This week on the Power Women of the Trades Podcast, Cassie and Kailee are joined by Alicia Green, owner, CFO, and COO of Go Green Plumbing, Heating, Air & Electrical. Alicia shares the story of how she and her husband built their company from the basement of their home into one of North Carolina's leading home service businesses, all while remaining locally owned and committed to investing in their people.

Some of this year's most impactful episodes of Power Women of the Trades brought together bold voices redefining what success looks like in the home services industry. From starting over and learning to wear every hat in the business, to building a ServiceTitan consulting company rooted in real trades experience, our guests didn't hold back. They challenged the "silver bullet" culture, championed empathy-driven leadership, and shared what it truly means to build a company worth keeping.

Whether you're a technician, an office leader, or just trade-curious, these conversations prove that heart and hustle belong in the same tool belt. Don't miss the moments that moved, challenged, and inspired our community most this year.

In part two of this conversation, Kelli Evans joins Cassie and Kailee to dive deeper into leadership, team culture, and what it really means to serve people from the inside out. Kelli opens up about speaking life into your team, meeting people where they are, and why creating a culture where employees feel safe to be themselves changes everything. The conversation gets personal as Kelli reflects on overcoming self-doubt, breaking cycles, and learning not to let anyone take your confidence. From handling a high-pressure day with 90 calls on the board to requiring her leadership team to actually take time off, Kelli brings the kind of real, unfiltered insight you can only get from someone who has truly been in the trenches. If you have ever questioned whether you belong in a leadership seat, this episode is for you.