Rebranding feels productive, right? But it rarely fixes what’s broken.

In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem.

And how that misalignment shows up everywhere: in unclear messaging, content that doesn’t convert, and sales conversations that stall.

You’ll learn how to spot the difference, and what to change, so your brand actually drives pipeline.

If your content isn’t converting or your message keeps changing, this is the conversation you need.

→ Join the NEW Strategy Talks community here

Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.

Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch. What’s effective? Repositioning and refreshing your brand.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Ever notice how the post is basically done… but somehow it never publishes?

That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.”

And here’s the hard truth: most small teams don’t have a content problem. They have a shipping problem.

In this episode, Dorien is joined by Robin J. Emdon, creator of GetResultsology, to break down what’s actually happening when smart teams procrastinate, and how to replace the chaos with a simple system that compounds: clear ownership, a real definition of done, and lightweight accountability that doesn’t add more meetings.

If your content is stuck in draft mode, this is your reset, so you can ship consistently and get results.

→ Join the NEW Strategy Talks SKOOL community here

Robin J. Emdon is the creator of GetResultsology® – The Science of Getting Stuff Done!, a practical system designed to help solopreneurs and self-starters overcome procrastination, build momentum, and follow through on what matters most. Known as The Procrastination Slayer and The Momentum Architect, Robin helps turn scattered effort into consistent progress — one focused action at a time.

Robin's FREE resources

1. 5-Days to Skyrocket Your Productivityand Kick Procrastination to the Curb!
2. Really Useful Tips (FREE GetResultsology Book - PDF)

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

If your market is crowded, ‘more content’ won’t save you, but more of you will.

In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in a way that supports your thinking instead of replacing it.

Because the goal isn’t to publish faster. The goal is to be remembered—and trusted—when the buyer is comparing options.

Are you struggling to be seen and heard? THIS one’s for you!

→ Join the NEW Strategy Talks community today.

Stephen Mostrom is a damn smart writer for tech, finance, and healthcare brands. He cofounded a content agency, Damn Smart Marketing, to help execs and companies turn their big ideas into sharp, human-first writing that breaks through the noise.

Outside work, you'll find Stephen hanging with his wife (and business partner), two boys, and three pups. He loves a good book, a great glass of Syrah, and premier league soccer.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Every single week, I tap into someone else’s audience — on purpose.

And every week, my guests tap into mine.

That’s not luck. That’s strategy.

Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive audience (yet).

This week on Strategy Talks, I’m bringing on someone who gets it:

Alexandra Black-Paulick; a strategist who helps brands grow by partnering smarter.

We’re breaking down:

🧡 How to access warm, trusting audiences without cold pitching

🧡 How to avoid becoming the “junior brand” in the deal

🧡 Why most people approach partnerships backwards — and how to fix it

If you’ve got the right offer but not enough eyes on it, this conversation is your growth unlock.

→ Join the NEW Strategy Talks community here

I’m I’m Alexandra Black, a fractional marketing director who helps brands get clear, consistent, and confident in how they show up.

After 15 years leading marketing for B2B and D2C companies, I’ve learned how to cut through complexity and build marketing strategies that get results. I live in Denver and love partnering with teams who are ready to grow—without the chaos.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

You know that feeling when you’ve posted your 4th piece of content this week…

… and all you hear is crickets?

You’re not alone, and you’re not doing it wrong. You might be missing something, though.

You need direction.

This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy.

We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you.

→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060

Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works.

She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether.

Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions.

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

New episodes each week! We stream live on LinkedIn, YouTube and Facebook.

Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.

You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results.

That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in.

I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience.

If you think social care is just answering DMs or complaints, think again.

You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week.

→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060

Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care.

Resource from Brooke, The State of Social Care 2026

https://bsquared.media/the-state-of-social-care-2026/

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?

In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics.

You’ll walk away with:

+ A clear definition of “AI Visibility” and how it differs from SEO

+ Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand

+ Real-world examples of what works (and what’s already obsolete)

+ A framework to audit your site and content for LLM readiness

+ One key metric to track your AI search presence in 2026

If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required.

→ Join the community here: https://www.skool.com/strategy-talks-4060

Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.​

'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.

No fluff. No theory. Just strategy you can use.

If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!

It's you; you might be the problem.

Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.

We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.

Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.

Perfect for founders, team leads, marketers, and consultants building systems that scale.

Resources:

Dorien on LinkedIn

Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re

Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0

Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8

Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg

Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo