $1 Billion Brand in 3 Years
    May 8 2026

    We’re breaking down Comfrt’s marketing strategy, the weighted hoodie brand that went from zero to over $1 billion in sales run rate in just a few years, with no outside investors, no retail stores, and no celebrity endorsements.

    We break down how they positioned their product to stand out why that repositioning unlocked a distribution strategy their competitors couldn't copy, what the research says about why what they did works, and finish with a 3 step marketing playbook you can apply to your own product or service’s marketing strategy starting today.

    STUDY CITATIONS:

    1. Les Binet and Peter Field, "The Long and the Short of It: Balancing Short and Long-Term Marketing Strategies." Institute of Practitioners in Advertising (IPA), 2013. Analysis of over 1,400 advertising effectiveness case studies spanning 30 years.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    8 mins
  • Marketing News This Week: Bing's 1 Billion User Milestone, Google's All-Time High Query Volume, and Why Organic SEO Isn't Dead
    May 7 2026

    This is your marketing news for the week of May 6 2026. This week we have three marketing big stories for you.Everything most of us believe about the state of search just got updated by hard data.

    Bing posted a number this week that changes how you think about your media plan.

    The biggest search platform on earth reported its quarter and the number that matters most is not the revenue headline.

    And a study tracking two billion data points just flipped the narrative on AI Overviews and organic traffic. Let's dive in.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    6 mins
  • The AI Marketing PROMPT Framework: How to Get Better Output from Any AI Agent For Your Marketing
    May 4 2026

    We're explaining the P-R-O-M-P-T framework, the six-component system for writing AI prompts that get you usable output for your marketing on the first try.

    We walk through each component of the prompt framework with a short marketing example so you can hear exactly how it works and start using it for your marketing as soon as you finish this episode.

    STUDY CITATIONS

    1. Chen, B., Zhang, Z., Langrené, N., & Zhu, S. (2023). Unleashing the potential of prompt engineering for large language models. arXiv:2310.14735.
    2. SurveyMonkey. (2025). AI in Marketing Statistics: How Marketers Use AI in 2025. SurveyMonkey.


    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    6 mins
  • Narrative Transportation: How to Sell More With Stories Than Features and Statistics
    May 2 2026

    We’re breaking down Narrative Transportation, what it is, the brands using it to raise and sell hundreds of millions while reshaping their brand categories, what the research says Narrative Transportation does to your buyers, and the marketing playbook you can use to put this principle to work immediately as part of your marketing strategy in increase conversions and sales.

    STUDY CITATIONS

    1. Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1–2), 168–180.
    2. Small, D. A., Loewenstein, G., & Slovic, P. (2007). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Organizational Behavior and Human Decision Processes, 102(2), 143–153.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    11 mins
  • Marketing News This Week: Google's AdSense Penalty Trap, Spotify's Programmatic Milestone, and YouTube's Silent Subscriber Change
    Apr 30 2026

    This is your marketing news for the week of April 30, 2026.

    This week we have three hot marketing stories for you.

    Google has a setting inside its own ad product that could trigger one of its own search penalties and the enforcement date is 47 days away.

    Spotify just reported the number that puts a hard data point on where audio advertising has been heading.

    And YouTube made a permanent change to how subscribers get notified about your content, a change that is already affecting reach without most brands or creators realizing it.

    The through-line this week: platforms are rewriting the rules of who gets reached.

    Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

    CONNECT WITH US

    Claim Your Marketing Edge
    A weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers

    -->
    https://edge.ck.page/bea5b3fda6

    SHOW INFORMATION

    MARKETING Podcast Website
    https://PodcastOnMarketing.com

    OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

    PRODUCTIVITY
    Productivity and peak performance tips in under 5 minutes per episode

    https://podcasts.apple.com/us/podcast/productivity/id1694396715

    The EDGE
    Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

    https://MyEdgePodacst.com


    BUSINESS PLAN Podcast
    Everything you need to know on how to write a business plan in 11 slides.

    https://businesspla...

    Show More Show Less
    6 mins