Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like.

So is it you? Is it them? Is this just how guests are?

In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting.

If you're booking guests to borrow their audience, this episode is going to save you a lot of disappointment.

Free 7-day podcast makeover: head to podmastery.co and sign up — one practical tip per day, straight to your inbox.

In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.

With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content.

But should you be joining them?

Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio?

Click play.

I'll explain.

Companies mentioned in this episode:

• LinkedIn
• YouTube
• Apple Podcasts

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one.

We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your most valuable listeners really are — and it’s not who you think.

Link to report: https://soundsprofitable.com/wp-content/uploads/2026/04/Audio-Primes-2026-Webinar-Version.pdf

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for?

Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters

Diary of a CEO is doing something genuinely damaging to indie podcasters. Not maliciously. The damage is the business model.

Hi, I'm Neal Veglio, The Podmaster.

In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and Young and Profiting isn't just unhelpful — it's statistically irrational.

Using Phil Rosenzweig's Halo Effect, Nassim Taleb's Silent Graveyard, the Columbia Music Lab experiment, and Daniel Kahneman's narrative fallacy, I'll explain the intellectual architecture behind why these shows exist, who they're actually designed to serve, and why their 'success strategies' are largely retrospective fiction.

You'll hear why the gap between what these shows promise and what they can actually deliver is not a flaw — it's the product.

Also in this episode:

Listener email: Do you actually need a trailer episode before you launch?

Experiment: Listen back to your three most downloaded episodes and steal from yourself.

If you've been measuring your show against something that was never real — head to podmastery.co and click 'Get your podcasting challenge solved'.

Useful links:

Phil Rosenzweig's The Halo Effect summarised: https://www.youtube.com/watch?v=klngdRa8nOI

Nassim Taleb's Fooled by Randomness: https://www.amazon.co.uk/Fooled-Randomness-Hidden-Chance-Markets/dp/0141031484

The music lab study: https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf

A lot of people are excited about AI tools that promise instant, studio-quality podcast audio.

Record on your phone. Click a button. Sound professional.

But that story deserves a closer look.

Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.

In this episode of Podcasting Insights, I unpack what happens when technology starts erasing the difference between effort and outcome — and ask what podcasting quietly loses when “good sound” becomes a default instead of a craft.

This isn’t an anti-AI rant.

And it’s not about gatekeeping beginners.

It’s about incentives.

Standards.

And what we’re rewarding at scale.

You’ll learn:

• Why AI audio tools raise standards and lower effort at the same time

• How one-click fixes create a podcasting “house sound”

• The difference between accessibility and erasing craft

• Why effort still matters, even when listeners can’t hear it

• The question creators should be asking before relying on AI cleanup

Links:

Waves Voice Regen:

https://www.waves.com/voice-regen

I’d love YOUR feedback:

https://www.podmastery.co/survey

I’ve been doing this for 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A lot of people are saying video is the future of podcasting.

That video is the gateway drug — the thing that creates new podcast listeners.

But that story deserves a closer look.

In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.

This isn’t about dismissing the data.

It’s about questioning the story we’re telling around it.

You’ll learn:

• Why “discovery” is an incomplete metric

• The difference between conversion and gravity

• Why video often benefits from defaults, not desire

• What podcasting’s real strength has always been

• The question creators should be asking instead of “Should I do video?”

Links:

Podnews story on charting clips based podcast:

https://podnews.net/update/complete-rankers

Edison Research – The Evolving Ear:

https://www.edisonresearch.com/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar/

I’d love YOUR feedback:

https://www.podmastery.co/survey

I've been doing this 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/