-Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles

Episode Summary: In this episode, Ben Reed sits down with Logan Lyles, founder of Demand Shift, to break down how B2B companies can turn webinars into a predictable revenue channel. Logan shares his journey from running underperforming webinars to building a high-converting framework that dramatically increases pipeline generation. They dive into what most companies get wrong, how to fix webinar funnels, and the exact tactics to drive registrations, conversions, and qualified sales calls.

What you'll learn:

1. Why most B2B webinars fail to generate real pipeline
2. The “two-step signup process” that boosts conversions from 1–2% to 10%+
3. How to replace the traditional thank-you page with a revenue-generating step
4. Proven LinkedIn strategies to drive webinar registrations at scale
5. How to segment and personalize follow-up using survey data
6. The right balance between education and selling during webinars
7. Creative growth tactics like Eventbrite and partner email lists
8. How to structure irresistible webinar offers that convert attendees into sales calls

Featured Guest: Logan Lyles, Founder of Demand Shift

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Logan’s background and why webinars

[00:04:00] Old vs new webinar strategies

[00:06:00] The two-step signup process explained

[00:10:00] Structuring high-converting survey questions

[00:16:00] Driving registrations beyond organic social

[00:18:00] LinkedIn thought leader ads strategy

[00:27:00] Eventbrite growth hack for webinars

[00:30:00] Leveraging other people’s audiences

[00:45:00] Balancing education vs conversion

[00:47:00] High-converting webinar CTAs

[00:55:00] Final advice: your network is your net worth

Connect with Logan:

LinkedIn: https://www.linkedin.com/in/loganlyles/

Website: https://demandshift.co

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for insights on B2B sales, RevOps, and leadership. If you found value in today’s conversation, please leave a review.

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jamesbarrell

Episode Summary:

In this episode, Ben Reed chats with James Barrell, founder of Litehouse.so, about what it really takes to run a successful cold email agency today. They get into how much harder outbound has become, what's changed with deliverability, and why picking the right clients and offers matters more than ever.

What you'll learn:

1. How James got into cold email and built his agency

2. Why cold email isn't as "cheap and easy" as it used to be

3. What's actually going on with deliverability right now

4. Why you need the right clients (big TAM + strong LTV) to win

5. How systems and consistency make or break results

6. Why most agencies struggle to grow past a certain point

Featured Guest:

James Barrell, Founder of Litehouse.so

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] How James got started

[00:04:30] What's changed in cold email

[00:10:00] The real costs behind outbound

[00:15:00] Picking the right clients

[00:22:00] Niching vs staying broad

[00:30:00] Why agencies struggle to scale

[00:40:00] Final advice on staying focused

Connect with James:

LinkedIn: https://www.linkedin.com/in/james-barrell-b92520207/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jamesbarrell

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-derek-rahn

Episode Summary: In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Derek Rahn, VP of Demand Generation at LeadGenius, to explore the evolving world of B2B data and modern go-to-market strategy. Derek explains why traditional data providers are breaking down in niche markets, how custom data and first-party signals drive better pipeline, and why the future of GTM requires deeper segmentation, better attribution, and a new hybrid role: the Revenue Engineer.

What you’ll learn:

1. The difference between prebuilt databases and bespoke B2B data

2. Why hyper-specific ICP segmentation beats mass outbound

3. How AI and automation have increased noise in outbound

4. Why first-party intent data is becoming a major GTM advantage

5. The limits of most GTM engineering agencies

6. Why data quality and attribution are still GTM’s biggest challenges

Featured Guest: Derek Rahn, VP of Demand Generation, LeadGenius

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:04] The spectrum of B2B data providers

[00:03:00] Why niche markets break traditional databases

[00:09:30] Audience activation vs mass outbound

[00:18:00] Personalization at the individual level

[00:23:00] The collapse of commodity data

[00:32:00] The attribution problem in GTM

[00:41:00] Why data structure matters more than AI hype

Connect with Derek: LinkedIn: https://www.linkedin.com/in/saleschameleon/

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-derek-rahn