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Bill Balderaz is the founder and CEO of Futurety, an Inc. 5000 data analytics and marketing consulting firm based in Columbus, Ohio. In this episode, Bill shares how he went from a small town in rural Ohio to building multiple companies, pioneering SEO before Google even existed, and creating HUCKLE, a platform that democratizes consumer data for businesses that could never afford it before. From catastrophic hires to core values that actually stick, this conversation is packed with lessons on building through relationships, hiring around your weaknesses, and what it really means to stay relentlessly forward.

CONNECT WITH BILL
🌐 https://futurety.com/
🌐 https://huckleinsights.com/
💼 https://www.linkedin.com/in/balderaz/

CONNECT WITH ANDY
🌐 https://www.mmgdesign.net/
💼 https://www.linkedin.com/in/mmgdesign/
📸 https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
03:31 - A grocery store, roller skates, and the seed of entrepreneurship
06:38 - The real driver behind high-performing founders
08:49 - Why Midwest entrepreneurs have a chip on their shoulder
11:24 - Three CEOs who gave Bill a seat at the table too early
15:37 - The four core values that run everything at Futurety
20:30 - When bad hires force you to write it all down
30:35 - What gets a seasoned founder excited about Monday morning
34:44 - Being first to SEO, first to AI, and the pattern behind it
36:00 - A textbook company and a telemedicine startup that both failed
38:18 - The most honest take on higher education you'll hear this year
48:25 - How Bill made sure "no matter who won, we won"
56:54 - Cowboys, sheriffs, and why your first four hires matter

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

Casey Hill is the CMO of DoWhatWorks, a platform that tracks public A/B test data from hundreds of the world's top brands and surfaces what actually wins. In this episode, Casey shares what the data says about some of the most debated website decisions in marketing: logo bars, video heroes, strike-through pricing, exit intent pop-ups, badge walls, and more. He also breaks down the distribution-first content philosophy that drives 30 to 40% of his company's closed enterprise business directly from LinkedIn, and his prediction for where personalized website experiences are heading. This is the episode for any marketer who wants to stop guessing and start backing decisions with real data.

CONNECT WITH CASEY

🌐 Website: https://www.dowhatworks.io/

📰 Newsletter: https://dowhatworks.substack.com/

💼 LinkedIn: https://www.linkedin.com/in/caseyhill/

**CONNECT WITH ANDY**

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

00:35 - From sales intern to CMO: Casey's full career arc

06:08 - The distribution mindset behind all of Casey's marketing

08:20 - How novelty beats best practices at the top of the funnel

10:11 - The brand-tagging strategy that builds enterprise relationships fast

17:21 - How the Do What Works newsletter fits the content funnel

18:28 - What Do What Works is and how the A/B test database actually works

22:51 - Where websites are heading: AI personalization and the Lovable model

25:11 - Why job function beats industry in persona-based segmentation

35:00 - S through F Tier Website Ranking Game begins

37:25 - Gumroad hero: what the data says

41:01 - Strike-through pricing on SaaS pages: the verdict

43:04 - ProfilePicture.ai: eyebrows, check marks, and social proof mistakes

46:00 - The two A/B test results that shocked Casey most

49:42 - Cosmic pricing page breakdown

53:22 - Exit intent pop-ups: still worth it?

54:54 - G2 and Capterra badge walls: C tier or worse?

56:12 - PostHog: when creative brand makes up for design weaknesses

59:30 - Headshot Pros: how to fail at every hero element at once

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

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Most founders hit a wall not because of their marketing — but because they haven't grown into the leader their business needs. In this episode, Andy sits down with Eric Dingler, founder of In Transit Studios and creator of the Profitable Team Accelerator, to talk about hiring with intention, delegating without fear, and building a culture that holds together even when you're completely off the grid. Eric's four-part hiring framework — character, chemistry, competency, and calling — gives marketers and founders a clear, repeatable system for finding the right people and learning how to get out of the way.

CONNECT WITH ERIC
🌐 Website: https://ericdingler.com/
💼 LinkedIn: https://www.linkedin.com/in/ericdingler/
🎙 In Transit Studios: https://intransitstudios.com/

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro

03:00 - How 15 years running a summer camp built Eric's leadership instincts

08:20 - The Profitable Team Accelerator: what it is and who it's for

11:00 - The four hiring criteria that change everything

16:00 - How vision, mission, and core values become your culture foundation

20:00 - Why Eric gives his whole team access to everything (and why it works)

24:30 - The difference between training and developing your team

28:00 - How to onboard well and set honest expectations from day one

33:00 - Building async culture across multiple countries

40:00 - How to supervise work you don't fully understand

44:00 - "The capacity of your business is your leadership capacity"

TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd