• AI Has Leveled the Marketing Playing Field
    Jul 1 2026

    Enterprise-level marketing insights used to require expensive consultants, research labs, and massive budgets. Today, AI has changed that. Roger Dooley explains how entrepreneurs and small businesses can use AI-powered behavioral science to better understand customer psychology, improve messaging, increase conversions, and communicate with more empathy. Along the way, he shares practical prompting strategies, common AI mistakes to avoid, and why the businesses that learn to work with AI—not simply write with it—will have a lasting competitive advantage.

    00:00 Introduction

    01:45 Why AI Is Reinventing Neuromarketing

    06:52 Build Your AI Marketing Dream Team

    08:43 AI Workflow for Better Marketing

    11:31 Train AI to Match Your Brand Voice

    16:41 Can AI Really Understand Human Emotion?

    19:42 How to Run an AI Marketing Audit

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    22 mins
  • Why Video Marketing Builds Customer Trust in the Age of AI
    Jun 25 2026

    AI is changing how businesses communicate, but trust is still built by people. Doug Dibert shares how personalized video can strengthen customer relationships, improve sales, enhance onboarding, and make automated experiences feel more human. Learn practical ways to use video throughout the customer journey and why it's becoming one of the most valuable marketing tools in the age of AI.

    00:00 Introduction

    03:39 Why Video Builds Trust Faster

    05:14 Humanize AI With Video

    08:22 Turn Reviews Into Video Testimonials

    12:38 Thank You Thursday Strategy

    14:52 Beyond Loom: Better Business Video

    18:56 The Easiest Way to Start With Video

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    23 mins
  • Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6
    Jun 18 2026

    Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience system can create sustainable growth.

    Learn how to build a customer engine that increases retention, generates referrals, and turns happy customers into your most effective marketing asset. If growth has stalled, the opportunity may already be sitting in your customer database.

    00:00 Introduction

    01:16 The Half of Marketing You're Ignoring

    03:06 The First 90 Days Make or Break Trust

    07:43 Turn Customer Success Into New Business

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    12 mins
  • The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5
    Jun 17 2026

    Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you.

    00:00 Own vs. Rented Marketing

    04:42 Why Email Isn't Dead

    09:08 Build a Referral Engine

    10:52 The Most Underrated Lead Source

    12:10 Double Down on Relationships

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    15 mins
  • Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4
    Jun 11 2026

    Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4

    Creating more content should make your business easier to find. So why are so many brands becoming less visible? John breaks down the AI content trap, why generic marketing is getting ignored, and the simple framework smart businesses use to build authority instead. If your content feels busy but isn't driving trust, traffic, or customers, this shift changes everything.

    00:00 Introduction

    02:49 Why More Content Hurts Your Visibility

    05:51 The 3 Content Pillars That Actually Work

    07:24 Turn One Idea Into 100 Pieces of Content

    09:01 Why Generic Content Gets Ignored

    11:44 Build Content Customers Actually Notice

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    14 mins
  • How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3
    Jun 10 2026

    Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors.

    00:00 Introduction

    04:32 How AI Search Is Changing Marketing

    10:05 Your Website Should Sell, Not Explain

    12:25 Build Content AI Will Recommend

    15:40 Why Third-Party Mentions Matter More

    17:23 See If AI Recommends Your Business

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    19 mins
  • Busy Marketing, Empty Pipeline? Here's Why | 7 Steps to Small Business Marketing Success - Episode 2
    Jun 4 2026

    Small business marketing fails when tactics come before strategy. John Jantsch explains how to stop random acts of marketing by defining your ideal client, clarifying your true difference, creating a core message, and mapping the customer journey through the Marketing Hourglass.

    00:00 Introduction

    01:26 Random Acts of Marketing Explained

    03:44 How to Define Your Ideal Client

    08:04 How to Differentiate Your Business

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    12 mins
  • 7 Steps to Small Business Marketing Success - Episode 1
    Jun 3 2026

    Most marketing problems don't start with tactics. They start with clarity. John Jantsch shares why founders often become the hidden variable behind stalled growth, drifting strategy, and marketing that never seems to deliver. Through four difficult but revealing questions, he shows how business owners can uncover what's actually working, what needs to stop, where profit really comes from, and what they truly want their business to provide. This isn't about doing more marketing. It's about building a business strategy rooted in founder clarity so every decision, message, and growth effort moves in the right direction

    00:00 Introduction

    01:56 Why Clarity Comes Before Strategy

    04:49 4 Questions Every Founder Should Ask

    10:50 The Founder's Portrait Explained

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    14 mins