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The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers

By: Fexingo
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Lucas and Luna dismantle the mechanics of repeat purchasing: how email flows, SMS triggers, and loyalty architecture convert one-time buyers into habitual customers. Each episode takes a single retention strategy — a welcome series A/B test, a points-program redesign, a reactivation campaign — and traces its execution from first-party data setup to revenue lift. Lucas brings the numbers: open rates, redemption curves, CLV projections from real brands like Allbirds, Glossier, and Sephora. Luna pushes back on assumptions about customer fatigue, discount dependency, and the tension between personalization and privacy. Together they examine why some loyalty programs feel like a chore while others become a habit, and how the best retention teams use behavioral data without crossing the creepy line. This is not a show about hacks or viral growth; it is a show about the slow, deliberate work of earning a second purchase, a third, and a tenth. If you run an ecommerce brand, a subscription service, or a retail operation with a CRM dashboard, you will recognize every problem they debate. What does it actually take to make a customer come back — not because of a sale, but because the experience is better than the alternative? #RetentionMarketing #EmailMarketing #SMSMarketing #LoyaltyPrograms #CustomerLoyalty #RepeatCustomers #CLV #CohortAnalysis #EcommerceMarketing #CustomerRetention #MarketingStrategy #DirectMarketing #CRM #Personalization #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How a Pet Food Brand Uses SMS to Recover Lapsed Customers

    How a Pet Food Brand Uses SMS to Recover Lapsed Customers
    Jul 1 2026
    In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet food brand called PetPlate used a targeted SMS reactivation campaign to win back customers who hadn't ordered in over 90 days. By segmenting lapsed customers by their previous purchase frequency and sending a two-message sequence with a personalized 25% discount offer, PetPlate recovered 18% of the lapsed segment within 30 days. Lucas breaks down the specific timing, offer structure, and copywriting choices that made the campaign work, while Luna questions whether SMS is the right channel for pet food — a category where customers might be more emotionally attached to their pets than to the brand. The episode also discusses how PetPlate used order history data to tailor the discount amount and how they handled unsubscribes gracefully. If you're running a subscription or repeat-purchase brand and wondering whether SMS can bring back customers who've gone silent, this episode offers a concrete playbook. #RetentionMarketing #EmailMarketing #SMSMarketing #LoyaltyPrograms #RepeatCustomers #PetPlate #PetFood #ReactivationCampaign #CustomerLoyalty #SMSStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #LapsedCustomers #WinBack #DiscountStrategy #Personalization #CustomerSegmentation Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate

    How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate
    Jul 1 2026
    In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet brand named Bark & Root uses post-purchase order add-ons to increase repeat purchase rate. They break down the numbers: Bark & Root saw a 22% lift in repeat rate within 90 days after introducing the add-on offer. Lucas explains the psychology of the 'I already bought' moment, and how the brand uses the checkout page to suggest a complementary product — like a dental chew after a bag of kibble. They discuss timing, copy, and why the add-on needs to feel like a discovery, not an upsell. Luna shares a counterexample from a failed add-on test at a tea brand. The episode includes listener tips for testing add-ons without overwhelming the buyer. #RetentionMarketing #EmailMarketing #SMSPromotions #LoyaltyPrograms #RepeatCustomers #OrderAddOns #PostPurchase #CustomerRetention #BarkAndRoot #PetBrand #MarketingStrategy #Upsell #CrossSell #CheckoutOptimization #Marketing #EcommerceMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Pet Brand Uses Lifecycle Milestones Email to Boost Repeat Rate

    How a Pet Brand Uses Lifecycle Milestones Email to Boost Repeat Rate
    Jun 30 2026
    Lucas and Luna explore how a pet food brand called Bark & Bowl uses lifecycle milestone emails—adoption anniversaries, birthday greetings, and weight-change alerts—to drive a 35% repeat purchase rate among customers who receive them. They break down the specific triggers, timing, and creative approach that makes these emails feel personal rather than automated, and discuss why lifecycle marketing works especially well for categories with emotional attachment. The episode includes a concrete example of how Bark & Bowl segments by pet age to recommend the right product at the right moment, and why a simple 'we remember your dog' subject line outperformed discount-heavy alternatives. #LifecycleEmail #MilestoneMarketing #PetBrand #BarkAndBowl #RepeatRate #EmailMarketing #RetentionMarketing #CustomerLoyalty #BehavioralTriggers #Segmentation #PetIndustry #EmotionalMarketing #MarketingStrategy #FexingoBusiness #BusinessPodcast #Podcast #Marketing #Retention Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
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