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Scalable

Scalable

By: Kaya Yurieff and Jasmine Enberg
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About this listen

 Scalable is a weekly show focused on the business of the creator economy. Every Thursday, we go beyond the headlines to deliver sharp, digestible analysis with a clear point of view. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience. We act as a bridge between creators and companies to help marketers, investors, founders and other business professionals make sense of what’s happening in this fast-moving industry.

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2026 Scalable. All rights reserved.
Episodes
  • OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare

    OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare
    Apr 9 2026

    Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives.


    Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course.

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    1 hr and 4 mins
  • What Creators Should Care About Meta and Youtube’s Verdict and Why Affiliate is Making a Comeback

    What Creators Should Care About Meta and Youtube’s Verdict and Why Affiliate is Making a Comeback
    Apr 2 2026
    Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creators. They also explain why Meta is bringing back affiliate marketing and making a bigger bet on Edits by appointing the app’s first-ever head, Brett Westervelt. Later, they’re joined by Luka Đukić of the Chicago Bulls for a candid, inside look at the NBA team’s social and creator strategy.

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    1 hr and 11 mins
  • The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

    The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet
    Mar 26 2026

    Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.

    Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.


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    58 mins
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