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Selling on Giants: The eCommerce Marketplace Podcast

Selling on Giants: The eCommerce Marketplace Podcast

By: Selling on Giants: The eCommerce Marketplace Show
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Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.

© 2026 Amazon Seller Central, Amazon FBA, Amazon PPC, Walmart Marketplace, Shopify eCommerce, Retail Media, Marketplace Strategy, eCommerce Growth, Product Listing Optimization, Returns and Refunds, Buyer Abuse, AI Advertising Economics Marketing Marketing & Sales
Episodes
  • Post-Prime Day News Update: Smaller Baskets, AI Shopping Traffic, and Walmart’s Retail Media Push

    Post-Prime Day News Update: Smaller Baskets, AI Shopping Traffic, and Walmart’s Retail Media Push
    Jun 30 2026
    Send us Fan MailThis week’s Selling on Giants News and Updates breaks down what happened after Prime Day and what it tells us about the second half of eCommerce in 2026.Prime Day beat expectations, but the headline sales number does not tell the whole story. U.S. online spending grew strongly, but average order value declined, household spend softened, and shoppers leaned heavily into lower-ticket products, essentials, grocery, household items, supplements, and consumables.The consumer is still spending.They are just spending more intentionally.In this episode, Mr. Will covers:Prime Day beat expectations, but baskets got smallerPrime Day delivered strong top-line growth, but smaller average orders show that shoppers were more value-conscious. For sellers, the post-event review cannot stop at revenue. Brands need to look at contribution margin, inventory depletion, new-to-brand customers, Subscribe and Save enrollment, organic rank movement, ACoS, TACoS, and ROAS.AI shopping traffic is no longer experimentalAI-referred shopping traffic surged during Prime Day and converted better than many traditional sources. That is a major signal for Amazon sellers, DTC brands, and marketplace operators. AI discovery is becoming measurable, which means product data, structured attributes, clear bullets, reviews, images, and product feeds matter more than ever.Amazon’s Item Highlights and title changesAmazon’s new Item Highlights field, combined with the upcoming 75-character title limit, shows that listing optimization is entering a new phase. Sellers can no longer rely on keyword-stuffed titles. Titles, highlights, bullets, images, attributes, and A+ Content need to work together as one structured listing system.FBM handling times and operational disciplineAmazon’s new seller-fulfilled handling time requirements are now live. Sellers need accurate SKU-level handling times or Amazon may adjust them based on historical performance. This impacts delivery promises, conversion, Buy Box eligibility, and Seller Fulfilled Prime performance.The INFORM Act as an account health issueAmazon is reminding high-volume sellers to keep business information, identification, bank details, tax information, and annual certifications current. Compliance is no longer background paperwork. It is part of account health and long-term marketplace stability.Walmart acquires Vibe.co and moves deeper into connected TVWalmart’s planned acquisition of Vibe.co shows that Walmart is building a full-funnel advertising platform, not just a marketplace. Walmart Connect, VIZIO, first-party shopper data, closed-loop measurement, and self-service connected TV could make streaming advertising more accessible to marketplace brands.Walmart Sparky and AI-powered shoppingWalmart’s Sparky AI assistant is becoming part of the shopping experience, including live commerce. Alongside Amazon, Google, OpenAI, and Shopify, Walmart is rebuilding product discovery around conversational AI and machine-readable product data.WFS long-term storage fees and Walmart Marketplace maturityWalmart Fulfillment Services is introducing long-term storage fees for aging inventory. This brings Walmart closer to the FBA model and reinforces that inventory planning, sell-through, bundling, liquidation, and SKU discipline matter more as Walmart Marketplace matures.Walmart product claims enforcementWalmart is tightening policy around Made in USA, biodegradable, compostable, PFAS, and other product claims. Sellers need to make sure packaging, images, descriptions, attributes, and marketing claims are accurate and supported.FedEx, tariffs, and supply chain pressureFedEx results suggest parcel demand remains healthy, but shipping costs and carrier margins are still under pressure. At the same time, new tariff proposals tied to forced labor enforcement could expand sourcing complexity beyond China. Sellers need to stress test landed costs, shipping assumptions, supplier documentation, and margin sensitivity before peak season.The bigger takeaway:Prime Day may be over, but the real work starts now.The strongest brands will not be the ones that only celebrated top-line sales. They will be the ones that review margins, clean product data, fix listings, audit compliance, protect inventory, and prepare for the next wave of platform changes.The market is still growing.It is just getting less forgiving.Follow Selling on Giants for weekly operator-level breakdowns on Amazon, Walmart, retail media, AI commerce, marketplace strategy, eCommerce profitability, and what actually changes for brands responsible for growth.Subscribe to Selling on Giants for weekly operator-level breakdowns on Amazon, Walmart, retail media, marketplace strategy, AI commerce, eCommerce growth, and what actually changes for brands responsible for profitability.
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    23 mins
  • From Farmers Market to National Retail: 30 Years of Growth for Left Coast Naturals

    From Farmers Market to National Retail: 30 Years of Growth for Left Coast Naturals
    Jun 25 2026

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    In this episode of Selling on Giants, we sit down with Ian Walker, President and Co-Founder of Hippie Snacks and Left Coast Naturals, to unpack what it really takes to build a successful retail brand.

    From humble beginnings selling at a farmer's market nearly 30 years ago, Ian has grown the business into a leading manufacturer, brand owner, and distributor supporting more than 40 natural food brands across North America. Along the way, he's learned firsthand why retail success requires far more than simply landing shelf space.

    Ian shares practical advice on:

    - How to determine if your brand is truly ready for retail.
    - The biggest mistakes digital-first brands make when expanding into stores.
    - Why understanding retailer, distributor, and manufacturer margins is critical.
    - How to budget for listing fees, promotions, advertising, and trade spend.
    - The importance of starting with core retailers and expanding region by region.
    - How private label, distribution, and diversified revenue streams can help fund long-term brand growth.
    - Why curiosity, patience, and continuous learning are some of the greatest competitive advantages in consumer products.

    Whether you're selling on Amazon, building a DTC brand, or preparing to enter retail for the first time, this conversation offers a realistic look at the financial and operational challenges of omnichannel growth—and the strategies that help brands succeed for the long haul.

    If you enjoyed this episode, be sure to like, subscribe, and follow Selling on Giants for more conversations with founders, operators, and industry experts helping brands scale across Amazon, retail, and beyond.

    Website: https://www.leftcoastnaturals.com/
    Facebook: https://www.facebook.com/leftcoastnaturals/#
    Twitter: https://x.com/leftcoastfoods
    LinkedIn: https://www.linkedin.com/company/left-coast-naturals/
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    26 mins
  • Prime Week News Update: Amazon Prime Day, Walmart Deals, and Target Circle Deal Days

    Prime Week News Update: Amazon Prime Day, Walmart Deals, and Target Circle Deal Days
    Jun 23 2026

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    This week’s Selling on Giants News and Updates breaks down the biggest retail promotional window of the summer.

    Amazon Prime Day is the center of gravity, but it is no longer the only event competing for shopper attention. Walmart Deals, Target Circle Deal Days, Best Buy Tech Fest, TikTok Shop promotions, DTC websites, email offers, Google Shopping, and retail media campaigns are all fighting for the same customer during the same week.

    The customer is not thinking about retailer calendars.

    They are thinking:

    Everything is on sale.

    In this episode, we cover:

    Amazon Prime Day is the main event

    Amazon Prime Day remains the center of gravity, with major discounts, daily deal drops, Amazon Haul promotions, and Alexa for Shopping becoming part of the customer discovery experience.

    Why Amazon Haul matters

    Amazon Haul’s aggressive discounting shows how Amazon is pushing value-conscious shoppers toward lower-priced products, creating greater pressure on private-label brands, low-ASP sellers, and price-sensitive categories.

    Alexa for Shopping and AI-driven discovery

    Amazon is training shoppers to delegate more of the buying process to AI. That means sellers need listings that are clear to both humans and shopping agents, with strong product data, attributes, reviews, pricing, and fulfillment signals.

    Amazon’s upcoming title changes

    Starting July 27th, Amazon’s title structure changes will force sellers to rethink keyword-stuffed titles, searchable fields, Item Highlights, and how listing content works together after Prime Day.

    Walmart Deals is no longer a side event

    Walmart Deals is running directly against Prime Week traffic, supported by Walmart Plus, Walmart Connect, Sam’s Club Connect, and a stronger retail media infrastructure.

    Walmart Connect and full-funnel retail media

    Walmart’s growing retail media stack, including first-party audiences and off-platform measurement, shows that Walmart is becoming a more serious advertising ecosystem for marketplace sellers.

    Target, Best Buy, TikTok Shop, and DTC competition

    Target Circle Deal Days, Best Buy Tech Fest, TikTok Shop Deals For You Days, and brand websites are all part of the same promotional moment. Shoppers are comparing across platforms, not shopping in isolated channels.

    Why execution matters more than discounts

    The deepest discount does not matter if the listing does not convert, the Buy Box is unstable, the campaign runs out of budget, or the hero product goes out of stock.

    The bigger takeaway:

    Prime Day has become the summer version of Black Friday, but even that framing may be too narrow now.

    This is a retail-wide promotional battle.

    Amazon is still the main event, but Walmart, Target, Best Buy, TikTok Shop, and DTC brands are all fighting for the same consumer attention.

    Promotions amplify fundamentals.

    They do not replace them.

    Subscribe to Selling on Giants for weekly operator-level breakdowns on Amazon, Walmart, retail media, marketplace strategy, AI commerce, eCommerce growth, and what actually changes for brands responsible for profitability.
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    20 mins
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