AI is everywhere, but it hasn’t replaced what really makes businesses stand out.

In this B Corp month episode, Julie Bishop is joined by fellow B Corp Leader Dave Hoch, CEO of Colibrily Crew, to explore why authenticity, transparency, and human connection are more important than ever in marketing.

From building a B Corp to navigating the rise of AI, Dave shares how purpose-driven businesses can grow without losing what makes them different.

They discuss:

• Why AI should be a tool, not a substitute for your voice
• How B Corp thinking shapes better businesses (not just better marketing)
• Why authenticity is becoming a competitive advantage
• The role of transparency in building trust
• How to tell stories that connect with people

If you’re trying to grow your business without sounding like everyone else, this episode is for you.

Connect with Dave Hoch on LinkedIn.

Connect with Julie on LinkedIn

Follow The Colibrily Crew on LinkedIn

The Colibrily Crew website

Visit the IT Naturally website

Follow IT Naturally on LinkedIn

In this International Women’s Day special, Julie Bishop speaks with Sarah Flambard, founder of the charity We Are Here, about how technology can help people find support before they reach crisis.

Sarah and her volunteer team are developing a simple but powerful digital tool - an offline-accessible map designed to help people who are homeless, or at risk of homelessness, quickly locate nearby support services without needing mobile data, an account, or personal information.

Their mission is simple but transformative: turn visibility into prevention because in many cases, support already exists but people just can’t find it early enough.

This conversation also reflects this year’s International Women’s Day theme, “Give to Gain.” Sarah and the entire We Are Here team are volunteers, bringing together expertise from law, data, technology and marketing to create something that can genuinely change outcomes for people facing homelessness.

Julie and Sarah discuss:

• Why homelessness is often invisible until it becomes a crisis
• How simple, accessible technology can help people find support sooner
• Designing digital tools that work in stressful, low-connectivity situations
• How volunteer-powered innovation can create real social impact
• Why prevention is often more powerful than building new services

A powerful conversation about technology, compassion and the impact of people coming together to create change.

If you’d like to support the work of We Are Here, you can contact Sarah on LinkedIn or by email sarah.flambard@weareheremap.com

You can also connect with Julie, Host & CEO IT Naturally on LinkedIn.

Visit the IT Naturally website

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E-waste is now the fastest-growing waste stream in the world, and most organisations don’t realise the role their IT decisions play in driving it.

In Episode 10 of the IT Naturally Podcast, Julie is joined by Mark Russell from ICEX Group to explore why reuse, not recycling, is the most powerful decision organisations can make when it comes to end-of-life IT.

They discuss:

• Why manufacturing creates the biggest carbon footprint in IT
• The real difference between reuse and recycling
• Common data security fears and how to handle them properly
• Why “computer graveyards” create unnecessary risk
• How responsible IT disposal supports the circular economy and affordable technology
• What CEOs, CFOs and IT leaders should be planning for now

A practical, insight-led conversation for organisations that want IT to be secure, sustainable, and genuinely used for good.

Connect with Mark on LInkedIn

Connect with Julie on LinkedIn

Check out the ICEX website

Visit the IT Naturally website

Follow IT Naturally on LinkedIn