Episodes

  • How a Pet Food Brand Uses SMS to Recover Lapsed Customers

    How a Pet Food Brand Uses SMS to Recover Lapsed Customers
    Jul 1 2026
    In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet food brand called PetPlate used a targeted SMS reactivation campaign to win back customers who hadn't ordered in over 90 days. By segmenting lapsed customers by their previous purchase frequency and sending a two-message sequence with a personalized 25% discount offer, PetPlate recovered 18% of the lapsed segment within 30 days. Lucas breaks down the specific timing, offer structure, and copywriting choices that made the campaign work, while Luna questions whether SMS is the right channel for pet food — a category where customers might be more emotionally attached to their pets than to the brand. The episode also discusses how PetPlate used order history data to tailor the discount amount and how they handled unsubscribes gracefully. If you're running a subscription or repeat-purchase brand and wondering whether SMS can bring back customers who've gone silent, this episode offers a concrete playbook. #RetentionMarketing #EmailMarketing #SMSMarketing #LoyaltyPrograms #RepeatCustomers #PetPlate #PetFood #ReactivationCampaign #CustomerLoyalty #SMSStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #LapsedCustomers #WinBack #DiscountStrategy #Personalization #CustomerSegmentation Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate

    How a Pet Brand Uses Order Add-Ons to Boost Repeat Rate
    Jul 1 2026
    In this episode of The Retention Marketing Podcast, Lucas and Luna explore how a pet brand named Bark & Root uses post-purchase order add-ons to increase repeat purchase rate. They break down the numbers: Bark & Root saw a 22% lift in repeat rate within 90 days after introducing the add-on offer. Lucas explains the psychology of the 'I already bought' moment, and how the brand uses the checkout page to suggest a complementary product — like a dental chew after a bag of kibble. They discuss timing, copy, and why the add-on needs to feel like a discovery, not an upsell. Luna shares a counterexample from a failed add-on test at a tea brand. The episode includes listener tips for testing add-ons without overwhelming the buyer. #RetentionMarketing #EmailMarketing #SMSPromotions #LoyaltyPrograms #RepeatCustomers #OrderAddOns #PostPurchase #CustomerRetention #BarkAndRoot #PetBrand #MarketingStrategy #Upsell #CrossSell #CheckoutOptimization #Marketing #EcommerceMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Pet Brand Uses Lifecycle Milestones Email to Boost Repeat Rate

    How a Pet Brand Uses Lifecycle Milestones Email to Boost Repeat Rate
    Jun 30 2026
    Lucas and Luna explore how a pet food brand called Bark & Bowl uses lifecycle milestone emails—adoption anniversaries, birthday greetings, and weight-change alerts—to drive a 35% repeat purchase rate among customers who receive them. They break down the specific triggers, timing, and creative approach that makes these emails feel personal rather than automated, and discuss why lifecycle marketing works especially well for categories with emotional attachment. The episode includes a concrete example of how Bark & Bowl segments by pet age to recommend the right product at the right moment, and why a simple 'we remember your dog' subject line outperformed discount-heavy alternatives. #LifecycleEmail #MilestoneMarketing #PetBrand #BarkAndBowl #RepeatRate #EmailMarketing #RetentionMarketing #CustomerLoyalty #BehavioralTriggers #Segmentation #PetIndustry #EmotionalMarketing #MarketingStrategy #FexingoBusiness #BusinessPodcast #Podcast #Marketing #Retention Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How a Tea Brand Uses SMS to Build a Subscription Habit

    How a Tea Brand Uses SMS to Build a Subscription Habit
    Jun 30 2026
    Lucas and Luna dive into how a direct-to-consumer tea brand, Steep & Sip, transformed its one-time buyers into monthly subscribers using a carefully timed SMS sequence. The brand's strategy hinges on sending a 'tea check-in' text exactly seven days after the first order, followed by a personalized recommendation and a one-tap subscribe link. The result: a 34 percent increase in subscription conversions within three months. Lucas breaks down the three-message sequence—check-in, recommendation, and urgency—and why SMS outperformed email for this audience. Luna challenges whether SMS feels intrusive, and they discuss how to balance personalization with creepiness. They also explore the broader implications for any brand with a consumable product: snacks, coffee, skincare. The episode closes with a natural pitch to support the ad-free podcast. #SMSMarketing #SubscriptionModel #CustomerRetention #DTCBrands #TeaIndustry #SteepAndSip #Personalization #MarketingStrategy #RepeatPurchases #TextMessageMarketing #ConsumerHabits #MarketingPodcast #RetentionMarketing #FexingoBusiness #BusinessPodcast #EmailVsSMS #PostPurchaseSequence #BehavioralTriggers Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent

    How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent
    Jun 29 2026
    In this episode, Lucas and Luna drill into how a mid-sized coffee roaster—let's call it 'Morning Fuel'—used SMS to turn one-time buyers into repeat customers. They walk through the specific three-message sequence the brand deployed: a thank-you with a brewing tip, a reorder reminder timed to when the average bag runs out, and a surprise 'we miss you' offer. The result? A 40 percent lift in repeat purchase rate within 90 days. The hosts discuss why SMS outperformed email for this particular audience (younger, mobile-first, habit-driven), how the brand measured incrementality using control groups, and the surprising insight that adding a human-signed text instead of an automated one boosted conversion by another 15 percent. They also touch on the risks of over-messaging and how Morning Fuel used a preference center to let customers choose frequency. If you're a retention marketer looking for a tactical playbook on SMS re-engagement, this episode is for you. #SMSMarketing #RetentionMarketing #RepeatPurchases #CoffeeBrand #CustomerReEngagement #MorningFuel #MarketingStrategy #TextMessageMarketing #LoyaltyPrograms #Incrementality #ControlGroup #PreferenceCenter #EcommerceMarketing #MobileMarketing #ConsumerBehavior #BusinessPodcast #FexingoBusiness #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Denim Brand Uses SMS to Turn One-Time Buyers into Regulars

    How a Denim Brand Uses SMS to Turn One-Time Buyers into Regulars
    Jun 29 2026
    Lucas and Luna dive into how a direct-to-consumer denim brand uses a specific SMS sequence combining product care tips, personalized style recommendations, and early access to new drops to increase repeat purchase rate by 35% in six months. Lucas breaks down the three-message flow: a post-purchase care guide, a 30-day style suggestion, and a 60-day exclusive preview. Luna questions whether SMS fatigue offsets the gains, and they discuss opt-in rates, segmentation, and the importance of value-first messaging. The episode includes a lighthearted sidebar about listener support keeping the podcast ad-free, then closes with the broader lesson for any brand selling non-commodity goods. #SMSMarketing #RetentionMarketing #DenimBrand #PostPurchaseEmail #RepeatPurchases #CustomerLoyalty #DirectToConsumer #TextMessageMarketing #MarketingStrategy #Ecommerce #FashionBrand #BrandBuilding #CustomerRetention #MarketingTips #BusinessGrowth #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How One Brand Uses Multi-Touch Email to Win Back Lapsed Customers

    How One Brand Uses Multi-Touch Email to Win Back Lapsed Customers
    Jun 28 2026
    In this episode, Lucas and Luna dig into how a mid-sized DTC home goods brand used a five-email win-back sequence to reactivate 22% of customers who hadn't purchased in over a year. They walk through the specific timing—day 90, day 120, day 180, day 270, and day 365—and how each email's offer escalates from a simple reminder to a 25% discount to a 'we miss you' free-shipping code. Lucas breaks down the open rates and click-throughs at each stage, and Luna challenges whether the final 'last chance' email is worth the potential brand damage. The hosts also discuss how the brand used purchase history data to personalize the product recommendations in each email, and why the second email—the one with a customer testimonial—had the highest conversion rate. If you've ever wondered whether win-back campaigns actually work or just annoy people, this episode has real numbers and a clear verdict. #EmailMarketing #WinBackCampaign #LapsedCustomers #RetentionMarketing #CustomerReactivation #DTCBrands #HomeGoods #EmailSequence #Personalization #DiscountStrategy #OpenRates #ClickThroughRates #CustomerLifetimeValue #MarketingStrategy #BusinessPodcast #FexingoBusiness #Marketing #Podcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent

    How a Coffee Brand Uses SMS to Boost Repeat Rate by 40 Percent
    Jun 28 2026
    Lucas and Luna dive into how a specialty coffee roaster, Blue Bottle, used SMS to turn one-time holiday buyers into regular subscribers. The brand sent a series of three text messages over 30 days after a customer's first purchase: a brewing tip, a flavor recommendation based on purchase history, and a limited-time offer for a subscription at 15% off. The result: a 42% increase in repeat purchases within 60 days among SMS-opted-in customers. The hosts break down the timing, copy, and data behind the strategy, and discuss why SMS outperformed email for this audience. #BlueBottle #SMSMarketing #RepeatPurchases #CoffeeBrand #RetentionMarketing #Subscription #SMS #TextMessages #CustomerLoyalty #MarketingStrategy #DataDriven #FexingoBusiness #BusinessPodcast #MarketingPodcast #RepeatRate #CustomerRetention #SMSStrategy #BrewingTips Keep every episode free: buymeacoffee.com/fexingo
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    8 mins