Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show on YouTube. They also break down Alix Earle’s launch strategy for her new skincare line, Reale Actives.

Later, they’re joined by Julie Walsh Smith, CEO of Complexly, to discuss why Hank and John Green sold their shares in the company, turning it into a nonprofit, and how much it costs to make episodes of SciShow and Crash Course.

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Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be something in it for them.

Plus, they discuss Jake Shane’s awkward moments at the Vanity Fair Oscar Party red carpet and what WME layoffs say about creators’ place in Hollywood. They’re also joined by special guest Max Tcheyan, who discusses his newly launched food media business, Caper. Tcheyan previously helped build other successful media companies including Puck, The Athletic and Bleacher Report.

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Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoiler alert: They don’t ask hard questions. They also dive into LinkedIn’s new creator video program and what to expect from the IAB NewFronts this year.

Later, they’re joined by California Attorney General Rob Bonta, who discusses why AI isn’t the bad guy, a landmark social media addiction case, the Paramount-Warner Bros. merger and his own creator strategy.

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Kaya Yurieff and Jasmine Enberg discuss the rise and fall of lavish influencer brand trips and why they’ve been replaced by in-person events. They also dive into why suddenly every creator is pitching themselves as the next Disney and why their ambitions will inevitably fall short.

They’re also joined by special guests Max Maddox and Nolan Sykes from Donut Media, a car-focused media company and YouTube channel with more than 9 million subscribers. Max and Nolan give Scalable a peek under the hood of their company and what it actually takes to make it in this industry.

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Kaya Yurieff and Jasmine Enberg discuss how Dubai’s influencers are responding to the unrest in the Middle East as Iran’s retaliatory strikes against the US and Israel’s attack test the UAE’s efforts to become a global creator hub. They also dive deep into the evolution of social commerce and explain why creators will survive and thrive in the age of AI shopping. Later, they’re joined by LTK co-founder and president Amber Venz Box to discuss the launch of LTK AI.

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Kaya Yurieff and Jasmine Enberg discuss mega YouTuber Dhar Mann’s pivot toward brand deals and how brands are leaning into entertainment, including new microdramas from Crocs and P&G. They’re also joined by Kate Ridley, chief brand officer of Stanley 1913, to explore how the 100+ year old brand is expanding beyond its TikTok-famous Stanley cup. Plus, watch Kaya’s interview with creator Kaz Sawyer from WebSummit Qatar.

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Kaya Yurieff and Jasmine Enberg give their takeaways from Q4 earnings season, including which major social platforms have been the most consistent in talking up creators. They also discuss AI creators ripping off real-life creators’ videos and the true crime influencer mania around the disappearance of Nancy Guthrie.

They’re also joined by special guest Ed Davidson, the chief growth officer of Lions, which is behind the major advertising festival in the South of France. Davidson gives a preview of what to expect this year and a new partnership with Adobe.

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