The conversation covers a range of topics related to real estate, including negotiations in new construction communities, the Florida real estate market, housing affordability, and changes in condominium underwriting guidelines. It also delves into the impact of the pandemic on real estate trends and the potential for a market correction in 2026.

Takeaways

• Negotiating in new construction communities requires understanding the builder's willingness to negotiate and setting proper expectations for customers.
• The Florida real estate market is experiencing a gold rush for ultra-wealthy buyers, but there are concerns about housing affordability and a potential market correction in 2026.

Chapters

• 00:00 April Fool's Day and Real Estate
• 08:08 Housing Affordability in Florida
• 17:55 Florida Real Estate Market Concerns
• 23:00 Changes in Condominium Underwriting Guidelines

What if the problem isn’t what you’re saying…

It’s that you’re saying too much?

In this episode, we break down a simple shift that changes everything:

Stop talking. Start asking.

Because the truth is…

People believe what they say more than what you say. And when you ask the right questions?

There’s nothing to disagree with.

This is not about scripts.

Not about clever lines.

This is about control of the conversation.

You’ll learn how to:

• Turn prospecting into real conversations, not pressure
• Use questions to uncover what people actually want
• Tap into “deprivation” to create real motivation
• Build trust fast without over-explaining
• Reinforce decisions so clients feel confident moving forward

Most agents try to prove themselves.

Top agents get people to prove it to themselves.

That’s the game. And it all comes down to better questions. Because good questions get good answers.

If you want mentorship that actually moves the needle…

If you want prospecting that feels natural…

If you want clients walking away thinking “this person gets me”…

This is your blueprint.

Don’t just sell. Connect.

Don’t just react. Lead.

The real estate game is changing… fast.

And most agents don’t even see it happening.

In this episode, Justin breaks down the real fight happening behind the scenes in real estate — from Clear Cooperation rules to the battle between Zillow, Compass, and now eXp Realty’s move to dominate pre-market exposure.

This isn’t just industry news.

This is about who controls the listing, the lead, and the deal.

If you’re still thinking:

👉 “Put it in the MLS and wait…”

You’re already behind.

WHAT YOU’LL LEARN:

• What Clear Cooperation really did to the industry
• Why brokerages and portals are now in a control battle
• The Compass vs Zillow tension (and why it matters)
• How eXp’s new “Coming Soon” distribution changes the game
• Why pre-market strategy is now the biggest opportunity for agents
• How to position your listings for maximum exposure

KEY TAKEAWAY:

The best agents don’t wait for the market…

They shape it.

And right now, the pre-market is where the game is being played.

FOR AGENTS:

If you want to win in today’s market:

• Build demand BEFORE your listing goes live
• Control the narrative early
• Stop relying on one platform
• Start thinking like a marketer, not just an agent

Work from anywhere… without your business falling apart.

In this episode, I break down what it actually looks like to run a real estate business while you’re away — not hypothetically, but in real life.

I’m in Costa Rica. Laptop open. Deals still moving.

And here’s the truth most agents don’t realize…

You don’t need more time.

You need better structure.

We get into the shift from doing everything yourself → to building a business that runs without you.

Because if your business stops when you stop… you don’t own a business. You own a job.

The conversation delves into the practical implementation of AI in business processes, emphasizing the importance of proper triggers and the automation of low-level activities. It also explores the concept of eliminating, automating, and delegating tasks, as well as the significance of identifying triggers and processes for effective AI utilization.

Takeaways

• Proper triggers are essential for initiating AI processes
• Identify low-level activities that can be automated using AI

Chapters

• 00:00 Introduction to AI Implementation
• 07:04 Understanding Triggers and Automation

The conversation emphasizes the importance of lead day, understanding lead acquisition cost, and the commitment and effort required to obtain new business. It also highlights the significance of accountability, managing business relationships, and pursuing business opportunities with commitment and expertise.

Takeaways

• Lead day is crucial
• Understanding lead acquisition cost

Chapters

• 00:00 The Importance of Lead Day
• 06:26 Yielding Fruit through Commitment

Most real estate agents make one mistake.

They become one-dimensional.

Their entire identity becomes the job…

Listings. Contracts. Closings.

But the agents who build the biggest businesses — and the most fulfilling lives — aren’t just Realtors.

They’re deeply connected to communities.

In this episode of Real Estate Playbook, Orlando real estate team leader Justin Core breaks down why agents need to become multi-dimensional if they want long-term success in real estate.

Because the truth is simple:

People don’t just work with you because you sell houses.

They work with you because of who you are in the community.

Justin walks through the five communities every agent should build to grow both their life and their business.

• Spiritual community
• Family and close relationships
• Personal health and fitness groups
• Local community involvement
• Professional real estate networks

These aren’t distractions from your business.

They’re the engine that drives it.

You’ll learn:

• Why being “just a realtor” leads to burnout

• How authentic relationships create business opportunities

• The real reason some agents seem to know everyone

• How to build community in a way that naturally attracts clients

• Why identity outside of real estate makes you a stronger professional

This episode is a reminder that success in real estate isn’t just about transactions.

It’s about connection, trust, and community.

If you’re an agent who wants to grow your business while building a meaningful life — this conversation is for you.