Instagram rolls out Instants, and I started using it! Mark Zuckerberg announced encrypted AI conversations, plus how to use Edits to link directly to Reels, and advice on the questions to ask when a piece of content does not perform well.

Links:

Instagram: Introducing Instants! (Instagram)

Meta AI: Encrypted AI Conversations (Threads)

Edits: Reels and Account Linking Inside Videos (Instagram)

YouTube: Emmanuel Acho of Speakeasy with Creator Advice (YouTube)

Wednesday Waffle - Download Instagram Content (Save-Free.com)

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The Head of Instagram explains why you may have lost followers last week, how long a Reel should be, and how to prevent people from leaving your Reels after 5 seconds. He also discusses feature suggestions including a faster, simpler way to organize a carousel, plus Trial Reels being available on desktop (yay!)

Links:

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The Threads team continues to add features, and this one is important - being able to send DMs from your laptop (or desktop). Now you finally can! Also the Edits team has some new features, including one called "Fuse" that I really like, and we get into Edits features to help you with your workflow. Lastly the YouTube Creator Insider team interviews Adam Savage from the TV show "Mythbusters" all about his strategy.

Links:

Threads: DMs from the Web! (Threads)

Threads: Trending Topics Expands to More Countries (Threads)

Edits: Updates to Captions and New Effects (Instagram)

Edits: Customize Your Edits Workspace (Instagram)

YouTube: Interview with Adam Savage from Mythbusters on Strategy (YouTube)

Wednesday Waffle: Valley Heat (Podcast)

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The Head of Instagram does his weekly Ask Me Anything, answering questions like "can I still post memes on Instagram?" and "tips for meme accounts to stay original?". He also talks about the most common traits in successful creators and if Instagram Verification prevents you from having your account suspended.

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The team at Instagram is going to start penalizing aggregators who don't make original content, and just take content from others. Additionally, the team at YouTube is going to stop sending push notifications to subscribers after 1 month of not clicking on them, and will communicate new videos through the YouTube Inbox (the bell!) instead. Also the CEO of Snap, Evan Spiegel, explains what it's like to have Instagram and Meta copy all your ideas.

Links:

Instagram: Everything you need to know about original content (Instagram)

YouTube: Notifications, Generative Instrumentals, Comment Search - Creator Newsflash (YouTube)

Snap: The AI era has made distribution the most important moat | Evan Spiegel (YouTube)

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The Instagram team has improved insights, making it easier to find the data you need to figure out how your content is performing. The Edits team has added some improvements, including the ability to duplicate videos so you can A/B test content without needing to remake it.

Links:

Instagram: Updates to Insights (Instagram)

Edits: Updates to Edits (Instagram)

Instagram: How To Keep Followers Engaged (Instagram)

Wednesday Waffle:

Hear Me Out - A Night of Wild Takes (Instagram)

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The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?)

We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.

Instagram is rolling out a new app that's a mix of Snapchat and BeReal (Business Insider)

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The CEO of YouTube shares what he thinks about how to gain an audience on the platform, and where YouTube is focusing to support creators. The Threads team has launched Live Chat, Edits has some audio tricks for voice you might not know about, and I do Wednesday Waffle.

Links:

What Is YouTube Doing to Us? We Asked Its CEO. | The Interview (YouTube)

Threads launched Live Chat (Threads)

Edits Audio Tricks for Voice (Instagram)

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