How to prepare for what you don’t see coming - Marketing Edition

Like most entrepreneurs there came a time in Brady Dahmer career as a business owner when he looked back and relived the trauma of the mistakes he had made in building his business Tropoly a brand studio.

Brady lamented that there had not been a way for him to learn how to avoid the mistakes he knew he had made. So, Brady decided to create the Blind Spots Handbook: How to prepare for what you don’t see coming - Marketing Edition.

In this episode of the Abeceder podcast The Independent Minds, Brady discusses his book with host Michael Millward.

Sharing their experience prompts frank exchanges that make for an informative and entertaining conversation about the marketing blind spots that can stop a business from scaling.

They discuss

• What a blind spot really is, and how they can impact a business
• Accepting that the problems blind spots cause, do not just happen to other people
• Real case studies that highlight how easily mistakes can be made, when you assume
• Accepting that you cannot learn everything and identifying what you really need to learn.
• The value that an expert can provide
• How to deal with someone who says that they know

This episode of The Independent Minds delivers implemental communication solutions for new and experienced leaders.

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work – The Annual Health Test from York Test; assesses 39-health markers.

Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

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Untangling Communication So Teams Can Get Things Done

Maria Garaitonandia is a leadership communication strategist, which means that she helps leaders in any organisation plan how they are going to communicate with their teams. The outcome is, in many ways, that team members can answer the ‘what’s in it for me question’.

In this episode of the Abeceder podcast The Independent Minds, Maria discusses her book Untangling Communication with host Michael Millward.

They explore the elements of communications that create a team that gets things done and those that make it more difficult for teams to function.

Their conversation covers

• The different interpretations that a word can have in different places
• The problems of not understanding cultural, generational, geographic and socio-demographic differences
• How different body language can be interpreted differently
• How humour does not always travel well
• The role of emotional intelligence
• Applying situational communication theory

Maria mentions how understanding the Johari Window might help leaders to build stronger communication strategies.

They also discuss Maria’s Four Pillars of communication and her C.L.E.A.R approach to delivery.

This episode of The Independent Minds delivers implemental communication solutions for new and experienced leaders.

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work – The Annual Health Test from York Test; assesses 39-health markers.

Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

A conversation about leading consciously at work and in life

Being led and being a leader can be something that happens to you; when it should be an activity that happens for you.

In this episode of the Abeceder podcast The Independent Minds Diane Taylor from GLOW Leadership explains the difference to host Michael Millward.

During their conversation Diane and Michael discuss

• How she helps leaders to lead consciously
• Why leaders need to understand themselves better
• How lived experience can be something that happens to you; or it can be something that makes you a better leader.
• What really happens when a leader points the finger of blame at a team member

Diane Taylor is the author of ELEVATE POTENTIAL: A Conscious Approach To SUCCESS a book that she describes as being for high achievers who want more success and balance in their career and personal life.

This podcast is essential listening for leader who wants more from every aspect of their life.

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work – The Annual Health Test from York Test; assesses 39-health markers.

Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.