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The Business Case For Women's Sports

The Business Case For Women's Sports

By: Caroline Fitzgerald
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Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it. Economics
Episodes
  • Ep. #182 How the Falk College of Sport at Syracuse University is Building the Next Generation of Women Leaders in Sports
    Mar 26 2026

    In episode #182 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Jeremy Jordan (Dean of the Falk College of Sport at Syracuse), Dr. Lori Robinson (Director of Team Enrichment for the Houston Texans & Falk alumna & Advisory Board Member), Patti Phillips (CEO of Women Leaders in Sports), and Christina Turner (Chief Strategy & Operating Officer at Women Leaders in Sports).

    In this conversation, Caroline had the chance to interview leaders from both Falk College and Women Leaders in Sports about their innovative new partnership that is focused on developing women leaders across the sports industry.

    This collaboration brings together higher education and one of the industry’s most influential leadership organizations to create intentional pathways for students to access mentorship, community, and career opportunities within the women’s sports ecosystem.

    At a time when the growth of women’s sports is creating new jobs, leagues, and investment opportunities, building a strong pipeline of women leaders has never been more important – and this partnership represents a strategic investment in that future.

    In this episode, hear:

    • Why universities play a critical role in developing future leaders in sports.
    • How the Falk College of Sport & Women Leaders are bridging the gap between education and industry.
    • Why investing in women’s leadership is essential to sustaining the growth of women’s sports.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    33 mins
  • Ep. #181 New Research From Parity: The Business Case For Investing In Women Paralympians, ft. Dr. Risa Isard & Emma Schieck
    Mar 15 2026

    In episode #181 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sat down with Dr. Risa Isard, the Director of Research & Insights at Parity, and Emma Schieck, a 2x Paralympic Gold Medalist in sitting volleyball and an Athlete Sales Representative at Parity.

    Parity just released new research in partnership with SurveyMonkey to better understand Paralympic fandom – and what it means for women athletes and brands.

    The key findings include:

    • 36% of U.S. Winter Paralympic fans plan to follow the Games more this year than in the past.
    • Women’s sports fans are more likely to watch the Paralympics than men’s sports fans.
    • 24% of U.S. Winter Paralympic fans have made a purchase because of Paralympic sponsorships.

    In this episode, learn more about the data behind Paralympic fandom, the untapped opportunity for brands, and why women’s sports fans are emerging as one of the most important audiences driving growth for the Paralympic movement.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    27 mins
  • Ep. #180 Why Simmons University Is Launching A Master's Program Focused On The Business Of Women’s Sports, ft. Dean Astrid Sheil & Justine Pouravelis
    Dec 22 2025

    In episode #180 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Dean Astrid Sheil and Justine Pouravelis from Simmons University – the leaders behind the nation’s first Master’s of Management degree focused on the business of women’s professional sports.

    This first-of-its-kind program was created to fill a decades-long gender gap in sports management education, giving women the academic foundation, industry insight, and confidence needed to lead in a rapidly scaling women’s sports economy.

    One of the program’s most distinctive features is its powerhouse Advisory Board, made up of industry leaders from the PWHL, Bleacher Report, DraftKings, KLUTCH Sports, the NC Courage ownership group, and more – intentionally bridging the gap between academia and the real-world needs of the women’s sports industry.

    In this episode, hear:

    • Why women’s sports deserve its own academic pathway.
    • The role academia plays in building confidence and leadership pipelines.
    • Why this moment is exactly the right time to invest in women’s sports and launch this program at Simmons University.

    More from GOALS

    • Follow GOALS on Twitter: @goals_sports_
    • Follow GOALS on Instagram: @goals_sports_
    • Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
    • Shop: goals-sports.com/shop
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    30 mins
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