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Revenue Rewired

Revenue Rewired

By: Jay Feitlinger & Sarah Shepard | B2B Growth Experts
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Reimagine how you approach marketing, sales, and revenue growth with the Revenue Rewired podcast. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Weekly this dynamic duo breaks down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon (ok maybe a lil), but mainly just straight talk to fuel your revenue engine. Tune in and take your business to the next level.Jay Feitlinger & Sarah Shepard | B2B Growth Experts Economics Marketing Marketing & Sales
Episodes
  • Ep 62: Why Your Content Feels Like a Broken Record (And Why That's Actually Working For You)

    Ep 62: Why Your Content Feels Like a Broken Record (And Why That's Actually Working For You)
    May 28 2026

    If your pipeline runs hot one quarter and quiet the next, your content calendar is likely part of the reason. Jay Feitlinger and Sarah Shepard dig into why content that feels repetitive to your team is often doing the most work for your business, and why abandoning it early is one of the most common ways B2B companies undercut their own growth system. This episode covers how to use data you already have to decide what to create next, why AI-driven search rewards companies that stay narrow and consistent, and how a rolling quarterly approach keeps your pipeline activity from going quiet between bursts of effort.


    KEY TAKEAWAYS

    • Your audience hasn't ignored your message. They haven't heard it enough times for it to move them yet. Jay and Sarah explain why buyer attention makes repetition a growth strategy, and why teams that abandon their best content themes stay stuck in unpredictable pipeline cycles.
    • There's a data set inside your existing content right now that tells you exactly what your best prospects are responding to. Most teams scroll past it looking for something new. This episode shows you where to find it and what to do with it.
    • AI search is changing who gets found and who stays invisible. If your content covers too many topics at once, you're unlikely to appear when a prospect types their problem into Google or asks an AI assistant for an answer. Tight, consistent messaging isn't a constraint. It's a visibility strategy.
    • When your team feels like there's nothing left to say, you're solving the wrong problem. The three-bucket framework in this episode gets you unstuck without starting from scratch.


    CHAPTERS

    0:00 - Recording From Corsica With Zero French and Full Audio

    1:28 - Why the Content That Feels Most Repetitive Is Usually Your Most Effective

    3:57 - What a 12,000-Row Spreadsheet Revealed About Which Content Was Building Pipeline

    7:43 - How HubSpot's Pillar Strategy Solved the Repetition Problem Once and for All

    9:41 - Why Going Narrow Feels Like Shrinking Until It Starts Compounding Revenue

    11:47 - Three Buckets for Getting Unstuck Without Starting From Scratch

    16:37 - Using AI to See Your Messaging the Way Your Prospects and Competitors Do

    18:51 - The Coinbase Super Bowl Ad, Heatmaps, and What a Single Quote Can Do

    20:53 - Writing for the Business Owner Who Has 90 Seconds and No Patience for Confusion

    22:57 - Why Your Next Guest Is the Easiest Way to Keep Content Consistently Fresh


    SEO KEYWORDS

    B2B content strategy, content consistency B2B, content marketing for business owners, B2B content calendar planning, B2B podcast marketing strategy, GEO search optimization, AEO content strategy, B2B content repurposing, pillar content strategy B2B, content marketing ROI, pipeline consistency B2B, B2B growth system, thought leadership content strategy, Revenue Rewired podcast, B2B marketing for manufacturers


    HOSTS

    Jay Feitlinger, CEO of StringCan Interactive: linkedin.com/in/jayfeitlinger/

    Sarah Shepard, COO of StringCan Interactive: linkedin.com/in/sarahshepardcoo/


    ABOUT REVENUE REWIRED

    Revenue Rewired is the podcast for B2B marketers, sales leaders, and business owners navigating the space where sales and marketing actually connect. Every episode gives mid-market companies actionable strategies to grow revenue with intention, not just activity. Hosted by Jay Feitlinger and Sarah Shepard of StringCan Interactive, a Phoenix-based digital marketing agency with over 16 years helping B2B companies build smarter growth engines.

    Get the Revenue Rewired book: amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ

    Subscribe to Jay's Newsletter: https://www.linkedin.com/newsletters/revenue-rewired-7423414515779936256/

    Website: stringcaninteractive.com

    Send your questions to: podcast@stringcaninteractive.com


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    24 mins
  • AI Ep 52: Your AI Is Only as Strategic as Your Last Bad Decision

    AI Ep 52: Your AI Is Only as Strategic as Your Last Bad Decision
    May 26 2026

    What if the biggest threat to your AI output is not a bad prompt, but a bad assumption you forgot to update? In this episode of Two-Minute AI Tips, Sarah shares a real mistake from StringCan that reveals why the documents and beliefs you feed AI matter just as much as how you prompt it.


    In this episode, you will learn:

    • Why outdated source material silently corrupts AI outputs
    • How to audit your inputs before you amplify them
    • The ten-minute habit that protects your next big AI project
    • If AI is consistently missing the mark, the problem might be older than you think.

    Keywords: AI strategy, AI inputs, AI prompting mistakes, outdated assumptions, ChatGPT business use, AI for leaders, AI quality control, two minute AI tips, AI decision making, AI source material

    Contact Us:

    Email: podcast@stringcaninteractive.com

    Website: www.stringcaninteractive.com

    Reach out to the hosts on LinkedIn:

    Jay Feitlinger: https://www.linkedin.com/in/jayfeitlinger/

    Sarah Shepard: https://www.linkedin.com/in/sarahshepardcoo/
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    2 mins
  • Ep 61: Why Good Data Feels Bad at First

    Ep 61: Why Good Data Feels Bad at First
    May 21 2026
    Most $10M–$50M B2B companies aren't working from bad data. They're working from data they've never properly questioned.When StringCan onboards a new client, the first thing they audit is the reporting foundation. What they find, almost every time, is a version of the same problem: traffic numbers inflated by internal employee logins, attribution gaps that make a $50K campaign look like it disappeared, and year-over-year comparisons built on two entirely different measurement systems. The reports looked right, yet the decisions built on them were wrong.In this episode, Jay Feitlinger and Sarah Shepard break down what happens when you actually fix the data, why it almost always looks worse before it looks right, and how to bring your leadership team through that moment without losing their confidence. From the GA4 migration that invalidated years of comparison data to the client who thought his numbers had fallen off a cliff (they hadn't, they just became accurate), this episode is a direct conversation about one of the most common revenue leaks in owner-led B2B companies: the Metrics Misfire.If your team is reporting activity and your leadership is nodding along, but nobody is connecting those numbers to actual pipeline or closed revenue, this episode is the one to share.What You'll Take AwayClean data looks like a problem before it looks like progress. That's not failure, it means you're finally seeing real numbers you can build on.The GA4 migration wasn't just a platform change. It rewrote the comparison baseline for most teams, and those who didn't account for it are still reporting from two stitched-together measurement systems.The single biggest data inflation issue Jay sees on new client onboards isn't bots or tracking errors. It's internal employees and partners hitting the site daily with no IP exclusion, inflating traffic and tanking engagement rates.More data isn't better data. The right question is never "what does this report show?" It's "what are we trying to answer, and what does this number actually tell us?"Presenting accurate data to leadership isn't bad news. It's their first honest starting point. The skill is framing it so they see it that way.Episode Chapters00:00 When the Spreadsheet Stops Telling the Same Story 02:00 The Client Whose Accurate Numbers Looked Like a Collapse 05:03 What the GA4 Migration Actually Did to Your Year-Over-Year Data07:56 What "Single Source of Truth" Actually Means to a CEO 11:59 Cleaner Data vs. Fixed Data: Why the Difference Matters 14:50 Why Marketers Resist Letting Go of Familiar Metrics 16:32 How to Bring Leadership Through a Data Reset Without Panic 21:31 Reporting for Reporting's Sake Is a Revenue Leak 23:43 The 54-Slide Dashboard Nobody Could Follow Past Slide Seven 27:44 The Two Data Inflators Jay Finds on Almost Every New Client Audit Your HostsJay Feitlinger, CEO of StringCan Interactive LinkedIn: https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard, COO of StringCan Interactive LinkedIn: https://www.linkedin.com/in/sarahshepardcoo/About Revenue RewiredRevenue Rewired is built for owners, CEOs, and founders of B2B companies doing $10M to $50M in revenue who know their marketing is producing activity but can't see where it's actually producing pipeline. Each episode diagnoses one part of the growth system where revenue is leaking, and gives you a framework to fix it.Get the book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ Newsletter: https://www.linkedin.com/newsletters/revenue-rewired-7423414515779936256/ Website: http://www.stringcaninteractive.com Email: podcast@stringcaninteractive.com Take our Revenue Leak Assessment now: https://stringcaninteractive.com/revenue-leak-assessment marketing data accuracy, B2B marketing metrics, Metrics Misfire, single source of truth B2B, inflated website traffic fix,
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    33 mins
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