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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

By: John Jantsch
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • AI Has Leveled the Marketing Playing Field
    Jul 1 2026

    Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, increase conversions, and communicate with more empathy. Along the way, he shares practical prompting strategies, common AI mistakes to avoid, and why the businesses that learn to work with AI—not simply write with it—will have a lasting competitive advantage.

    00:00 Introduction

    01:45 Why AI Is Reinventing Neuromarketing

    06:52 Build Your AI Marketing Dream Team

    08:43 AI Workflow for Better Marketing

    11:31 Train AI to Match Your Brand Voice

    16:41 Can AI Really Understand Human Emotion?

    19:42 How to Run an AI Marketing Audit

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

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    22 mins
  • Why Video Marketing Builds Customer Trust in the Age of AI
    Jun 25 2026

    AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experiences feel more human. Learn practical ways to use video throughout the customer journey and why it's becoming one of the most valuable marketing tools in the age of AI.

    00:00 Introduction

    03:39 Why Video Builds Trust Faster

    05:14 Humanize AI With Video

    08:22 Turn Reviews Into Video Testimonials

    12:38 Thank You Thursday Strategy

    14:52 Beyond Loom: Better Business Video

    18:56 The Easiest Way to Start With Video

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

    Show More Show Less
    23 mins
  • Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6
    Jun 18 2026

    Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience system can create sustainable growth.

    Learn how to build a customer engine that increases retention, generates referrals, and turns happy customers into your most effective marketing asset. If growth has stalled, the opportunity may already be sitting in your customer database.

    00:00 Introduction

    01:16 The Half of Marketing You're Ignoring

    03:06 The First 90 Days Make or Break Trust

    07:43 Turn Customer Success Into New Business

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

    Show More Show Less
    12 mins
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