If you’re a nonprofit leader feeling discouraged after funding cuts or slow progress on advocacy goals, this episode is for you.

In this episode of Nonprofits in the News, Nadia shares a powerful real-world example of long-term advocacy paying off—highlighting a major legal victory holding Big Tech accountable for harm to children. But more importantly, she breaks down what nonprofit organizations can do right now when change feels slow, invisible, or out of reach.

With many Canadian nonprofits—especially in British Columbia—facing funding uncertainty and program cuts, this conversation focuses on how to stay visible, strategic, and effective through your communications.

You’ll learn a simple but powerful 3-part nonprofit communications strategy to help you:

• Build a year-round storytelling rhythm that keeps your issue in the public eye
• Use budget seasons as strategic PR opportunities
• Continue telling impactful stories—even when funding disappears

Nadia also shares how to measure success beyond vanity metrics, including:

• Tracking systemic change
• Measuring resonance over reach

If you’re working in nonprofit communications, advocacy, or leadership, this episode will help you rethink your media strategy and stay committed to long-term impact—even when the wins take time.

By the end of this episode, you will know how to:

• Develop a year-round storytelling rhythm to maintain engagement.
• Use budget seasons to humanize your messaging and share both successes and challenges.
• Continue telling stories even when funding is cut to highlight ongoing needs.

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Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

Sign up for the ‘Nonprofits in the News’ newsletter

Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

• Share it with a friend in the nonprofit sector

• Give this podcast a follow by clicking that button on your podcast app

• Leave us a review! We'd appreciate that so much.

Chapters

00:00 Introduction: Advocacy and Change in Nonprofits

03:09 Big Wins: Accountability in Big Tech

05:58 Strategic Storytelling: The Key to Sustained Advocacy

08:52 Using Budget Seasons: Making Messaging Human

12:09 Telling Stories from the Gap: The Importance of Continued Advocacy

14:55 Metrics for Success: Measuring Change and Resonance

In this episode, host Nadia Tchoumi breaks down how one organization transformed their storytelling strategy to maintain momentum year-round, attract media attention, and resonate deeply with their community — all without relying solely on event-based stories.

If your organization is feeling stuck, struggling to tell dynamic stories, or simply doesn’t know what stories to tell next, this episode will give you a proven framework to diversify your narrative and keep your audience engaged long after the event ends. From impactful data stories that reveal real-world results to crafting advocacy narratives that respond swiftly to breaking news, Nadia walks you through three concrete storytelling types that can be integrated into your media and communication plan today. Plus, hear why regular storytelling in your email list, social media, and fundraising efforts can exponentially grow your influence and support. --

Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

Sign up for the ‘Nonprofits in the News’ newsletter on our website at www.newhopemedia.ca

Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

Share it with a friend in the nonprofit sector

Give this podcast a follow by clicking that button on your podcast app

Leave us a review! We'd appreciate that so much.

If you're looking for some strategies to help with your next nonprofit media pitch, this episode is for you. Host Nadia Tchoumi explores strategic storytelling for nonprofits, focusing on how to identify and frame untold stories that highlight community struggles and successes. Learn how to craft compelling narratives that attract media attention, boosting your nonprofit's visibility. This is the kind of media strategy that will help your nonprofit sustain engagement throughout the year.

Key Chapters:

Chapters

01:00 Why Focus on Untold Stories Now?

01:28 The Power of Strategic Storytelling in Community Advocacy

02:22 Framing Stories to Capture Media Attention

03:17 Case Study: Black Women Entrepreneurs and Hidden Struggles

04:12 Crafting a Compelling Narrative for Media Outreach

06:03 Building on Previous Stories to Keep Media Engagement

07:00 Addressing Invisible Struggles in Communities

08:21 Connecting Stories to Solutions and Community Impact

09:20 Timing Your Stories for Maximum Reach

10:45 Post-Story Framing and Longevity of Media Impact

12:34 Key Takeaway: Focus on Untold Stories and Strategic Framing

Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

Sign up for the ‘Nonprofits in the News’ newsletter

Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

• Share it with a friend in the nonprofit sector

• Give this podcast a follow by clicking that button on your podcast app

• Leave us a review! We'd appreciate that so much.