Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like.

So is it you? Is it them? Is this just how guests are?

In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting.

If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment.

Free 7-day podcast makeover: head to podmastery.co and sign up — one practical tip per day, straight to your inbox.

In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.

With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content.

But should you be joining them?

Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio?

Click play.

I'll explain.

Companies mentioned in this episode:

• LinkedIn
• YouTube
• Apple Podcasts

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/