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Bill Balderaz is the founder and CEO of Futurety, an Inc. 5000 data analytics and marketing consulting firm based in Columbus, Ohio. In this episode, Bill shares how he went from a small town in rural Ohio to building multiple companies, pioneering SEO before Google even existed, and creating HUCKLE, a platform that democratizes consumer data for businesses that could never afford it before. From catastrophic hires to core values that actually stick, this conversation is packed with lessons on building through relationships, hiring around your weaknesses, and what it really means to stay relentlessly forward.

CONNECT WITH BILL
🌐 https://futurety.com/
🌐 https://huckleinsights.com/
💼 https://www.linkedin.com/in/balderaz/

CONNECT WITH ANDY
🌐 https://www.mmgdesign.net/
💼 https://www.linkedin.com/in/mmgdesign/
📸 https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro
03:31 - A grocery store, roller skates, and the seed of entrepreneurship
06:38 - The real driver behind high-performing founders
08:49 - Why Midwest entrepreneurs have a chip on their shoulder
11:24 - Three CEOs who gave Bill a seat at the table too early
15:37 - The four core values that run everything at Futurety
20:30 - When bad hires force you to write it all down
30:35 - What gets a seasoned founder excited about Monday morning
34:44 - Being first to SEO, first to AI, and the pattern behind it
36:00 - A textbook company and a telemedicine startup that both failed
38:18 - The most honest take on higher education you'll hear this year
48:25 - How Bill made sure "no matter who won, we won"
56:54 - Cowboys, sheriffs, and why your first four hires matter

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

Casey Hill is the CMO of DoWhatWorks, a platform that tracks public A/B test data from hundreds of the world's top brands and surfaces what actually wins. In this episode, Casey shares what the data says about some of the most debated website decisions in marketing: logo bars, video heroes, strike-through pricing, exit intent pop-ups, badge walls, and more. He also breaks down the distribution-first content philosophy that drives 30 to 40% of his company's closed enterprise business directly from LinkedIn, and his prediction for where personalized website experiences are heading. This is the episode for any marketer who wants to stop guessing and start backing decisions with real data.

CONNECT WITH CASEY

🌐 Website: https://www.dowhatworks.io/

📰 Newsletter: https://dowhatworks.substack.com/

💼 LinkedIn: https://www.linkedin.com/in/caseyhill/

**CONNECT WITH ANDY**

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

00:35 - From sales intern to CMO: Casey's full career arc

06:08 - The distribution mindset behind all of Casey's marketing

08:20 - How novelty beats best practices at the top of the funnel

10:11 - The brand-tagging strategy that builds enterprise relationships fast

17:21 - How the Do What Works newsletter fits the content funnel

18:28 - What Do What Works is and how the A/B test database actually works

22:51 - Where websites are heading: AI personalization and the Lovable model

25:11 - Why job function beats industry in persona-based segmentation

35:00 - S through F Tier Website Ranking Game begins

37:25 - Gumroad hero: what the data says

41:01 - Strike-through pricing on SaaS pages: the verdict

43:04 - ProfilePicture.ai: eyebrows, check marks, and social proof mistakes

46:00 - The two A/B test results that shocked Casey most

49:42 - Cosmic pricing page breakdown

53:22 - Exit intent pop-ups: still worth it?

54:54 - G2 and Capterra badge walls: C tier or worse?

56:12 - PostHog: when creative brand makes up for design weaknesses

59:30 - Headshot Pros: how to fail at every hero element at once

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

⚡️ Looking for marketing jobs? Get off-platform listings and handshake intros delivered weekly:
https://ohiomarketingjobs.com/

Most founders hit a wall not because of their marketing — but because they haven't grown into the leader their business needs. In this episode, Andy sits down with Eric Dingler, founder of In Transit Studios and creator of the Profitable Team Accelerator, to talk about hiring with intention, delegating without fear, and building a culture that holds together even when you're completely off the grid. Eric's four-part hiring framework — character, chemistry, competency, and calling — gives marketers and founders a clear, repeatable system for finding the right people and learning how to get out of the way.

CONNECT WITH ERIC
🌐 Website: https://ericdingler.com/
💼 LinkedIn: https://www.linkedin.com/in/ericdingler/
🎙 In Transit Studios: https://intransitstudios.com/

CONNECT WITH ANDY
🌐 Website: https://www.mmgdesign.net/
💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/
📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS
00:00 - Intro

03:00 - How 15 years running a summer camp built Eric's leadership instincts

08:20 - The Profitable Team Accelerator: what it is and who it's for

11:00 - The four hiring criteria that change everything

16:00 - How vision, mission, and core values become your culture foundation

20:00 - Why Eric gives his whole team access to everything (and why it works)

24:30 - The difference between training and developing your team

28:00 - How to onboard well and set honest expectations from day one

33:00 - Building async culture across multiple countries

40:00 - How to supervise work you don't fully understand

44:00 - "The capacity of your business is your leadership capacity"

TEAM🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/
🎥 Production // MMG Design: https://www.mmgdesign.net/
🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

Get inspired by hundreds of the highest converting websites on the internet:

https://www.mmg.studio/visualswipefile

Steven Schneider has spent a decade in SEO, and his conclusion is direct: most businesses aren't doing SEO wrong — they're just missing the piece that turns traffic into leads.

As Co-Founder and CEO of TrioSEO, Steven built his tool-centric SEO framework around one premise — find what your ideal customer is already searching for, build a free tool that solves that problem, and let the tool qualify the lead before anyone picks up the phone.

In this episode, he walks through real case studies (including a business valuation calculator driving 2,500 monthly searches and 100+ MQLs), the keyword research process behind it, and why Threads is the platform entrepreneurs should be paying attention to right now.

If your traffic is growing but your pipeline isn't, this is the episode that explains why.

🌐 Website
https://trioseo.com/

💼 LinkedIn
https://www.linkedin.com/in/schneis/

🌐 Website
https://mmg.studio/

💼 LinkedIn
https://www.linkedin.com/in/mmgdesign/

📸 Instagram
https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 Intro

02:07 How TrioSEO got started

05:43 The exit, the pivot, and launching the agency

11:33 Losing 60% of revenue in 48 hours

13:04 Posting every day on LinkedIn for three years

19:33 Why Steven posts 16 times a day on Threads

22:49 What makes Threads different from every other platform

28:50 What the lead magnet system actually is

31:14 The business valuation calculator case study

33:30 What happens after someone uses the tool

37:39 Why SEO agencies keep getting blamed for a conversion problem

50:21 The lead magnet funnel: Steven's hill to die on

53:28 Where SEO ends and lead gen begins

TEAM

🎙 Host — Andy Milligan
https://www.linkedin.com/in/mmgdesign/

🎥 Production — MMG Design
https://mmg.studio/

🤝 Powered by — AMA Columbus
https://amacolumbus.org/

and our friends at COHATCH (Get 2 free weeks of premium coworking, on us)
https://www.cohatch.com/mbd

⚡️ Website Being Lazy?

Start Here: https://www.mmg.studio/website-optimization

☕ COhatch (Get 2 FREE weeks of productivity and unlimited coffee, on us)

https://www.cohatch.com/mbd

Ally Goerdt spent over seven years as a CPA before co-founding FluidMinds Consulting, a web design and development company serving nonprofits and small businesses.

In this episode, Ally breaks down the financial habits that separate thriving business owners from the ones flying blind. From creating visibility in your books to picking the one metric worth tracking for three months, this is a practical financial masterclass built for marketers, freelancers, and creatives who would rather do anything than open a spreadsheet.

CONNECT WITH ALLY

🌐 Website

www.fluidmindsconsulting.com

💼 LinkedIn

https://www.linkedin.com/in/ally-goerdt-74b209a6/

🏋️ CrossFit Bio

https://games.crossfit.com/athlete/2908106

CONNECT WITH ANDY

🌐 Website

https://www.mmg.studio/

💼 LinkedIn

https://www.linkedin.com/in/mmgdesign/

TIMESTAMPS

00:00 – Intro

00:48 – From CPA to Creative Co-Owner

01:36 – Why She Left a “Safe” Career Behind

04:36 – The Moment She Felt What Her Clients Felt

07:49 – The One Mistake Almost Every Small Business Makes

10:33 – Why Creatives Shut Down Around Money

13:15 – Step One: Build Financial Visibility

17:04 – Have Grace With Your Money Baggage

19:12 – Track One Metric for Three Months

23:34 – Looking Backwards to Project Forward

24:53 – Beginner vs. Expert Financial Habits

28:49 – People First and the FluidMinds Mission

TEAM

🎙 Host — Andy Milligan

https://www.linkedin.com/in/mmgdesign/

🎥 Production — MMG Design

https://www.mmg.studio/

🤝 Powered by AMA Columbus

https://amacolumbus.org

…and our friends at COhatch

(Get 2 free weeks of premium coworking, on us)

https://www.cohatch.com/mbd

⚡️ Website Suck? Start Here: https://www.mmg.studio/visualswipefile

David Newman spent 10 years in corporate consulting before going out on his own in 2002 with zero playbook. After years of bumbling through every mistake in the book, he built Do It Marketing into a platform that helps experts, consultants, and small agency owners sell their expertise without feeling pushy or salesy. In this episode, David breaks down why marketing yourself is so much harder than marketing for a brand, why most people do branding way too early, and how to identify the work that's easy for you but difficult for everyone else.

CONNECT WITH DAVID

🌐 Website: https://doitmarketing.com/

🌐 Free Resources: https://doitmarketing.com/hello

💼 LinkedIn: https://www.linkedin.com/in/davidjnewman/

💼 Do It Marketing on LinkedIn: https://www.linkedin.com/company/do-it-marketing/

📚 Do It Marketing (Book): https://www.amazon.com/Do-Marketing-Instant-Action-Maximize-Competition/dp/0814432867

CONNECT WITH ANDY

🌐 Website: https://www.mmg.studio/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

01:25 - Why selling yourself feels like a totally different game

05:40 - The one-person strategic retreat you need to take

08:58 - Hot take: branding actually comes after marketing

14:33 - Why most founders still can't answer the ICP question

21:18 - From Fortune 500 consulting to $200 breakfast clubs

24:40 - The moment a $10K gig lost to a $200 one

29:40 - The summer camp sign that changed everything

35:10 - Your easiest work is your most valuable work

40:08 - Where to find David and free resources

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmg.studio/

🤝 Powered by // AMA Columbus: https://amacolumbus.org

and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd

⚡️ High-Converting Websites Visual Swipe File: https://www.mmg.studio/visualswipefile

David Cohen is the founder of Superposition, a data and AI strategy consultancy that uses interactive workshops and collaborative facilitation to help other consultancies sell, scope, execute, and grow their client work. In this episode, David breaks down why the consulting industry is stuck in a boring, outdated marketing model and what he's doing differently, from building a game show as a content vehicle to reverse-engineering his entire brand from the work he actually delivers. If you're starting or scaling a consulting business, this conversation is full of practical lessons on differentiation, branding, and leaning into what makes you weird.

CONNECT WITH DAVID

🌐 Website: https://www.superpositionstrat.com/

💼 LinkedIn: https://www.linkedin.com/in/davcohen06/

📹 YouTube: https://www.youtube.com/@Superpositionstrat

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

05:55 - The Buzzword David Wants Banned Forever

09:14 - Why "Sounding Smart" Can Backfire

13:46 - He Built a Game Show Instead of a Podcast

22:16 - The Loneliest Job in Every Company

26:02 - What Hiring Superposition Actually Looks Like

35:28 - How He Reverse-Engineered His Entire Brand

37:19 - Consulting's Biggest Marketing Problem

45:38 - From Layoff to Launch in Six Months

48:50 - The Self-Doubt Nobody Talks About

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org

and our friends at COhatch (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd