Rebranding feels productive, right? But it rarely fixes what’s broken.

In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem.

And how that misalignment shows up everywhere: in unclear messaging, content that doesn’t convert, and sales conversations that stall.

You’ll learn how to spot the difference, and what to change, so your brand actually drives pipeline.

If your content isn’t converting or your message keeps changing, this is the conversation you need.

→ Join the NEW Strategy Talks community here

Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.

Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch. What’s effective? Repositioning and refreshing your brand.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Ever notice how the post is basically done… but somehow it never publishes?

That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.”

And here’s the hard truth: most small teams don’t have a content problem. They have a shipping problem.

In this episode, Dorien is joined by Robin J. Emdon, creator of GetResultsology, to break down what’s actually happening when smart teams procrastinate, and how to replace the chaos with a simple system that compounds: clear ownership, a real definition of done, and lightweight accountability that doesn’t add more meetings.

If your content is stuck in draft mode, this is your reset, so you can ship consistently and get results.

→ Join the NEW Strategy Talks SKOOL community here

Robin J. Emdon is the creator of GetResultsology® – The Science of Getting Stuff Done!, a practical system designed to help solopreneurs and self-starters overcome procrastination, build momentum, and follow through on what matters most. Known as The Procrastination Slayer and The Momentum Architect, Robin helps turn scattered effort into consistent progress — one focused action at a time.

Robin's FREE resources

1. 5-Days to Skyrocket Your Productivityand Kick Procrastination to the Curb!
2. Really Useful Tips (FREE GetResultsology Book - PDF)

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

If your market is crowded, ‘more content’ won’t save you, but more of you will.

In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in a way that supports your thinking instead of replacing it.

Because the goal isn’t to publish faster. The goal is to be remembered—and trusted—when the buyer is comparing options.

Are you struggling to be seen and heard? THIS one’s for you!

→ Join the NEW Strategy Talks community today.

Stephen Mostrom is a damn smart writer for tech, finance, and healthcare brands. He cofounded a content agency, Damn Smart Marketing, to help execs and companies turn their big ideas into sharp, human-first writing that breaks through the noise.

Outside work, you'll find Stephen hanging with his wife (and business partner), two boys, and three pups. He loves a good book, a great glass of Syrah, and premier league soccer.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.