If you’re a nonprofit leader feeling discouraged after funding cuts or slow progress on advocacy goals, this episode is for you.

In this episode of Nonprofits in the News, Nadia shares a powerful real-world example of long-term advocacy paying off—highlighting a major legal victory holding Big Tech accountable for harm to children. But more importantly, she breaks down what nonprofit organizations can do right now when change feels slow, invisible, or out of reach.

With many Canadian nonprofits—especially in British Columbia—facing funding uncertainty and program cuts, this conversation focuses on how to stay visible, strategic, and effective through your communications.

You’ll learn a simple but powerful 3-part nonprofit communications strategy to help you:

• Build a year-round storytelling rhythm that keeps your issue in the public eye
• Use budget seasons as strategic PR opportunities
• Continue telling impactful stories—even when funding disappears

Nadia also shares how to measure success beyond vanity metrics, including:

• Tracking systemic change
• Measuring resonance over reach

If you’re working in nonprofit communications, advocacy, or leadership, this episode will help you rethink your media strategy and stay committed to long-term impact—even when the wins take time.

By the end of this episode, you will know how to:

• Develop a year-round storytelling rhythm to maintain engagement.
• Use budget seasons to humanize your messaging and share both successes and challenges.
• Continue telling stories even when funding is cut to highlight ongoing needs.

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Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

Sign up for the ‘Nonprofits in the News’ newsletter

Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

• Share it with a friend in the nonprofit sector

• Give this podcast a follow by clicking that button on your podcast app

• Leave us a review! We'd appreciate that so much.

Chapters

00:00 Introduction: Advocacy and Change in Nonprofits

03:09 Big Wins: Accountability in Big Tech

05:58 Strategic Storytelling: The Key to Sustained Advocacy

08:52 Using Budget Seasons: Making Messaging Human

12:09 Telling Stories from the Gap: The Importance of Continued Advocacy

14:55 Metrics for Success: Measuring Change and Resonance

In this episode, host Nadia Tchoumi breaks down how one organization transformed their storytelling strategy to maintain momentum year-round, attract media attention, and resonate deeply with their community — all without relying solely on event-based stories.

If your organization is feeling stuck, struggling to tell dynamic stories, or simply doesn’t know what stories to tell next, this episode will give you a proven framework to diversify your narrative and keep your audience engaged long after the event ends. From impactful data stories that reveal real-world results to crafting advocacy narratives that respond swiftly to breaking news, Nadia walks you through three concrete storytelling types that can be integrated into your media and communication plan today. Plus, hear why regular storytelling in your email list, social media, and fundraising efforts can exponentially grow your influence and support. --

Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

Sign up for the ‘Nonprofits in the News’ newsletter on our website at www.newhopemedia.ca

Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

Share it with a friend in the nonprofit sector

Give this podcast a follow by clicking that button on your podcast app

Leave us a review! We'd appreciate that so much.

If you're looking for some strategies to help with your next nonprofit media pitch, this episode is for you. Host Nadia Tchoumi explores strategic storytelling for nonprofits, focusing on how to identify and frame untold stories that highlight community struggles and successes. Learn how to craft compelling narratives that attract media attention, boosting your nonprofit's visibility. This is the kind of media strategy that will help your nonprofit sustain engagement throughout the year.

Key Chapters:

Chapters

01:00 Why Focus on Untold Stories Now?

01:28 The Power of Strategic Storytelling in Community Advocacy

02:22 Framing Stories to Capture Media Attention

03:17 Case Study: Black Women Entrepreneurs and Hidden Struggles

04:12 Crafting a Compelling Narrative for Media Outreach

06:03 Building on Previous Stories to Keep Media Engagement

07:00 Addressing Invisible Struggles in Communities

08:21 Connecting Stories to Solutions and Community Impact

09:20 Timing Your Stories for Maximum Reach

10:45 Post-Story Framing and Longevity of Media Impact

12:34 Key Takeaway: Focus on Untold Stories and Strategic Framing

Ready to get your organization’s stories told consistently and strategically? Book a Discovery Call

Sign up for the ‘Nonprofits in the News’ newsletter

Here's how you can connect with Nadia:

LinkedIn - https://www.linkedin.com/in/nadiastewart

Instagram - @NHMediaCanada

Threads - https://www.threads.com/@nhmediacanada

If this episode resonated with you, please:

• Share it with a friend in the nonprofit sector

• Give this podcast a follow by clicking that button on your podcast app

• Leave us a review! We'd appreciate that so much.

In this episode, host Nadia Tchoumi reflects on what it means to stay engaged in a world that often feels overwhelming.

Drawing from her experience leaving full-time news in 2021, Nadia shares how stepping back from nightly broadcasts for a time gave her space to breathe, reset, and reconnect—while still holding deep respect for journalism and local media.

She explores why thoughtful, sustainable media engagement is essential for nonprofit leaders, advocates, and changemakers who are expected to show up publicly while carrying the emotional weight of their work.

If you're a nonprofit leader looking for practical strategies around media engagement, this episode is for you! We'll cover:

• How to prioritize quiet time before big interviews and public moments

• Using Google Alerts to stay informed without burnout

• The importance of organizational breaks and collective rest

• Giving yourself grace in deadline-driven environments

Nadia reminds us that these practices aren’t about disengaging. They’re about protecting your energy so you can return more focused, aligned, and effective.

This episode is an invitation to pause, reflect, and rethink how you show up—so your voice, your mission, and your wellbeing can stay strong for the long haul.

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If your nonprofit could use some help with getting your stories told, visit www.newhopemedia.ca to learn more about how we can work together.

Got a question about engaging with the media you'd like me to answer? Email me at contact@newhopemedia.ca

Connect with me on LinkedIn @Nadia Tchoumi

Instagram @NHMediaCanada

In this week's episode, we explore the challenges facing some nonprofits as they navigate anti-immigration sentiment and the complexities of media engagement. We talk about the difficulties in maintaining a positive narrative amidst negative press and the importance of strategic messaging for effective community engagement.

We'd love to hear from you!

Find us on Instagram - @nhmediacanada

On LinkedIn here and on the web at newhopemedia.ca

Sign up for the Nonprofits in the News newsletter HERE!

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Key Takeaways

- Nonprofits face unique challenges in hostile environments.

- Anti-immigration sentiment affects nonprofit operations.

- Media engagement can be a double-edged sword for nonprofits.

- Nonprofits need to be proactive in their messaging.

- Understanding community dynamics is vital for nonprofits.

- Community perception plays a crucial role in nonprofit success.

- Strategic communication is essential for nonprofits.

- Nonprofits must navigate complex social issues.

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Chapters

00:00 Introduction to Nonprofits in the News Podcast

00:13 Navigating Anti-Immigration Sentiment

00:57 Strategic Communication in Challenging Environments