This week on the Power Women of the Trades Podcast, Cassie and Kailee are joined by Alicia Green, owner, CFO, and COO of Go Green Plumbing, Heating, Air & Electrical. Alicia shares the story of how she and her husband built their company from the basement of their home into one of North Carolina's leading home service businesses, all while remaining locally owned and committed to investing in their people.

Some of this year's most impactful episodes of Power Women of the Trades brought together bold voices redefining what success looks like in the home services industry. From starting over and learning to wear every hat in the business, to building a ServiceTitan consulting company rooted in real trades experience, our guests didn't hold back. They challenged the "silver bullet" culture, championed empathy-driven leadership, and shared what it truly means to build a company worth keeping.

Whether you're a technician, an office leader, or just trade-curious, these conversations prove that heart and hustle belong in the same tool belt. Don't miss the moments that moved, challenged, and inspired our community most this year.

In part two of this conversation, Kelli Evans joins Cassie and Kailee to dive deeper into leadership, team culture, and what it really means to serve people from the inside out. Kelli opens up about speaking life into your team, meeting people where they are, and why creating a culture where employees feel safe to be themselves changes everything. The conversation gets personal as Kelli reflects on overcoming self-doubt, breaking cycles, and learning not to let anyone take your confidence. From handling a high-pressure day with 90 calls on the board to requiring her leadership team to actually take time off, Kelli brings the kind of real, unfiltered insight you can only get from someone who has truly been in the trenches. If you have ever questioned whether you belong in a leadership seat, this episode is for you.

This week on Power Women of the Trades, we're sitting down with Kelli Evans — the OG employee who's truly done it all. From answering phone calls from under a boat to becoming the Director of Operations, Kelli has seen this company from every angle.

In part one of our conversation, we get into imposter syndrome, why culture matters just as much in the field as it does in the office, and the very real emotions that come with watching something you helped build actually grow.

In this solo episode, Kailee reflects on her word for 2026: growth. She looks back on her journey from social media and community coordinator to marketing director, and shares an honest reminder that growth is rarely comfortable. Kailee encourages listeners to embrace the moments that feel stretching or overwhelming, because those are the exact moments that shape you into the leader you are meant to become. She closes with a challenge: write down five goals for the rest of the year that push you outside your comfort zone and commit to showing up, even when it is hard.

In this episode of Power Women of the Trades, hosts Cassie and Heather chat with Katie Biddle of Call Dad. Katie shares her incredible journey from dropping out of college to becoming the Head of Marketing for a fast-growing HVAC company. The conversation dives into the unique challenges of scaling a business in the trades, including the struggle to delegate and the importance of a diverse marketing strategy. Katie provides an inside look at Dad University, her company's rigorous apprenticeship program, and how a focus on customer experience shapes their entire operation. This episode is a must-listen for anyone interested in leadership, growth, and building a strong brand in the trade industry.

This week we are bringing you a throwback! Featuring Paige Knowles ("All Trades Paige"), a young technician, author, and advocate dedicated to promoting trade careers. Paige shares her unique path into the industry, starting as a straight-A student who chose a high school plumbing program, where a supportive instructor became a crucial mentor. She dives into how she successfully balances her career as a commercial HVAC technician with her primary mission as an advocate. Hear how she leveraged her skills to author and illustrate her own childrens books (like Let’s Replace a Showerhead) to introduce basic home skills and career awareness to children early.Are you ready to support the next generation of tradeswomen and men? Listen now to hear Paige's full story, to learn more about her books and advocacy work. Don't forget to like, subscribe, and share this episode to help spread the word about the incredible opportunities waiting in the trades!Interested in purchasing any of Paige's books? Check the links below! 1) https://www.amazon.com/Plumber-Paige-Snake-Drain-Bathroom/dp/B0CP41QXK3/ref=pd_bxgy_d_sccl_1/130-6725520-6356810?pd_rd_w=iHRGy&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=T4CXE0NG4AVRTZ59XWZR&pd_rd_wg=n8MAB&pd_rd_r=3937627a-0969-42c2-8103-e9680913fc13&pd_rd_i=B0CP41QXK3&psc=12) https://www.amazon.com/Plumber-Paige-Running-toilet-Bathroom/dp/B0B7QDFV12/ref=pd_bxgy_d_sccl_1/130-6725520-6356810?pd_rd_w=ypYuo&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=JPYMW6RSECBX7G9R2MYZ&pd_rd_wg=ZR4ou&pd_rd_r=a85ef599-8e08-4142-a422-002b5685e96e&pd_rd_i=B0B7QDFV12&psc=13) https://www.amazon.com/Plumber-Paige-Lets-Replace-Shower/dp/B09BYDSSZJ/ref=pd_bxgy_d_sccl_2/130-6725520-6356810?pd_rd_w=OjV0K&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=EKGX0AMW2WCPV5GNGAA9&pd_rd_wg=01OTC&pd_rd_r=63c3c400-fa8c-4af6-898e-dc50ff3532ab&pd_rd_i=B09BYDSSZJ&psc=1

In this second part of our conversation with Alyssa Rogers on Power Women of the Trades, Alyssa and the team dive into the shifting priorities of today’s workforce, noting that many employees now value time with family and personal support over simple raises. By focusing on intentional one-on-ones that prioritize the person over their performance, Alyssa ensures her team feels like individuals rather than just numbers. They also discuss the necessity of standing firm on an in-office culture, arguing that the spontaneous collaboration and relationships built in person are what truly sustain a high-growth environment.The discussion also tackles the reality of being a vocal female entrepreneur on social media. While transparency can be risky, Cassie and Alyssa agree that showing up authentically draws in loyal customers who want to support real people. They emphasize that while growth is hard, putting management in place early and celebrating every small win with tools like an office gong keeps the team focused and motivated.By getting back to the basics of human decency and open-door policies, these leaders are navigating the complexities of scaling a business without losing their soul.