Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-barry-flanagan

Episode Summary: In this episode, Ben Reed sits down with Barry Flanagan, CEO and founder of AI IQ Systems, to discuss scaling B2B sales teams, startup go-to-market strategy, and using AI to better understand buyers. Barry shares lessons from helping scale companies like Citrix, VMware, and ControlUp, including how to hire effectively, structure sales teams, and build trust-driven sales processes. They also dive into product-led growth, outbound sales, buyer psychology, and how AI is changing modern B2B marketing and sales.

What you'll learn:

1) How Barry helped scale a startup from $2M to $50M ARR

2) The biggest hiring mistakes founders make in sales

3) Differences between product-led, sales-led, and marketing-led growth

4) How SDRs, AEs, and Sales Engineers work together

5) Why deep ICP and persona research improves sales performance

6) How AI can help with messaging, content, and buyer research

7) Why trust-building is critical in enterprise sales

8) The psychology behind objection handling and buyer decisions

Featured Guest: Barry Flanagan, Founder/CEO of GetBuyerIntel.ai

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:03:00] Scaling ControlUp from $2M to $50M ARR

[00:08:00] Sales team roles explained: SDRs, AEs, and SEs

[00:12:00] Founder-led sales and outbound strategy

[00:17:00] Product-led growth and SaaS go-to-market

[00:27:00] AI-powered buyer personas and messaging

[00:38:00] Trust-building and sales psychology

[00:45:00] Final advice for founders and sales leaders

Connect with Barry: LinkedIn: https://www.linkedin.com/in/barryflanagan/

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-barry-flanagan

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-geraldina-olson

Episode Summary: In this episode, Ben Reed sits down with Geraldina Scarascia Olson, fractional CMO and B2B SaaS growth strategist, to discuss how companies scale beyond founder-led growth. Geraldina breaks down how she helps SaaS companies build structured growth systems, align marketing with product and sales, and avoid common scaling mistakes. They also dive into AI overload, product-market fit, customer experience, and why great marketing can never compensate for a weak product.

What you'll learn:

• How founders become the bottleneck in scaling
• Why structured KPIs improve marketing execution
• The biggest AI and automation mistakes companies make
• Why product and marketing must work together
• Why great marketing can’t fix a weak product

Featured Guest: Geraldina Scarascia Olson, Fractional CMO and B2B SaaS Growth Strategist

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights: [00:03:00] Founder-led growth challenges [00:08:00] AI tools and automation mistakes [00:11:00] KPI frameworks and accountability [00:16:00] Best-performing B2B growth channels [00:24:00] Why great products outperform great marketing

Connect with Geraldina:

LinkedIn: https://www.linkedin.com/in/geraldinascarascia/

Website: https://geraldinaolson.com/

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for insights on B2B sales, RevOps, AI, and leadership. If you found value in today’s conversation, please leave a review.

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-geraldina-olson

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-drjay

Episode Summary:

In this episode, Ben Reed sits down with Jay Feldman, founder of Otter PR and the creator of "Lead Gen Jay," to break down the realities of B2B lead generation, cold email, and scaling a high-growth agency. Jay shares his journey from medical school to entrepreneurship, how he built a multi-Inc. 5000 company, and why cold email remains one of the most powerful low-cost acquisition channels. They also dive into copywriting, AI's role in modern outreach, and what it really takes to build and scale a business in today's competitive landscape.

What you'll learn:

• How Jay transitioned from medical school to building a successful PR agency
• Why cold email is still one of the most effective lead generation channels
• The three key components of successful cold email (open, read, reply)
• How to approach copywriting as both an art and a psychological system
• Why giving away free value accelerates brand growth and authority
• How long-form YouTube content builds trust and drives inbound demand
• How AI can be used as a co-pilot for copywriting and lead generation
• Why beginners should avoid ads and focus on direct outreach first
• The difference between demand-side and supply-side constraints in scaling
• Why templates fail and real subject matter expertise wins

Featured Guest:

Jay Feldman, Founder of Otter PR and B2B Lead Generation Expert

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Jay's journey from doctor to entrepreneur

[00:03:00] Building Otter PR and early lead generation challenges

[00:06:00] Why cold email became the primary acquisition channel

[00:10:00] The power of personal branding and "Lead Gen Jay"

[00:14:00] Long-form YouTube content as a growth strategy

[00:18:00] Cold email fundamentals: open, read, reply

[00:22:00] Copywriting frameworks and psychology

[00:30:00] Using AI to improve outreach and campaigns

[00:40:00] Scaling challenges: hiring, ops, and systems

[00:50:00] Final advice for beginners in lead generation

Connect with Jay:

LinkedIn: https://www.linkedin.com/in/dr-jay-feldman/

YouTube: https://www.youtube.com/@leadgenjay

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community:

[https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600](https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600)

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-drjay

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jay-clay-bhandari

Episode Summary:

In this episode, Ben Reed sits down with Jay Bhandari, GTM Engineer at Clay, to unpack how one of the fastest-growing companies in sales tech helped create an entirely new category: GTM Engineering. Jay shares his journey from private equity and startups into the world of Clay, while Ben and Jay explore the rise of AI-powered revenue systems, the RevOps vs GTM Engineer debate, Clay’s explosive growth strategy, and the future of SaaS in an agentic AI world. They also discuss Claude Code, vibe coding, product complexity, and why having fun may be the most important career lesson of all.

What you'll learn:

• How Jay transitioned from Wall Street and private equity into GTM Engineering
• What a GTM Engineer actually does and why the role is growing rapidly
• The differences and similarities between GTM Engineers and RevOps professionals
• How Clay built a category-defining brand and product-led community
• Why orchestration and enrichment are transforming modern pipeline generation
• The truth about Claude Code, vibe coding, and AI software hype cycles
• Why building scalable software is harder than most people think
• How AI should augment sales teams instead of replacing core systems
• Why creativity is a competitive advantage in go-to-market strategy
• Jay’s personal philosophy on career growth, fulfillment, and having fun

Featured Guest: Jay Bhandari, GTM Engineer at Clay

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Jay’s path from private equity to startups

[00:03:00] Discovering Clay and joining as a GTM Engineer

[00:06:00] How Clay built a category around GTM Engineering

[00:10:00] GTM Engineer vs RevOps explained

[00:18:00] Clay’s branding, creativity, and community strategy

[00:25:00] Advanced Clay workflows and real customer use cases

[00:27:00] Claude Code vs Clay: build vs buy debate

[00:35:00] Why vibe coding has limits at scale

[00:43:00] Where AI fits in modern GTM systems

[00:46:30] Jay’s life advice: fun, fulfillment, and enjoying the journey

Connect with Jay:

LinkedIn: https://www.linkedin.com/in/jay-bhandari-profile/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-jay-clay-bhandari

Sponsored By RevyOps (The #1 GTM Data Management Platform):https://tinyurl.com/revyops-alex-shartsis

Episode Summary:

In this episode, Ben Reed sits down with Alex Shartsis, Founder of Skyp.ai, to discuss the battle between SaaS and AI in modern GTM. They break down why mass outbound is declining, where AI SDR tools fall short, and how thoughtful automation is replacing spam. Alex also shares insights on vibe coding, software complexity, and why real expertise still matters in an AI-first world.

What you'll learn:

- How Alex built Skyp.ai from real outbound pain points

- Why mass cold email is declining but still not dead

- How thoughtful AI automation beats spammy AI SDR tactics

- Why most people underestimate how hard real software is to build

- The difference between vibe coding prototypes vs scalable SaaS products

- Why product management and subject matter expertise still matter most

- How AI can help individual sellers without replacing GTM systems

- The hidden complexity behind CRMs, data infrastructure, and RevOps

- Why many founders are chasing hype instead of solving real problems

- What the future of SaaS may look like in an AI agentic world

Featured Guest: Alex Shartsis, Founder of Skyp.ai

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Why SaaS and AI are colliding in GTM

[00:03:00] The decline of mass cold email campaigns

[00:06:00] How Skyp.ai was built from real customer demand

[00:10:00] Why vibe coding creates false confidence

[00:14:00] Product management vs AI-generated software

[00:18:00] Where Lovable and Bolt are actually useful

[00:22:00] Why subject matter expertise still wins

[00:30:00] How AI should support sales reps, not replace them

[00:40:00] The future of SaaS infrastructure and GTM systems

[00:50:00] Final advice for salespeople in the AI era

Connect with Alex:

Website:https://skyp.ai/

LinkedIn: https://www.linkedin.com/in/shartsis/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-alex-shartsis

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-rafael-guerreiro

Episode Summary:

In this episode, Ben Reed chats with Rafael Guerreiro, Founder of Sentrion, about the future of signal-based selling, AI-driven GTM, and where SaaS is headed next. They break down how Rafael built Sentrion from real outbound pain points, why most signal tools rely on weak assumptions, and how job posting data can reveal true buyer intent. The conversation expands into a candid discussion on AI hype, vibe coding, infrastructure costs, and what the future of software may look like.

What you'll learn:

1. How Rafael built Sentrion from real outbound pain points
2. Why most signal platforms rely on assumptions instead of proof
3. How job postings can uncover real buying intent signals
4. The difference between signal stacking vs verified intent data
5. Why AI is probabilistic, and why that matters for GTM workflows
6. Where “vibe coding” works and where it fails in real-world software
7. The hidden costs of AI infrastructure and data processing
8. What the future of SaaS may look like
9. Why human behavior may be the biggest constraint on AI adoption

Featured Guest:

Rafael Guerreiro, Founder of Sentrion

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] What Sentrion is and how it works

[00:03:00] Why most signal tools get it wrong

[00:05:30] Using job postings to identify real intent

[00:08:00] Building and scaling massive data sets

[00:10:00] AI vs deterministic systems explained

[00:14:00] The rise and limits of vibe coding

[00:20:00] SaaS trends and what survives long term

[00:30:00] The economics of AI and compute costs

[00:35:00] The human impact of AI on jobs and society

[00:41:00] Final advice on balancing work and life

Connect with Rafael:

Website:https://sentrion.ai/

LinkedIn: https://www.linkedin.com/in/rafaelsentrion/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-rafael-guerreiro

-Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-mr-justin-schreiber

Episode Summary:

In this episode, Ben Reed sits down with Justin Schreiber to explore how AI agents are transforming B2B sales execution. Justin shares how his platform automates sales “chores,” improves win rates, and enables teams to scale without increasing headcount. They explore the shortcomings of traditional sales processes, the impact of poor CRM data on forecasting accuracy, and how AI can function as a real-time thought partner to help reps advance deals.

What you'll learn:

- Why traditional sales processes fail due to poor adoption

- The difference between a sales process and a GTM motion

- How AI can act as a real-time “sales thought partner”

- Why CRM data quality is the root cause of inaccurate forecasts

- How AI eliminates manual data entry and improves rep productivity

- What a “revenue graph” is and why context is critical for AI success

- How to increase win rates by optimizing deal execution (not just top-of-funnel)

- Why the future of RevOps is shifting toward AI-native roles

Featured Guest:

Justin Schreiber

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Introduction

[00:04:00] Building sales processes from scratch vs. optimizing existing ones

[00:06:00] Sales process vs. GTM motion explained

[00:10:00] Why sales process adoption fails in organizations

[00:18:00] How AI drives adoption without forcing reps to follow process [00:21:00] AI as a real-time deal coach and strategist

[00:23:00] The importance of context and the “revenue graph”

[00:27:00] CRM data quality challenges and solutions

[00:33:00] The shift from UI-first SaaS to context-driven platforms

[00:38:00] The rise of GTM engineers and evolving RevOps roles

[00:45:00] Origin story: from forecasting to AI deal execution

[00:48:00] Final thoughts on purpose, growth, and AI’s impact on humanity

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for insights on B2B sales, RevOps, and leadership. If you found value in today’s conversation, please leave a review.

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-mr-justin-schreiber

-Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles

Episode Summary: In this episode, Ben Reed sits down with Logan Lyles, founder of Demand Shift, to break down how B2B companies can turn webinars into a predictable revenue channel. Logan shares his journey from running underperforming webinars to building a high-converting framework that dramatically increases pipeline generation. They dive into what most companies get wrong, how to fix webinar funnels, and the exact tactics to drive registrations, conversions, and qualified sales calls.

What you'll learn:

1. Why most B2B webinars fail to generate real pipeline
2. The “two-step signup process” that boosts conversions from 1–2% to 10%+
3. How to replace the traditional thank-you page with a revenue-generating step
4. Proven LinkedIn strategies to drive webinar registrations at scale
5. How to segment and personalize follow-up using survey data
6. The right balance between education and selling during webinars
7. Creative growth tactics like Eventbrite and partner email lists
8. How to structure irresistible webinar offers that convert attendees into sales calls

Featured Guest: Logan Lyles, Founder of Demand Shift

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Logan’s background and why webinars

[00:04:00] Old vs new webinar strategies

[00:06:00] The two-step signup process explained

[00:10:00] Structuring high-converting survey questions

[00:16:00] Driving registrations beyond organic social

[00:18:00] LinkedIn thought leader ads strategy

[00:27:00] Eventbrite growth hack for webinars

[00:30:00] Leveraging other people’s audiences

[00:45:00] Balancing education vs conversion

[00:47:00] High-converting webinar CTAs

[00:55:00] Final advice: your network is your net worth

Connect with Logan:

LinkedIn: https://www.linkedin.com/in/loganlyles/

Website: https://demandshift.co

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for insights on B2B sales, RevOps, and leadership. If you found value in today’s conversation, please leave a review.

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles