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The Roofer Show

The Roofer Show

By: Dave Sullivan
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About this listen

If you’re a Roofing Contractor looking to grow your business, make more money, and have more free time this is the podcast for you. Your host Dave Sullivan has been a successful roofing contractor for over 30 years and he shares the good, bad, and the ugly of his experience in contracting. Each week Dave interviews the industry’s top experts to pull out their best business tips and strategies that you can use to take your business to the next level. Get the answers to the questions you have to the day to day problems you face in the “real world of construction” from those that have been there and done it. Whether you have a shop of 1 or 100 there’s something here for you.Copyright 2026 Dave Sullivan Economics Leadership Management Management & Leadership
Episodes
  • 354: Why You Can’t Find Good Employees (And What to Do Instead)
    Mar 27 2026

    If you’re struggling to find good employees, you’re not alone.

    Most roofing contractors say the same thing:

    “There’s no good people out there.”

    But that’s not the real problem.

    The truth is — there ARE good people.

    They’re just not working for you.

    In this episode, I sit down with Paul from Contractor Staffing Source to break down how to actually build a recruiting system that attracts better people, responds faster, and helps you stop the revolving door.

    We cover:

    • Why writing a job post doesn’t work (and what to do instead)
    • The biggest mistake contractors make when hiring
    • Why speed matters more than you think
    • How to filter and assess the right candidates
    • Why hiring the wrong person can cost you $50,000+

    If you want to build a business that doesn’t rely on you for everything, this is a must-listen.

    👉 Want help building a more profitable roofing business?

    Book a free strategy call:

    https://theroofercoach.com

    🔖 SHOW NOTES

    Guest: Paul Sandeman – Contractor Staffing Source

    Key Takeaways:

    • Always be recruiting
    • Write an ad, not a job post
    • Speed to lead applies to hiring
    • You can’t fix character — hire for it
    • Build a system or expect a revolving door

    Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

    About The Roofer Show

    The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

    Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    Show More Show Less
    29 mins
  • 454: Stop Buying Roofing Leads: Build Your Own Marketing Machine with Joe Hughes
    Mar 20 2026

    Most roofing companies try to solve their marketing problems by buying more leads.

    But what if that’s actually the problem?

    In this episode of The Roofer Show, I talk with Joe Hughes from Contractor Dynamics about why traditional roofing marketing isn’t working like it used to — and what contractors should be doing instead.

    We break down how to build your own in-house marketing machine so you’re not dependent on agencies, lead services, or constantly chasing new leads.

    In this episode, we cover:

    1. Why blindly outsourcing marketing doesn’t work anymore
    2. The idea of becoming the “general contractor” of your marketing
    3. Why homeowners are more skeptical than ever
    4. The importance of speed to lead and answering the phone
    5. How to become “five mile famous” in your market
    6. What marketing is actually working right now

    If you want more consistent leads and a more profitable roofing business, this episode will change how you think about marketing.

    Resources & Links:

    Contractor Dynamics

    https://contractordynamics.com/

    Call to Action:

    Looking for a mentor to help guide you and accountability to building a more profitable roofing business? Let’s talk.

    Schedule Now


    About The Roofer Show

    The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

    Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    Show More Show Less
    1 hr and 2 mins
  • 431: Roofing Financing: Close More Jobs Without Lowering Your Price
    Mar 13 2026

    Most homeowners don’t have $25,000 sitting around for a new roof.

    In this episode of The Roofer Show, Dave Sullivan talks with financing expert Chris Scoville about how roofing contractors can use financing to close more jobs.

    With roofing prices higher than ever, many homeowners don’t have the cash available to pay for a new roof upfront. Contractors who offer financing give customers more options and remove one of the biggest barriers to saying yes.

    Chris explains why contractors should offer financing early, always, and often, and how monthly payment options help homeowners move forward with roofing projects.

    They also discuss how financing can be integrated into proposals, websites, and CRM systems like ProLine to make the process simple for both contractors and homeowners.

    If you're not offering financing, you may be losing jobs to competitors who are.

    Episode Highlights

    • Why many roofing contractors lose jobs because they don’t offer financing

    • The rule: offer financing early, always, and often

    • Why homeowners respond better to monthly payments than total price

    • How financing helps contractors close more jobs without lowering their price

    • Simple ways to integrate financing into proposals and websites

    Show Notes

    Many roofing contractors struggle with price objections when presenting large projects to homeowners.

    Financing can remove one of the biggest barriers to closing roofing jobs by giving customers options and spreading payments over time.

    In this episode, Dave Sullivan sits down with financing expert Chris Scoville to discuss how contractors can use financing effectively to grow their business and close more jobs.

    Chris shares practical advice on how financing works, why contractors should present it early in the sales process, and how showing monthly payment options can dramatically change how homeowners make decisions.

    If you’re not offering financing today, this conversation may change the way you approach selling roofing projects.

    Host

    Dave Sullivan

    The Roofer Coach

    Helping roofing contractors grow their businesses, make more money, and have more free time.

    If you're looking for help building a more profitable roofing business, let’s talk.

    Visit:

    https://theroofercoach.com

    Podcast Links

    Website

    https://theroofercoach.com

    YouTube

    https://www.youtube.com/@DaveSullivanRooferShow

    Roofing Business Podcast Topics Covered

    This episode discusses topics important to roofing contractors including:

    • roofing financing

    • roofing sales strategies

    • selling high-ticket roofing projects

    • roofing business growth

    • contractor marketing and sales

    • closing more roofing jobs


    About The Roofer Show

    The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

    Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.

    Show More Show Less
    30 mins
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