Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, increase conversions, and communicate with more empathy. Along the way, he shares practical prompting strategies, common AI mistakes to avoid, and why the businesses that learn to work with AI—not simply write with it—will have a lasting competitive advantage.

00:00 Introduction

01:45 Why AI Is Reinventing Neuromarketing

06:52 Build Your AI Marketing Dream Team

08:43 AI Workflow for Better Marketing

11:31 Train AI to Match Your Brand Voice

16:41 Can AI Really Understand Human Emotion?

19:42 How to Run an AI Marketing Audit

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AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experiences feel more human. Learn practical ways to use video throughout the customer journey and why it's becoming one of the most valuable marketing tools in the age of AI.

00:00 Introduction

03:39 Why Video Builds Trust Faster

05:14 Humanize AI With Video

08:22 Turn Reviews Into Video Testimonials

12:38 Thank You Thursday Strategy

14:52 Beyond Loom: Better Business Video

18:56 The Easiest Way to Start With Video

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Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience system can create sustainable growth.

Learn how to build a customer engine that increases retention, generates referrals, and turns happy customers into your most effective marketing asset. If growth has stalled, the opportunity may already be sitting in your customer database.

00:00 Introduction

01:16 The Half of Marketing You're Ignoring

03:06 The First 90 Days Make or Break Trust

07:43 Turn Customer Success Into New Business

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Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you.

00:00 Own vs. Rented Marketing

04:42 Why Email Isn't Dead

09:08 Build a Referral Engine

10:52 The Most Underrated Lead Source

12:10 Double Down on Relationships

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Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4

Creating more content should make your business easier to find. So why are so many brands becoming less visible? John breaks down the AI content trap, why generic marketing is getting ignored, and the simple framework smart businesses use to build authority instead. If your content feels busy but isn't driving trust, traffic, or customers, this shift changes everything.

00:00 Introduction

02:49 Why More Content Hurts Your Visibility

05:51 The 3 Content Pillars That Actually Work

07:24 Turn One Idea Into 100 Pieces of Content

09:01 Why Generic Content Gets Ignored

11:44 Build Content Customers Actually Notice

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Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors.

00:00 Introduction

04:32 How AI Search Is Changing Marketing

10:05 Your Website Should Sell, Not Explain

12:25 Build Content AI Will Recommend

15:40 Why Third-Party Mentions Matter More

17:23 See If AI Recommends Your Business

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Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass.

00:00 Introduction

01:26 Random Acts of Marketing Explained

03:44 How to Define Your Ideal Client

08:04 How to Differentiate Your Business

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Most marketing problems don't start with tactics. They start with clarity. John Jantsch shares why founders often become the hidden variable behind stalled growth, drifting strategy, and marketing that never seems to deliver. Through four difficult but revealing questions, he shows how business owners can uncover what's actually working, what needs to stop, where profit really comes from, and what they truly want their business to provide. This isn't about doing more marketing. It's about building a business strategy rooted in founder clarity so every decision, message, and growth effort moves in the right direction

00:00 Introduction

01:56 Why Clarity Comes Before Strategy

04:49 4 Questions Every Founder Should Ask

10:50 The Founder's Portrait Explained

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