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The Gobsmack Podcast

The Gobsmack Podcast

By: Dan Williams
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The Gobsmack Consulting podcast is for business owners who are tired of being perfectly adequate, politely forgettable and just another option. Each episode explores how to create customer experiences with proper wow factor, the kind that make people say, 'You have to hear what happened.' It is about designing the moments, touchpoints and little bits of intentional magic that make customers remember you, come back, spend more, bring their friends and tell better stories about your business.2026 Economics Leadership Management & Leadership
Episodes
  • Our Interview on the FEO Podcast: Turning Service Into Experience

    Our Interview on the FEO Podcast: Turning Service Into Experience
    Jun 26 2026

    This episode contains the highlights of an interview I gave to the FEO podcast. I was asked about Gobsmack Consulting, a practical framework for turning ordinary client touchpoints into experiences people actually talk about.

    I walk through how to map every customer touchpoint, identify the pits and the forgettable middle, and redesign them into moments that create a genuine emotional response.

    The big takeaway from the episode: in an AI-driven world where everything is being scaled and commodified, the most powerful thing you can do is the opposite. Do the unscalable.
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    37 mins
  • How I built Gobsmack Consulting (I documented EVERY step!)

    How I built Gobsmack Consulting (I documented EVERY step!)
    Jun 2 2026

    For the last year, I've been building Gobsmack Consulting. And every step of the way, I've been documenting the process.

    In this episode, I walk you step-by-step through this business building journey.

    I explore how to build a new business from market problem to launch, using research, IP, branding, productisation and marketing strategy.
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    32 mins
  • Why I'm betting my business and my career on customer experience

    Why I'm betting my business and my career on customer experience
    May 13 2026

    Hi, I'm Dan Williams, and I'm going 'all in' on customer experience.

    I'd like to explain why.

    In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy.
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    24 mins
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