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The MADness Podcast

The MADness Podcast

By: Team MADness
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The MADness Podcast brings you the top stories, insights, and best practice from leaders across the world of K12 marketing and admissions. It’s hosted by education and marketing bods (and brothers), Nik and James Higgins. Expect brilliant anecdotes, the lowdown on the latest tech, and the inside track on what really works when it comes to effectively engaging today's families. The MADness Podcast is brought to you by doris: the school discovery platform for parents. Find your school on doris here.

2026 Team MADness Economics Marketing Marketing & Sales
Episodes
  • Tackling the new Rugby ft. Anne Dickinson

    Tackling the new Rugby ft. Anne Dickinson
    May 30 2024
    We chat with Anne Dickinson (Director of Marketing and Admissions, Rugby School Japan) about building MAD processes at a start-up international school, how you explain that Rugby School is more than a school for rugby, and the changing expat demographics in Japan.
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    34 mins
  • [MAD LABZ] Using visual content to enhance your school's image and reputation ft. Noodle Photography

    [MAD LABZ] Using visual content to enhance your school's image and reputation ft. Noodle Photography
    Feb 6 2025

    James and Nik are joined by Paul Chapman from Noodle photography, as they discuss what makes a winning school photo & video, being 'brave' when taking pictures, and tips to improve the way you capture images around your campus. If you know you need to level up your school's imagery then this one is for you.

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    16 mins
  • The aFISHionado ft. Piers Matthews

    The aFISHionado ft. Piers Matthews
    Nov 21 2024

    Piers Matthews, Director of Marketing and Admissions at Dulwich College Singapore, speaks with James and Nik about his time in China, striking the right balance when working with academic staff, and the best fishing spot on the island.
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    29 mins
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