Selena Parrish has spent 30 years in veterinary care. She knows what is in every product on her shelves, why it works, and what it will do for your pet. That is not something you find at the big box pet store down the road. That is what she built Wags, Whiskers, and Beyond around.

It started as a converted 18-passenger bus she drove to events across the OKC area. When she was ready for more, she opened a brick and mortar in Yukon, Oklahoma with private enclosed self-wash bays, hand-selected products, and the kind of intentional care that only comes from someone who has spent three decades doing this work. She gives free baths to stray dogs brought in by Yukon animal control officers because it makes them more adoptable. She built relationships with rescues and groomers and veterinarians across the community because that is just who she is.

She came to us with a 10 out of 10 on passion and a 10 out of 10 on frustration. She needed a concrete plan, and we love nothing more than that.

In this episode we dig into why the self-wash is the hook that everything else should be built around, how to stop spreading energy into e-commerce and start building the kind of in-person experience that keeps people coming back, why a photo of a wet dog will always outperform a graphic, and why leaning into the Yukon community is the most powerful marketing move she has not fully made yet.

Selena has always known exactly what she wanted to build. She just needed someone to help her see which parts were already working.

About Selena: Selena Parrish is the founder of Wags, Whiskers, and Beyond in Yukon, Oklahoma. She is a registered veterinary technician with over 30 years of experience and has built a pet boutique and self-serve wash around education, intention, and a genuine love for every animal that walks through her door.

Connect with her:

Website: https://www.wagswhiskersandbeyond.com/

Facebook: https://www.facebook.com/WagsWhiskersandBeyondLLC

Instagram: https://www.instagram.com/wagswhiskersandbeyond

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes and apply to be a guest: https://www.thrivecollective.shop/podcast

Morgan Dilldine and her husband built M&N Property Care from the ground up in the Oklahoma City area. The work is good. Their clients love them. They get referrals because the quality shows up every single time. Morgan has a 90% close rate once she gets someone on the phone. Her clients almost become friends by the end of a job. Those are not small things.

What they are working on right now is consistency. Some months are fully booked. Others go quiet. And when it gets quiet, it gets hard to see clearly.

Morgan also has a farm she tends, shows up at farmers markets, and makes the most of everything she grows and creates. Her husband spent years doing commercial remodels in downtown OKC, managing full project scopes and crews. Together they are a builder and a maker in every sense. And the brand they are building together has way more going for it than they realize yet.

In this episode we get into what it takes to stand out in a saturated contractor market, why the homesteading life Morgan loves is not separate from the brand but actually the best part of it, how to stop posting into the void and start saying the thing that makes someone pick up the phone, and why the clients they already have are their fastest path to the consistency they are after.

Morgan said something near the end that we keep coming back to. People do business with people. And the second you let them actually see you, everything changes.

About Morgan: Morgan Dilldine is the co-founder of M&N Property Care, Remodeling, and Repair in the Oklahoma City area. She and her husband offer residential and commercial remodeling, repairs, and property maintenance. When she is not on a job site, she is tending her farm, showing up at farmers markets, and building something in every corner of her life.

Connect with her:

Website: https://sites.google.com/mnpropertycare.com/mnpropertycare/home

Facebook: https://www.facebook.com/mnpropertycare/

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes and apply to be a guest: https://www.thrivecollective.shop/podcast

Mendy Applegate built HDC Academy to answer one of the most frustrating questions in small business: why does nobody hand business owners the actual owner's manual?!

Trust us, she would know. Mendy spent years in corporate, pivoted into running her own bookkeeping firm in 2020, and has grown into one of the most trusted small business educators in the Oklahoma City area. She speaks at the Chamber, at colleges, at real estate groups, at massage schools. She teaches as an adjunct professor. She just released her own textbook! Every piece of that experience went straight into the curriculum she built inside the Academy.

HDC Academy teaches what business school skips and trade school never touches. Accounting, budgeting, profit margins, business structure, tax implications. The mechanics. The fundamentals. The pieces a cosmetologist, a contractor, a coach, and a four-year degree holder all walk away without.

Mendy is teaching it. And colleges across Oklahoma are paying attention! Her vision is bold. She wants HDC Academy in every college and several high schools across the state. We have zero doubt she gets there.

We caught Mendy at one of the most exciting points in her business so far. In this episode we dig into how to lead with transformation when you are already the most trusted name in the room, why the speaking engagements that light her up are her smartest strategic move, and how to streamline a multi-passionate business into one clear funnel without losing the joy.

Mendy walked us through the mindset shift that brought her joy back. She stopped chasing the sale at every speaking engagement and started measuring her success by the work itself. The second she made that shift, everything changed.

About Mendy: Mendy Applegate is the founder of Honey-Do Checklist and the HDC Academy in Oklahoma City. She offers bookkeeping services, business training, and speaking engagements, and recently released her own business textbook. She also teaches as an adjunct professor and is building HDC Academy into a foundational business education program for colleges and high schools across Oklahoma.

Connect with her:

Website: https://www.hdcacademy.org/

Honey-Do Checklist: https://www.honeydo-checklist.com/

Facebook: https://www.facebook.com/honeydochecklist

Instagram: https://www.instagram.com/honeydochecklist/

LinkedIn: https://www.linkedin.com/in/mendy-applegate-44199a121/

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes and apply to be a guest: https://www.thrivecollective.shop/podcast

THE BUSINESS REALITY CHECK PODCASTEpisode 5: When the System Does the Work But the Story Does the Selling with Patrick Wilson of Bar-Key BartendingPatrick Wilson is not just a bartender. He is a problem solver who spent years in accounting and banking before deciding he was done building someone else's business. When he launched Bar-Key Bartending, he knew from the very beginning that he wanted to build something that felt different. Not just a bar service. An experience. Moments that turn into memories.And he did the work. He pivoted away from the clients who were not the right fit. He rebuilt his model from the ground up. He spent upwards of 50 hours a week designing a zero friction booking system where a couple can inquire, see instant pricing, make a deposit, and book without ever having to chase someone down for a quote. He built his Iconic Wedding package with a cocktail class, signature drinks built around the couple's personalities, champagne toasts, full service staff, and an anniversary package to bring them back a year later. He thought through every detail.The system is ready. The infrastructure is beautiful. The experience he delivers is genuinely unlike anything else in his market.But the story? The romance, the magic, the reason someone would choose him over every other bar service option out there? It is living in Patrick's head and not yet on his website.In this episode we dig into what happens when a systems brain builds something extraordinary but the marketing has not caught up to the experience. We talk about why selling an experience requires leading with the story before you ever get to the logistics, how to speak to the couple who wants to feel like the main character of their own wedding, and why Patrick's pivot toward his dream client was the exact right move even when it felt complicated.He also shares something we are still thinking about: failure is not failure until you stop pivoting. And Patrick has not stopped.About Patrick: Patrick Wilson is the founder of Bar-key Bartending, a full service mobile bartending company based in Oklahoma City specializing in elevated wedding experiences. From signature cocktail classes to fully customized bar packages, Bar-key Bartending is built around the belief that every detail matters and every couple deserves to feel seen throughout the entire process.Connect with him:Website: https://barkeybartending.com/Instagram: https://www.instagram.com/bar_key_bartendingFacebook: https://www.facebook.com/barkeybartending/The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.Watch more episodes and apply to be a guest: https://www.thrivecollective.shop/podcast

THE BUSINESS REALITY CHECK PODCAST

Episode 4: When the Culture Is the Brand with Devin from Fernwell Salon and Spa

Devin did not open Fernwell Salon and Spa because she wanted to run a business. She opened it because she had spent years working in environments that were the opposite of what a salon should feel like, and she made a promise to herself that she would build something different. Something safe. Something where every single person who walks through the door, whether they are sitting in the chair or standing behind it, feels respected, taken care of, and like they belong there.

Less than a year in, she is doing exactly that. Her team is solid. Her clients love her. The culture she promised herself she would build is real and people feel it the moment they walk in.

But the vision that lives so clearly in Devin's head? It was not showing up online. The story behind the name, the values, the safe space policy, the silent appointments, the snack bar, the magic she has poured into every corner of that space. None of it was on the website. None of it was in the marketing. And when you are working 50 hours a week behind the chair and managing renovations on your days off and trying to hold everything together, it is hard to see what people cannot see when they find you for the first time.

In this episode, we dig into what happens when the experience you have built is extraordinary but the digital front door does not match. We talk about what it actually costs a salon owner to not collect a card on file, why the things that make Fernwell different are the exact things that need to be front and center, and how Devin is already doing the work to close that gap because doing things the right way has always been who she is.

About Devin: Devin is the founder of Fernwell Salon and Spa in Newark, Delaware, a full service salon and spa built on the belief that every person behind the chair and in the chair deserves to feel safe, respected, and genuinely cared for. Fernwell offers hair, skin, waxing, spray tans, and more in a space designed to feel like a home away from home.

Connect with her:

Website: https://www.fernwellsalonspa.com/

Instagram: https://www.instagram.com/fernwellsalonspa

Facebook: https://www.facebook.com/fernwellsalonspa

TikTok: https://www.tiktok.com/@fernwellsalonspa

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes and apply to be a guest: https://www.thrivecollective.shop/podcast

THE BUSINESS REALITY CHECK PODCAST

Episode 3: When You're Great at What You Do But Nobody Knows You're There Yet with Mo from Crush Theory Beauty

Mo made a decision most people would never make. She spent six months away from her husband and babies, lived with her in-laws, and went back to school full time to build something she believed in. Last month, she opened Crush Theory Beauty, a skincare studio in OKC rooted in science, genuine connection, and the kind of care she wished someone had offered her during the hardest seasons of her own life.

She is one month in. Three to four clients a week. Doing the laundry, disinfecting the rooms, scrolling Facebook looking for the posts where she can show up and say something. And quietly wondering in the back of her mind... what if that opening week was her peak?

In this episode, we dig into what happens when the why is crystal clear but the who is off. Mo came in thinking her audience was women 40 and up. The clients lighting her up? Millennial and Gen Z moms and their daughters. We talk about why posting reactively keeps you invisible no matter how good you are, why calling something a "special" is quietly devaluing everything you built, and how one niche shift can change the entire direction of a brand new business.

By the end, Mo has a direction. A content strategy built around the moms and pre-teens nobody is talking to in her market. A membership model to build recurring revenue. And a brand positioning that finally matches the fairy godmother energy she already brings to every single appointment.

This one is for every business owner in month one wondering if they made a huge mistake. You didn't. You just need to find your who.

About Mo: Mo is the founder of Crush Theory Beauty, a skincare studio in the OKC area offering custom facials, waxing, and science-backed skincare education for millennial and Gen Z women. She is passionate about making her clients feel seen, safe, and genuinely taken care of — and she sends them home with the cutest little goodie bags you have ever seen.

Connect with her!

Website: https://crushtheoryco.com/

TikTok: https://www.tiktok.com/@crush.theoryco

Instagram: https://www.instagram.com/crush_theory

Facebook: https://www.facebook.com/profile.php?id=61576826331041

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of Thrive Collective. This podcast is for business owners and solopreneurs who feel burnt out and unfulfilled. They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes & apply to be a guest: https://www.thrivecollective.shop/podcast

THE BUSINESS REALITY CHECK PODCAST

Episode 2: When Your Self-Imposed Expectations Become Your Boss with Liliana Provencial

Liliana Provencial has spent more nights than she can count working past midnight since her daughter was born. She's running three businesses doing the creative work that lights her up, but somewhere along the way, her stress and self-imposed expectations became her boss.

She's a military spouse, a mother, and a creative entrepreneur who started a cosmetics line at 19, built a design studio, and just published a poetry book. Her drive? To give more to the world than what she takes. Her problem? She won't let anyone help her, can't bring herself to charge what she's worth, and feels constantly stretched thin no matter how hard she works.

In this episode, we dig into what happens when you refuse to wear fewer hats. Liliana was running three separate marketing strategies for three overlapping brands, battling a seven-year mental barrier around asking people to pay for her handmade cosmetics, and now struggling even harder to monetize the work calling to her heart the most: poetry for young mothers.

We talk about trust issues that make delegation feel impossible. Why trying to serve everyone means nobody knows if you're for them. And how the work that fulfills you most is often the hardest to put a price on.

By the end, Liliana has a plan to unify everything she's built into one offer for the people she wants to serve: young moms in the thick of motherhood, healing their inner child to become the parents they want to be.

About Liliana Provencial: Liliana is a military spouse, mother, and creative entrepreneur. She's the founder of Silkish Beauty (multi-use cosmetics), Lilipad Designs (graphic design studio), and the author of a poetry book for mothers navigating healing and recovery. Connect with her:

Website: www.withlovebyliliprov.com Facebook: https://www.facebook.com/silkishbeauty | https://www.facebook.com/profile.php?id=61585516101442 Instagram: https://www.instagram.com/withlovebyliliprov | https://www.instagram.com/silkishbeauty/ | https://www.instagram.com/lilipad.designs/

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of the 6-figure coaching mentorship, Thrive Collective. This podcast is for successful business owners and solopreneurs who feel burnt out and unfulfilled.

They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes & apply to be a guest: https://www.thrivecollective.shop/podcast

THE BUSINESS REALITY CHECK PODCAST

Episode 1: The Gap Between Loving Your Work and Making Money From It with Melinda Schmitz, Founder of Lifestyle Techniques

Five years into her business. Working full-time. Posting every day. Running ads. Spending money on courses and tools. And Melinda Schmitz still couldn't figure out why her calendar wasn't full.

She teaches confidence and social skills to young people—work she genuinely loves. But she told us she's frustrated at a 9 out of 10, exhausted, and wondering if all this effort was worth it.

In this episode, we figure out what's actually broken. Turns out, Melinda was using the wrong words to describe what she does, trying to serve three completely different audiences at once, and spending her limited time on things that would never lead to bookings.

We talk about why "etiquette" isn't what parents are searching for. Why trying to serve tweens, teens, and adults means nobody knows if you're for them. And why Melinda had a goldmine list of leads she never called because she didn't know what to say.

By the end of the conversation, she knows exactly who she's building this business for and what needs to happen next.

About Melinda Schmitz:
Melinda is the founder of Lifestyle Techniques, where she teaches confidence and social skills to young people. Connect with her:

• Website: https://lifestyletechniques.com/
• Instagram: https://www.instagram.com/m_schmitz_lifestyle_techniques/
• Facebook: https://www.facebook.com/lifestyletechniques

The Business Reality Check Podcast is your dose of clarity. Hosted by Jonna and Lori, Co-Founders of the 6-figure coaching mentorship, Thrive Collective. This podcast is for successful business owners and solopreneurs who feel burnt out and unfulfilled.

They dive deep to uncover the strategic misalignment that is silently sabotaging your success. Learn to eliminate the exhaustion, anchor your foundations with intentional processes and firm boundaries, and achieve total alignment between your life, your offer, and your dream client to stop the cycle of burnout and truly thrive. Real conversations. Real problems. Real solutions.

Watch more episodes & apply to be a guest: ⁠https://www.thrivecollective.shop/podcast